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A Psychological Approach to ‘Public Perception’ of Land-Use Planning: A Case Study of Jiangsu Province, China

Author

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  • Zhongqiong Qu

    (College of Public Administration, Nanjing Agricultural University, Nanjing 210095, China
    School of Architecture, University of Virginia, Charlottesville, VA 22904, USA)

  • Yiming Lu

    (School of Geographic and Oceanographic Sciences, Nanjing University, Nanjing 210093, China)

  • Zhiqiu Jiang

    (School of Architecture, University of Virginia, Charlottesville, VA 22904, USA)

  • Ellen Bassett

    (School of Architecture, University of Virginia, Charlottesville, VA 22904, USA)

  • Tao Tan

    (College of Public Administration, Nanjing Agricultural University, Nanjing 210095, China)

Abstract

Public perception and attitudes towards public affairs in the USA since the 1960s become a societal issue of growing importance in the field of planning. Good land-use planning should deliver a bright future vision in a way that unites and inspires groups to implement it. The introduction of public perception into planning helps to understand the process of how the public develop their awareness, value judgments, behavior and attitudes. In this research, we built the framework of public perception in land-use planning based on the affect, behavior, cognition (ABC) theory of consumer behavior. We gathered empirical data for Jiangsu province in China. We used structural equation modeling, a commonly used statistical analysis method for examining the structural relationship between multiple variables. We found that the public perception towards public affairs contributed to forming a multiple iterative interaction effect, which evolves a process from primary cognition to knowledge extraction, internalized absorption, emotional judgement and finally externalization into a certain attitudes and behaviors. On the cognitive level, our research result showed that public expectation and perceived quality have opposite effects on perceived difference and the public expectation is more influential. If the planning vision provides a clear and convincing picture of the future, and the information of planning is easy to understand, the public’s cognition and emotion can be well integrated. The core element of the emotional level is perceived value. The public is more concerned about a new planning project if it can add the value to the land, protect community environment, and improve the condition of low-income and minority populations. On the behavior level, public continuous behavior intentions could enhance perceived value, subjective norms and perceived availability. The research could further account for the root of public attitudes and behavior. This is crucial to China's land-use policy, and may well provide important lessons for other developing countries.

Suggested Citation

  • Zhongqiong Qu & Yiming Lu & Zhiqiu Jiang & Ellen Bassett & Tao Tan, 2018. "A Psychological Approach to ‘Public Perception’ of Land-Use Planning: A Case Study of Jiangsu Province, China," Sustainability, MDPI, vol. 10(9), pages 1-20, August.
  • Handle: RePEc:gam:jsusta:v:10:y:2018:i:9:p:3056-:d:166214
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    References listed on IDEAS

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    Cited by:

    1. Teodoro Semeraro & Zaccarelli Nicola & Alejandro Lara & Francesco Sergi Cucinelli & Roberta Aretano, 2020. "A Bottom-Up and Top-Down Participatory Approach to Planning and Designing Local Urban Development: Evidence from an Urban University Center," Land, MDPI, vol. 9(4), pages 1-25, March.
    2. Bingmiao Zhu & Xun Zhu & Ran Zhang & Xiaolong Zhao, 2019. "Study of Multiple Land Use Planning Based on the Coordinated Development of Wetland Farmland: A Case Study of Fuyuan City, China," Sustainability, MDPI, vol. 11(1), pages 1-13, January.
    3. Zhongqiong Qu & Yongxin Wei & Xun Li, 2021. "Risk Perception of Rural Land Supply Reform in China: From the Perspective of Stakeholders," Agriculture, MDPI, vol. 11(7), pages 1-25, July.
    4. Yuanyuan Ma & Yunzi Yang & Hongzan Jiao, 2021. "Exploring the Impact of Urban Built Environment on Public Emotions Based on Social Media Data: A Case Study of Wuhan," Land, MDPI, vol. 10(9), pages 1-24, September.

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