IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v11y2019i23p6777-d292228.html
   My bibliography  Save this article

Can Climate Change Awareness Predict Pro-Environmental Practices in Restaurants? Comparing High and Low Dining Expenditure

Author

Listed:
  • Myung Ja Kim

    (College of Hotel & Tourism Management, Kyung Hee University, Seoul 02447, Korea)

  • C. Michael Hall

    (Department of Management, Marketing, and Entrepreneurship, University of Canterbury, Christchurch 8140, New Zealand
    Geography Research Unit, University of Oulu, FI-90014 Oulu, Finland
    School of Business and Economics, Linnaeus University, 391 82 Kalmar, Sweden)

Abstract

The purpose of this study is to develop a better understanding of what makes consumers reduce waste in order to address climate change, particularly when dining out. To accomplish this goal, this research constructs an extended theory of planned behavior model, using four main constructs of attitude, subjective norm, perceived behavioral control, and behavioral intention and incorporating climate change awareness and mitigation pursuing actions, anticipated pride and guilt, and high and low levels of dining expenses. An online survey was conducted of 482 respondents aged 20 years old or over who had dined in restaurants in the previous month in 2019. A partial least squares-structural (PLS) equation modeling analysis has been utilized with multi-group analysis. Results reveal that climate change awareness has significant effects on attitude and behavior intention, and climate change mitigation pursuing actions positively influence attitude and behavioral intention to reduce waste. Consumers’ anticipated emotions lead to their behavioral intention. Diners’ behavioral intention to reduce waste is significantly influenced by their attitude, subjective norms, and perceived behavioral control on waste reduction in restaurants. The levels of dining expenses significantly moderate seven out of nine hypotheses. Research on consumers’ waste reduction in relation to climate change is not sufficiently conducted in the foodservice sector. Using an extended theory of planned behavior (TPB) to understand diner behavior related to waste reduction and climate change, this study therefore makes an important contribution to improving sustainability in foodservices, especially in the Asian context.

Suggested Citation

  • Myung Ja Kim & C. Michael Hall, 2019. "Can Climate Change Awareness Predict Pro-Environmental Practices in Restaurants? Comparing High and Low Dining Expenditure," Sustainability, MDPI, vol. 11(23), pages 1-20, November.
    • Handle: RePEc:gam:jsusta:v:11:y:2019:i:23:p:6777-:d:292228
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/11/23/6777/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/11/23/6777/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Reynolds, Christian & Goucher, Liam & Quested, Tom & Bromley, Sarah & Gillick, Sam & Wells, Victoria K. & Evans, David & Koh, Lenny & Carlsson Kanyama, Annika & Katzeff, Cecilia & Svenfelt, Åsa & Jack, 2019. "Review: Consumption-stage food waste reduction interventions – What works and how to design better interventions," Food Policy, Elsevier, vol. 83(C), pages 7-27.
    2. Onwezen, Marleen C. & Antonides, Gerrit & Bartels, Jos, 2013. "The Norm Activation Model: An exploration of the functions of anticipated pride and guilt in pro-environmental behaviour," Journal of Economic Psychology, Elsevier, vol. 39(C), pages 141-153.
    3. Danyi Qi & Brian E. Roe, 2017. "Foodservice Composting Crowds Out Consumer Food Waste Reduction Behavior in a Dining Experiment," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 99(5), pages 1159-1171.
    4. Wynne W. Chin & Barbara L. Marcolin & Peter R. Newsted, 2003. "A Partial Least Squares Latent Variable Modeling Approach for Measuring Interaction Effects: Results from a Monte Carlo Simulation Study and an Electronic-Mail Emotion/Adoption Study," Information Systems Research, INFORMS, vol. 14(2), pages 189-217, June.
    5. von Borgstede, Chris & Andersson, Maria & Johnsson, Filip, 2013. "Public attitudes to climate change and carbon mitigation—Implications for energy-associated behaviours," Energy Policy, Elsevier, vol. 57(C), pages 182-193.
    6. Ajzen, Icek, 1991. "The theory of planned behavior," Organizational Behavior and Human Decision Processes, Elsevier, vol. 50(2), pages 179-211, December.
    7. Aurelio Tommasetti & Pierpaolo Singer & Orlando Troisi & Gennaro Maione, 2018. "Extended Theory of Planned Behavior (ETPB): Investigating Customers’ Perception of Restaurants’ Sustainability by Testing a Structural Equation Model," Sustainability, MDPI, vol. 10(7), pages 1-21, July.
    8. J. Arbuckle & Linda Prokopy & Tonya Haigh & Jon Hobbs & Tricia Knoot & Cody Knutson & Adam Loy & Amber Mase & Jean McGuire & Lois Morton & John Tyndall & Melissa Widhalm, 2013. "Climate change beliefs, concerns, and attitudes toward adaptation and mitigation among farmers in the Midwestern United States," Climatic Change, Springer, vol. 117(4), pages 943-950, April.
    9. Tien Ming Lee & Ezra M. Markowitz & Peter D. Howe & Chia-Ying Ko & Anthony A. Leiserowitz, 2015. "Predictors of public climate change awareness and risk perception around the world," Nature Climate Change, Nature, vol. 5(11), pages 1014-1020, November.
    10. Marshall, N.A. & Park, S. & Howden, S.M. & Dowd, A.B. & Jakku, E.S., 2013. "Climate change awareness is associated with enhanced adaptive capacity," Agricultural Systems, Elsevier, vol. 117(C), pages 30-34.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Zheng, Han & Chen, Kai & Ma, Zhuoyuan, 2023. "Interactive effects of social norms and information framing on consumers' willingness of food waste reduction behavior," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
    2. Jabeen, Fauzia & Dhir, Amandeep & Islam, Nazrul & Talwar, Shalini & Papa, Armando, 2023. "Emotions and food waste behavior: Do habit and facilitating conditions matter?," Journal of Business Research, Elsevier, vol. 155(PB).
    3. Ghada Alsawah & Wafaa Saleh & Areej Malibari & Maha M. A. Lashin & Tasneem AlGhamdi, 2022. "Food Waste, Attitudes and Preferences of Young Females: A Case Study in Saudi Arabia," Sustainability, MDPI, vol. 14(4), pages 1-12, February.
    4. Talwar, Shalini & Kaur, Puneet & Kumar, Sushant & Salo, Jari & Dhir, Amandeep, 2022. "The balancing act: How do moral norms and anticipated pride drive food waste/reduction behaviour?," Journal of Retailing and Consumer Services, Elsevier, vol. 66(C).
    5. Liat Ayalon & Natalie Ulitsa & Hanan AboJabel & Shelly Engdau, 2022. "Older Persons’ Perceptions concerning Climate Activism and Pro-Environmental Behaviors: Results from a Qualitative Study of Diverse Population Groups of Older Israelis," Sustainability, MDPI, vol. 14(24), pages 1-13, December.
    6. Adam Edward Bell & Khire Rushikesh Ulhas, 2020. "Working to Reduce Food Waste: Investigating Determinants of Food Waste amongst Taiwanese Workers in Factory Cafeteria Settings," Sustainability, MDPI, vol. 12(22), pages 1-23, November.
    7. Hamid Mahmood Gelaidan & Abdullah Al-Swidi & Muhammad Haroon Hafeez, 2023. "Studying the Joint Effects of Perceived Service Quality, Perceived Benefits, and Environmental Concerns in Sustainable Travel Behavior: Extending the TPB," Sustainability, MDPI, vol. 15(14), pages 1-22, July.
    8. Myung Ja Kim & James F. Petrick, 2021. "Roles of constraint and attachment in crowdfunder behavior for sustainable development: An extended theory of planned behavior," Sustainable Development, John Wiley & Sons, Ltd., vol. 29(4), pages 780-792, July.
    9. Sumia Mumtaz & Amanda M. Y. Chu & Saman Attiq & Hassan Jalil Shah & Wing-Keung Wong, 2022. "Habit—Does It Matter? Bringing Habit and Emotion into the Development of Consumer’s Food Waste Reduction Behavior with the Lens of the Theory of Interpersonal Behavior," IJERPH, MDPI, vol. 19(10), pages 1-24, May.
    10. Shazia Kousar & Muhammad Afzal & Farhan Ahmed & Štefan Bojnec, 2022. "Environmental Awareness and Air Quality: The Mediating Role of Environmental Protective Behaviors," Sustainability, MDPI, vol. 14(6), pages 1-20, March.
    11. Gf, Sujood & Siddiqui, Samiha & Bano, Naseem & Hamid, Sheeba, 2022. "Travelling to Tourism Destinations through the lens of Sustainability: An extended TPB Model to predict behavioural intention of Gen Z Consumers," Journal of Tourism, Sustainability and Well-being, Cinturs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, vol. 10(3), pages 172-189.
    12. Kim, Myung Ja & Hall, C. Michael & Kwon, Ohbyung & Sohn, Kwonsang, 2024. "Space tourism: Value-attitude-behavior theory, artificial intelligence, and sustainability," Journal of Retailing and Consumer Services, Elsevier, vol. 77(C).
    13. Judit Lovasné Avató & Viktoria Mannheim, 2022. "Life Cycle Assessment Model of a Catering Product: Comparing Environmental Impacts for Different End-of-Life Scenarios," Energies, MDPI, vol. 15(15), pages 1-20, July.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Odou, Philippe & Schill, Marie, 2020. "How anticipated emotions shape behavioral intentions to fight climate change," Journal of Business Research, Elsevier, vol. 121(C), pages 243-253.
    2. Nagarajan Shanmugavel & Rema Rajendran, 2022. "Adoption of Rainwater Harvesting: a Dual-factor Approach by Integrating Theory of Planned Behaviour and Norm Activation Model," Water Resources Management: An International Journal, Published for the European Water Resources Association (EWRA), Springer;European Water Resources Association (EWRA), vol. 36(8), pages 2827-2845, June.
    3. Yuanhong Liao & Weihong Yang, 2022. "The determinants of different types of private-sphere pro-environmental behaviour: an integrating framework," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 24(6), pages 8566-8592, June.
    4. Philippe Odou & Marie Schill, 2020. "How anticipated emotions shape behavioral intentions to fight climate change," Post-Print hal-02929920, HAL.
    5. Kyuhyeon Joo & Junghoon (Jay) Lee & Jinsoo Hwang, 2022. "NAM and TPB Approach to Consumers’ Decision-Making Framework in the Context of Indoor Smart Farm Restaurants," IJERPH, MDPI, vol. 19(21), pages 1-18, November.
    6. Nketiah, Emmanuel & Song, Huaming & Cai, Xiang & Adjei, Mavis & Adu-Gyamfi, Gibbson & Obuobi, Bright, 2022. "Citizens’ intention to invest in municipal solid waste to energy projects in Ghana: The impact of direct and indirect effects," Energy, Elsevier, vol. 254(PC).
    7. Chun-Hsi Vivian Chen & Yu-Cheng Chen, 2021. "Assessment of Enhancing Employee Engagement in Energy-Saving Behavior at Workplace: An Empirical Study," Sustainability, MDPI, vol. 13(5), pages 1-18, February.
    8. Hang Lu & APPC 2018–2019 ASK Group & Kenneth Winneg & Kathleen Hall Jamieson & Dolores Albarracín, 2020. "Intentions to Seek Information About the Influenza Vaccine: The Role of Informational Subjective Norms, Anticipated and Experienced Affect, and Information Insufficiency Among Vaccinated and Unvaccina," Risk Analysis, John Wiley & Sons, vol. 40(10), pages 2040-2056, October.
    9. Qi, Danyi & Li, Ran & Penn, Jerrod & Houghtaling, Bailey & Prinyawiwatkul, Witoon & Roe, Brian E., 2021. "Does Nudging More Vegetable Consumption Result in More Waste? Evidence from a Randomized Dining Experiment," 2021 Annual Meeting, August 1-3, Austin, Texas 313980, Agricultural and Applied Economics Association.
    10. Riffat Ara Zannat Tama & Md Mahmudul Hoque & Ying Liu & Mohammad Jahangir Alam & Mark Yu, 2023. "An Application of Partial Least Squares Structural Equation Modeling (PLS-SEM) to Examining Farmers’ Behavioral Attitude and Intention towards Conservation Agriculture in Bangladesh," Agriculture, MDPI, vol. 13(2), pages 1-22, February.
    11. Han, Heesup & Hyun, Sunghyup Sean, 2018. "What influences water conservation and towel reuse practices of hotel guests?," Tourism Management, Elsevier, vol. 64(C), pages 87-97.
    12. Muhammad Yaseen Bhutto & Yasir Ali Soomro & Hailan Yang, 2022. "Extending the Theory of Planned Behavior: Predicting Young Consumer Purchase Behavior of Energy-Efficient Appliances (Evidence From Developing Economy)," SAGE Open, , vol. 12(1), pages 21582440221, February.
    13. Yu Hao & Yingting Wang & Qiuwei Wu & Shiwei Sun & Weilu Wang & Menglin Cui, 2020. "What affects residents' participation in the circular economy for sustainable development? Evidence from China," Sustainable Development, John Wiley & Sons, Ltd., vol. 28(5), pages 1251-1268, September.
    14. Lingling Gao & Kerem Aksel Waechter, 0. "Examining the role of initial trust in user adoption of mobile payment services: an empirical investigation," Information Systems Frontiers, Springer, vol. 0, pages 1-24.
    15. Lingfei Wang & Yuqin Yang & Guoyan Wang, 2022. "The Clean Your Plate Campaign: Resisting Table Food Waste in an Unstable World," Sustainability, MDPI, vol. 14(8), pages 1-17, April.
    16. Nik Masdek Nik Rozana & Wong Kelly Kai Seng & Mohd Nawi Nolila & Sharifuddin Juwaidah & Wong Wang Li, 2023. "Antecedents of sustainable food waste management behaviour: Empirical evidence from urban households in Malaysia," Management & Marketing, Sciendo, vol. 18(1), pages 53-77, March.
    17. Xingwei Li & Jiachi Dai & Xiaowen Zhu & Jingru Li & Jinrong He & Yicheng Huang & Xiang Liu & Qiong Shen, 2023. "Mechanism of attitude, subjective norms, and perceived behavioral control influence the green development behavior of construction enterprises," Palgrave Communications, Palgrave Macmillan, vol. 10(1), pages 1-13, December.
    18. Hoti, Ferdiana & Perko, Tanja & Thijssen, Peter & Renn, Ortwin, 2021. "Who is willing to participate? Examining public participation intention concerning decommissioning of nuclear power plants in Belgium," Energy Policy, Elsevier, vol. 157(C).
    19. Wu, Ing-Long & Chen, Kuei-Wan & Chiu, Mai-Lun, 2016. "Defining key drivers of online impulse purchasing: A perspective of both impulse shoppers and system users," International Journal of Information Management, Elsevier, vol. 36(3), pages 284-296.
    20. Andriosopoulos, Kostas & Bigerna, Simona & Bollino, Carlo Andrea & Micheli, Silvia, 2018. "The impact of age on Italian consumers' attitude toward alternative fuel vehicles," Renewable Energy, Elsevier, vol. 119(C), pages 299-308.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:11:y:2019:i:23:p:6777-:d:292228. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.