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Merging Science Education into Communication: Developing and Validating a Scale for Science Edu-Communication Utilizing Awareness, Enjoyment, Interest, Opinion formation, and Understanding Dimensions (SEC-AEIOU)

Author

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  • Leon Yufeng Wu

    (Graduate School of Education, Chung Yuan Christian University, Taoyuan 320, Taiwan
    Center for Teacher Education, Chung Yuan Christian University, Taoyuan 320, Taiwan)

  • Shannah Pinhsuan Wu

    (Science Education Center, National Taiwan Normal University, Taipei 116, Taiwan)

  • Chun-Yen Chang

    (Science Education Center, National Taiwan Normal University, Taipei 116, Taiwan
    Graduate Institute of Science Education, National Taiwan Normal University, Taipei 116, Taiwan
    Department of Earth Science, National Taiwan Normal University, Taipei 116, Taiwan)

Abstract

For better understanding of how the public perceive the information in science communication; this study sought to develop the scale of Science Edu-Communication (SEC), an instrument to measure AEIOU: Awareness; Enjoyment; Interest; Opinion formation; and Understanding . The AEIOU framework was adopted for use as the major component of SEC to depict participants’ general perceptions of science communication from their daily life experiences. Responses from 121 participants were analysed using exploratory factor analysis; item discrimination; and qualitative coding analysis. Results support SEC-AEIOU as a valid and reliable instrument to measure the effectiveness of science communication experiences. Additionally; SEC-AEIOU can serve as a framework for research and practice to bridge science communication and science education. In particular; science communicators; educators; and institutions that engage in science communication and educational activities may benefit from such a metric. This scale seeks to assist in building a robust framework to facilitate the trend of bridging science communication and science education: Science Edu-Communication.

Suggested Citation

  • Leon Yufeng Wu & Shannah Pinhsuan Wu & Chun-Yen Chang, 2019. "Merging Science Education into Communication: Developing and Validating a Scale for Science Edu-Communication Utilizing Awareness, Enjoyment, Interest, Opinion formation, and Understanding Dimensions ," Sustainability, MDPI, vol. 11(17), pages 1-17, August.
    • Handle: RePEc:gam:jsusta:v:11:y:2019:i:17:p:4551-:d:259814
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    References listed on IDEAS

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    1. Hanchen Jiang & Maoshan Qiang & Dongcheng Zhang & Qi Wen & Bingqing Xia & Nan An, 2018. "Climate Change Communication in an Online Q&A Community: A Case Study of Quora," Sustainability, MDPI, vol. 10(5), pages 1-17, May.
    2. Cecilia Jaques & Mine Islar & Gavin Lord, 2019. "Post-Truth: Hegemony on Social Media and Implications for Sustainability Communication," Sustainability, MDPI, vol. 11(7), pages 1-16, April.
    3. Henry Kaiser, 1974. "An index of factorial simplicity," Psychometrika, Springer;The Psychometric Society, vol. 39(1), pages 31-36, March.
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    1. Leon Yufeng Wu & Shannah Pinhsuan Wu & Chun-Yen Chang, 2020. "Teachable Moments in News Media—An Analysis of Audience Awareness, Enjoyment, Interest, Opinion Formation, and Understanding (AEIOU) toward Science," Sustainability, MDPI, vol. 12(23), pages 1-15, December.

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