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Competitive Intelligence and Sustainable Competitive Advantage in the Hotel Industry

Author

Listed:
  • Gisela Casado Salguero

    (PhD Programm of Business and Economics, Campus El Ejido s/n 29071, University of Málaga, 29016 Málaga, Spain)

  • Manuel Ángel Fernández Gámez

    (Department of Finance and Accounting, Campus El Ejido s/n 29071, University of Málaga, 29016 Málaga, Spain)

  • Ignacio Aldeanueva Fernández

    (Department of Economics and Business Administration, Campus El Ejido s/n 29071, University of Málaga, 29016 Málaga, Spain)

  • Daniel Ruíz Palomo

    (Department of Finance and Accounting, Campus El Ejido s/n 29071, University of Málaga, 29016 Málaga, Spain)

Abstract

Competitive intelligence (CI) is a business tool within strategic management, and it is gaining significance as a process that enables companies to achieve sustainable competitive advantage. This study explores the current state of CI in the Spanish hotel industry. For this purpose, a path model has been developed which empirically investigates the relationship between CI use and its backgrounds. The results obtained suggest that environmental and organizational characteristics affect CI effort, and in turn, CI effort affects CI use. This study provides theoretical and practical implications to help managers develop sustainable competitive advantages through the potential that CI offers within the hotel industry.

Suggested Citation

  • Gisela Casado Salguero & Manuel Ángel Fernández Gámez & Ignacio Aldeanueva Fernández & Daniel Ruíz Palomo, 2019. "Competitive Intelligence and Sustainable Competitive Advantage in the Hotel Industry," Sustainability, MDPI, vol. 11(6), pages 1-12, March.
    • Handle: RePEc:gam:jsusta:v:11:y:2019:i:6:p:1597-:d:214400
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    References listed on IDEAS

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    Cited by:

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    2. Pedro Mendonça Silva, 2021. "Examination in B2B trade show: the effects of competitive intelligence and the information management system on the exhibitor's marketing strategy," Journal of Marketing Analytics, Palgrave Macmillan, vol. 9(3), pages 228-241, September.
    3. Joyce M. Odiachi & Owolabi L. Kuye & Abdul-Hameed A. Sulaimon, 2021. "Driving Organisational Sustainability in the Nigerian Insurance Sector: The Role of Competitive Intelligence," SPOUDAI Journal of Economics and Business, SPOUDAI Journal of Economics and Business, University of Piraeus, vol. 71(1-2), pages 37-54, January-J.
    4. Banji R., OLALEYE & Okechukwu , EMEAGWALI & Sunday , OLASEHINDE & Taiwo , OLADELE & Christo , ADELAKUN & Solomon , EBHOAYE & Festus , SOLANKE, 2021. "Protocol For A Scoping Review On The Conceptualization Of Competitive Intelligence In Entrepreneurship Literature," Annals of Spiru Haret University, Economic Series, Universitatea Spiru Haret, vol. 21(3), pages 209-223.

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