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Encouraging Environmental Commitment to Sustainability: An Empirical Study of Environmental Connectedness Theory to Undergraduate Students

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  • Tai-Kuei Yu

    (Department of Business Administration, National Quemoy University, No. 1 University Road, Jinning Township, Kinmen County 89250, Taiwan)

  • Feng-Yi Lin

    (Department of Business Management, National Taipei University of Technology, No. 1, Sec. 3, Chung-Hsiao E. Road, Taipei 10608, Taiwan)

  • Kai-Yun Kao

    (Department of Business Management, National Taipei University of Technology, No. 1, Sec. 3, Chung-Hsiao E. Road, Taipei 10608, Taiwan)

  • Tai-Yi Yu

    (Department of Risk Management and Insurance, Ming Chaun University, 250 Zhong Shan N. Road., Sec. 5, Taipei 11103, Taiwan)

Abstract

Environmental commitment to sustainability is one of the most critical issues in the “emerging contaminants”, few studies have examined the role of commitment to pro-environmental behavior and environmental concerns. This study aimed to explore the relationship between environmental commitment and three forms of emotional association: place attachment and social identity, connectedness and concerned about nature. Using 1288 respondents and a structural equation modeling approach, results show that connection to nature enhanced social identity, place attachment, and environmental concern, which in turn increased environmental commitment to sustainability. Place attachment was not related to environmental commitment to sustainability. Further analysis suggested that the theoretical model relationship between connection to nature and environmental commitment to sustainability was mediated by social identity and environmental concern. The findings of this research can offer guidelines for policy makers and green educators who evaluate an environmental commitment so as to provide proper beliefs association with nature and promote social identity and place attachment by emerging contaminants in educational activities. This demonstrates the importance of using a series of robustness of social identity and place attachment instruments and more environmental concern to promote environmental commitment to sustainability. Interpretation of the findings reveals the potential role that environmental commitment to sustainability can play as a hub and catalyst for major emerging contaminants change by fostering recognition of environmental commitment as a way of change and combine schools and government sectors to connect the micro- and macro-levels.

Suggested Citation

  • Tai-Kuei Yu & Feng-Yi Lin & Kai-Yun Kao & Tai-Yi Yu, 2019. "Encouraging Environmental Commitment to Sustainability: An Empirical Study of Environmental Connectedness Theory to Undergraduate Students," Sustainability, MDPI, vol. 11(2), pages 1-21, January.
  • Handle: RePEc:gam:jsusta:v:11:y:2019:i:2:p:342-:d:196805
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    References listed on IDEAS

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    1. Toshima Makoondlall-Chadee & Chandradeo Bokhoree, 2024. "Understanding the Influencing Factors of Pro-Environmental Behavior in the Hotel Sector of Mauritius Island," Tourism and Hospitality, MDPI, vol. 5(4), pages 1-35, October.
    2. Serdar Cop & Uju Violet Alola & Andrew Adewale Alola, 2020. "Perceived behavioral control as a mediator of hotels' green training, environmental commitment, and organizational citizenship behavior: A sustainable environmental practice," Business Strategy and the Environment, Wiley Blackwell, vol. 29(8), pages 3495-3508, December.
    3. Mohd Yusoff Yusliza & Amirudin Amirudin & Raden Aswin Rahadi & Nik Afzan Nik Sarah Athirah & Thurasamy Ramayah & Zikri Muhammad & Francesca Dal Mas & Maurizio Massaro & Jumadil Saputra & Safiek Mokhli, 2020. "An Investigation of Pro-Environmental Behaviour and Sustainable Development in Malaysia," Sustainability, MDPI, vol. 12(17), pages 1-21, August.

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