IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v12y2020i23p10212-d458311.html
   My bibliography  Save this article

Teachable Moments in News Media—An Analysis of Audience Awareness, Enjoyment, Interest, Opinion Formation, and Understanding (AEIOU) toward Science

Author

Listed:
  • Leon Yufeng Wu

    (Graduate School of Education, Chung Yuan Christian University, Taoyuan 320, Taiwan
    Center for Teacher Education, Chung Yuan Christian University, Taoyuan 320, Taiwan)

  • Shannah Pinhsuan Wu

    (Science Education Center, National Taiwan Normal University, Taipei 116, Taiwan)

  • Chun-Yen Chang

    (Science Education Center, National Taiwan Normal University, Taipei 116, Taiwan
    Graduate Institute of Science Education, National Taiwan Normal University, Taipei 116, Taiwan
    Department of Earth Science, National Taiwan Normal University, Taipei 116, Taiwan)

Abstract

In light of the increased time spent by people on watching the news via social media, what might be the communication impacts if science education could help in producing science news media for the public? The present study compared the audience levels of awareness, enjoyment, interest, opinion formation, and understanding (AEIOU) toward science experimentally between two groups: the general science communication (GSC) group (i.e., participants with general daily science news digestion) and the science edu-communication (SEC) group (i.e., participants who watched science news videos produced jointly by science educators, scientists, and news media production teams). As a result, those in the SEC group showed significantly higher levels of “interest”, formed more scientific “opinions”, and had better “understanding” than the GSC participants. In terms of creating an “additional opportunity” to develop science news media sustainably for the public, the present study confirms more salient outcomes when science educators are involved in the production of science news media.

Suggested Citation

  • Leon Yufeng Wu & Shannah Pinhsuan Wu & Chun-Yen Chang, 2020. "Teachable Moments in News Media—An Analysis of Audience Awareness, Enjoyment, Interest, Opinion Formation, and Understanding (AEIOU) toward Science," Sustainability, MDPI, vol. 12(23), pages 1-15, December.
    • Handle: RePEc:gam:jsusta:v:12:y:2020:i:23:p:10212-:d:458311
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/12/23/10212/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/12/23/10212/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Leon Yufeng Wu & Shannah Pinhsuan Wu & Chun-Yen Chang, 2019. "Merging Science Education into Communication: Developing and Validating a Scale for Science Edu-Communication Utilizing Awareness, Enjoyment, Interest, Opinion formation, and Understanding Dimensions ," Sustainability, MDPI, vol. 11(17), pages 1-17, August.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.

      Corrections

      All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:12:y:2020:i:23:p:10212-:d:458311. See general information about how to correct material in RePEc.

      If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

      If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

      If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

      For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

      Please note that corrections may take a couple of weeks to filter through the various RePEc services.

      IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.