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Thematic Tourist Trails: Sustainability Assessment Methodology. The Case of Land Flowing with Milk and Honey

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  • Krzysztof Widawski

    (Institute of Geography and Regional Development, University of Wrocław, 50-137 Wrocław, Poland)

  • Piotr Oleśniewicz

    (Faculty of Physical Education, University School of Physical Education in Wrocław, 51-612 Wrocław, Poland)

Abstract

The aim of the paper was to examine the sustainable character of a thematic tourist trail, using the example of the Land Flowing with Milk and Honey trail in south-western Poland, whose creators emphasize their commitment to the idea of sustainable development. The trail elements that determine its character were indicated. On the basis of the point grading method modified by the authors, tourist and sustainable attractiveness was analysed both for particular elements and the whole trail. For this purpose, several indices were applied: the product regionality index, thematic trail tourism index, and stay attractiveness index. The final effect was the determination of the thematic trail potential, expressed by the quality and uniqueness of products on the trail and by utilizing trail elements in creating a tourist product of trail character. The results clearly point at high sustainable value of the products that were the basis for the trail design. On the other hand, shortcomings are indicated in terms of translating these resources into an attractive tourist offer, which would keep tourists in the region of the trail for a longer time.

Suggested Citation

  • Krzysztof Widawski & Piotr Oleśniewicz, 2019. "Thematic Tourist Trails: Sustainability Assessment Methodology. The Case of Land Flowing with Milk and Honey," Sustainability, MDPI, vol. 11(14), pages 1-23, July.
    • Handle: RePEc:gam:jsusta:v:11:y:2019:i:14:p:3841-:d:248276
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    References listed on IDEAS

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    1. Kim, Kyungmi & Uysal, Muzaffer & Sirgy, M. Joseph, 2013. "How does tourism in a community impact the quality of life of community residents?," Tourism Management, Elsevier, vol. 36(C), pages 527-540.
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    Cited by:

    1. Krzysztof Widawski & Alicja Krzemińska & Anna Zaręba & Anna Dzikowska, 2023. "A Sustainable Approach to Tourism Development in Rural Areas: The Example of Poland," Agriculture, MDPI, vol. 13(10), pages 1-24, October.
    2. Marek Jóźwiak & Patrycja Sieg, 2021. "Tourism Development in Post-Industrial Facilities as a Regional Business Model," Sustainability, MDPI, vol. 13(4), pages 1-16, February.
    3. Gniewko Niedbała & Anna Jęczmyk & Ryszard Steppa & Jarosław Uglis, 2020. "Linking of Traditional Food and Tourism. The Best Pork of Wielkopolska—Culinary Tourist Trail: A Case Study," Sustainability, MDPI, vol. 12(13), pages 1-17, July.
    4. Krzysztof Widawski & Piotr Oleśniewicz, 2023. "Education in Tourism—Digital Information as a Source of Memory on the Examples of Places Related to the Holocaust in Poland during World War II," Sustainability, MDPI, vol. 15(14), pages 1-24, July.

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