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Drivers for Pursuing Sustainability through IoT Technology within High-End Hotels—An Exploratory Study

Author

Listed:
  • Pernille Eskerod

    (Business & Management Department, Webster Vienna Private University, 1020 Vienna, Austria)

  • Svend Hollensen

    (Department of Entrepreneurship and Relationship Management, University of Southern Denmark, Faculty of Social Science, Alsion 2, 6400 Sønderborg, Denmark)

  • Manuel Francisco Morales-Contreras

    (Business & Management Department, Universidad Pontificia Comillas, ICADE, 28015 Madrid, Spain)

  • Jesús Arteaga-Ortiz

    (Department of Economics and Management, University of Las Palmas de Gran Canaria, 35017 Las Palmas de Gran Canaria, Spain)

Abstract

A growing hotel sector makes a significant environmental footprint. Due to a contemporary focus on climate change and high competition within tourism, enhancing sustainability through energy savings is a priority for many hotels. Through technological innovations, Internet-of-Things (IoT) technology provides the opportunity to integrate more systems (e.g., heating, air-conditioning, window-openings) on a platform (also known as smart management), making it easy for a hotel guest to operate room conditions through a single device while also optimizing hotel operations. A research gap on the likelihood of adopting IoT technology to pursue sustainability in the hotel sector exists. Based on explorative case studies of five high-end hotels, this paper offers propositions on drivers for hotels’ use of IoT to deliver on their sustainability goals. This study suggests that a hotel is more inclined to implement IoT if (1) the hotel is focused on energy savings, e.g., due to green certificates; (2) it belongs to an international hotel group; (3) decision makers perceive sustainability to be important for their customers; (4) the target group is more B2B (business) than B2C (leisure); (5) the hotel a five star one; and (6) the hotel guests come from Northern Europe or North America.

Suggested Citation

  • Pernille Eskerod & Svend Hollensen & Manuel Francisco Morales-Contreras & Jesús Arteaga-Ortiz, 2019. "Drivers for Pursuing Sustainability through IoT Technology within High-End Hotels—An Exploratory Study," Sustainability, MDPI, vol. 11(19), pages 1-21, September.
    • Handle: RePEc:gam:jsusta:v:11:y:2019:i:19:p:5372-:d:271729
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    References listed on IDEAS

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    Cited by:

    1. Darshan Pandya & Gopal Kumar, 2023. "Applying Industry 4.0 technologies for the sustainability of small service enterprises," Service Business, Springer;Pan-Pacific Business Association, vol. 17(1), pages 37-59, March.
    2. Vasco Santos & Maria José Sousa & Carlos Costa & Manuel Au-Yong-Oliveira, 2021. "Tourism towards Sustainability and Innovation: A Systematic Literature Review," Sustainability, MDPI, vol. 13(20), pages 1-20, October.
    3. Adel Ben Youssef & Adelina Zeqiri, 2022. "Hospitality Industry 4.0 and Climate Change," Circular Economy and Sustainability, Springer, vol. 2(3), pages 1043-1063, September.
    4. Faranak Memarzadeh & Sulekha Anand, 2020. "Guest Socioeconomic Status and Hotel Green Technology: Manager Entrepreneurial Advantage," International Journal of Sustainable Entrepreneurship and Corporate Social Responsibility (IJSECSR), IGI Global, vol. 5(2), pages 55-65, July.

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