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Conceptual Framework for Advances in Technology Integration: Enhancing Guest Experience and Operational Efficiency in Hospitality and Logistics

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  • Mololuwa Akinyemi

    (FBG Logistics Ltd, Lagos, Nigeria)

  • Ekene Cynthia Onukwulu

    (TotalEnergies Nigeria Ltd, Nigeria)

Abstract

The integration of advanced technologies in the hospitality and logistics sectors has transformed service delivery and operational management, enabling enhanced guest experiences and improved efficiency. This paper develops a conceptual framework for technology adoption, focusing on innovations such as artificial intelligence, the Internet of Things, and blockchain. By examining their potential to address industry challenges and maximize opportunities, the study highlights applications that drive personalization, cost reduction, and sustainability. The framework is informed by theoretical models, including the Technology Acceptance Model and Diffusion of Innovations, which underpin the analysis of adoption dynamics. Challenges such as technical barriers, high implementation costs, and resistance to change are identified, with practical recommendations to mitigate these issues through phased implementation, employee engagement, and stakeholder collaboration. Opportunities for achieving long-term growth through operational excellence and customer satisfaction are emphasized. The findings provide actionable insights for aligning technological advancements with strategic business objectives in a rapidly evolving competitive landscape.

Suggested Citation

  • Mololuwa Akinyemi & Ekene Cynthia Onukwulu, 2025. "Conceptual Framework for Advances in Technology Integration: Enhancing Guest Experience and Operational Efficiency in Hospitality and Logistics," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 9(1), pages 1911-1921, January.
    • Handle: RePEc:bcp:journl:v:9:y:2025:i:1:p:1911-1921
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    References listed on IDEAS

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    1. Hoyer, Wayne D. & Kroschke, Mirja & Schmitt, Bernd & Kraume, Karsten & Shankar, Venkatesh, 2020. "Transforming the Customer Experience Through New Technologies," Journal of Interactive Marketing, Elsevier, vol. 51(C), pages 57-71.
    2. Kichan Nam & Christopher S. Dutt & Prakash Chathoth & Abdelkader Daghfous & M. Sajid Khan, 2021. "The adoption of artificial intelligence and robotics in the hotel industry: prospects and challenges," Electronic Markets, Springer;IIM University of St. Gallen, vol. 31(3), pages 553-574, September.
    3. Pernille Eskerod & Svend Hollensen & Manuel Francisco Morales-Contreras & Jesús Arteaga-Ortiz, 2019. "Drivers for Pursuing Sustainability through IoT Technology within High-End Hotels—An Exploratory Study," Sustainability, MDPI, vol. 11(19), pages 1-21, September.
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