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Product Redesign for Service Considerations Using Affordances for Service Activities

Author

Listed:
  • Yong Se Kim

    (Creative Design Institute, Sungkyunkwan University, Suwon 16419, Korea)

  • Kumiko Suzuki

    (Creative Design Institute, Sungkyunkwan University, Suwon 16419, Korea)

  • Seok Jin Hong

    (Tres Works, Seoul 08375, Korea)

Abstract

It is critical to design for affordances, which is the messages of products and services that help human activities when properly perceived, in both product design and service design. Although research on product design for user activities or user-friendly design has been conducted, few efforts have been dedicated to product design for diverse service considerations. In the context of servitization and product-service systems, many new services are devised starting with a product. A systematic method is proposed to redesign products so that value propositions through services can be enhanced by dealing with service activities specifically. By integrating service activities and product functions, affordances for service activities are identified. Affordance features for those affordances are designed and combined into the redesign of a product to support service activities. An illustrative case of a standing wheelchair redesign is described to validate the applicability of the proposed method for product redesign for service considerations. The proposed method enhances through the redesign of products diverse life-cycle services in which many stakeholders are participating to co-create values for societal, entrepreneurial, and ecological sustainability.

Suggested Citation

  • Yong Se Kim & Kumiko Suzuki & Seok Jin Hong, 2019. "Product Redesign for Service Considerations Using Affordances for Service Activities," Sustainability, MDPI, vol. 12(1), pages 1-20, December.
    • Handle: RePEc:gam:jsusta:v:12:y:2019:i:1:p:255-:d:302729
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    References listed on IDEAS

    as
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    2. Wolfgang Ulaga & Werner Reinartz, 2011. "Hybrid Offerings: How Manufacturing Firms Combine Goods and Services Successfully," Post-Print hal-00642039, HAL.
    3. Nicolas Haber & Mario Fargnoli, 2017. "Design for product-service systems: a procedure to enhance functional integration of product-service offerings," International Journal of Product Development, Inderscience Enterprises Ltd, vol. 22(2), pages 135-164.
    4. Arnold Tukker, 2004. "Eight types of product–service system: eight ways to sustainability? Experiences from SusProNet," Business Strategy and the Environment, Wiley Blackwell, vol. 13(4), pages 246-260, July.
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