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Sustainable Tourism: A Competitiveness Strategy Perspective in Baja California

Author

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  • Blanca Estela Bernal Escoto

    (Faculty of Accounting and Administration, Universidad Autónoma de Baja California, 22427 Tijuana, B.C., Mexico)

  • Malena Portal Boza

    (Faculty of Accounting and Administration, Universidad Autónoma de Baja California, 22427 Tijuana, B.C., Mexico)

  • Duniesky Feitó Madrigal

    (Faculty of Accounting and Administration, Universidad Autónoma de Baja California, 22427 Tijuana, B.C., Mexico)

Abstract

Sustainability plays an important role in society by improving long-term quality of life, including future generations, seeking harmony between economic growth, social development and the protection of the environment. For decades, companies focused their efforts on maximizing returns for their stakeholders, setting aside the preservation of the environment by making indiscriminate use of local resources, which had a direct impact on the social and economic well-being of it, however today the organizations analyze and evaluate the demands, tastes and preferences of new generations as a competitive strategy, because they seek healthier and safer spars, showing increasing interest in social indicators, economics and mid-environment, denying sustainable strategies for their stakeholders. The combination of statistical techniques of descriptive and contingency analysis the sustainability of the tourist micro, small and medium-sized enterprises (MSMEs) of the state of Baja California through the application of the travel and tourism competitive index. The main findings show that the sustainable good practices implemented by micro-entrepreneurs so far has allowed them to develop competitive value strategies focused on their Stakeholders, seeing an increase in their competitiveness.

Suggested Citation

  • Blanca Estela Bernal Escoto & Malena Portal Boza & Duniesky Feitó Madrigal, 2019. "Sustainable Tourism: A Competitiveness Strategy Perspective in Baja California," Sustainability, MDPI, vol. 11(24), pages 1-15, December.
    • Handle: RePEc:gam:jsusta:v:11:y:2019:i:24:p:6934-:d:294525
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    References listed on IDEAS

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    1. Alain Dupeyras & Neil MacCallum, 2013. "Indicators for Measuring Competitiveness in Tourism: A Guidance Document," OECD Tourism Papers 2013/2, OECD Publishing.
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    2. Tatjana Tambovceva & Dzintra Atstaja & Maria Tereshina & Inga Uvarova & Agita Livina, 2020. "Sustainability Challenges and Drivers of Cross-Border Greenway Tourism in Rural Areas," Sustainability, MDPI, vol. 12(15), pages 1-26, July.
    3. Amelia Bilbao-Terol & Celia Bilbao-Terol, 2020. "Measuring the Economic Impact of a Voluntary Sustainable Tourism Certification," Sustainability, MDPI, vol. 12(13), pages 1-18, July.
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    6. Lucie Severová & Karel Šrédl & Marie Prášilová & Roman Svoboda & Alexandr Soukup & Marek Dvořák & Jitka Prachařová, 2021. "Change in the Structure of the Accommodation Capacity of the Czech Hotel Industry under Conditions of Economic Globalization," Sustainability, MDPI, vol. 13(16), pages 1-24, August.

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