IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v10y2018i7p2168-d154361.html
   My bibliography  Save this article

A Study on Needs for Automotive Interiors Based on Lifestyle Characteristics of Taiwanese Female Office Workers

Author

Listed:
  • Jui-Che Tu

    (Graduate School of Design, National Yunlin University of Science & Technology, Yunlin 640, Taiwan)

  • Chun Yang

    (Graduate School of Design, National Yunlin University of Science & Technology, Yunlin 640, Taiwan)

  • Yu-Ting Hung

    (Department of Creative Design, National Yunlin University of Science & Technology, Yunlin 640, Taiwan)

Abstract

With the transformation of social patterns, the proportion of female office workers has increased and women have seen a huge increase in purchasing power in the consumer market due to economic independence. From the perspective of the automotive industry, whose main customers were male customers, nowadays, it has changed to designing smaller models, which are more suitable for women to drive. When it comes to a car, men are more focused on horsepower and speed, while women pay more attention to its storage, safety, and easy operation. For female office workers, a car is not only a transportation tool for commutes, but also an assistant that can accompany them shopping and travelling. Therefore, if automotive interiors can meet the usage needs of females, meaning practicality and safety, they can make female drivers feel intimate and comfortable. In order to understand the real needs of female office workers for automotive interiors, in the first phase, this paper adopted case interviews to determine female car-purchasing trends in best-selling automobile manufacturers, as well as their opinions on needs for automotive interiors, which were used as the basis for the questionnaire design. In the second phase, the questionnaire method was used to discuss the life characteristics and needs of female office workers for automotive interiors, and the statistical software SPSS was employed to analyze the differences in needs for automotive interiors among female office workers of different types; and finally, a design principle suitable for this consumer group was concluded. Regarding the results of this paper, automotive interiors are divided into five factors, which are functional storage, spatial aesthetics, digital devices, comfortable feeling, and safety and cleanness. Female office workers are divided into the three groups: (1) The discerning and intellectual pleasure seekers; (2) The regular and easy-going-life seekers; and (3) The modern information seekers. The results show that there are differences in the needs for automotive interiors among female office workers of different types. To be specific, group 1, the discerning and intellectual pleasure seekers, who are engaged in the medical and electronics industries, pay the most attention to safety, cleanliness, and digital device needs. Group 2, the regular and easy-going-life seekers, who are engaged in public education, the financial industry, and traditional industries, pay most attention to the needs of comfortable feeling. Group 3, the modern information seekers, who are engaged in service and design industries, pay most attention to the needs of functional storage, spatial aesthetics, digital devices, safety, and cleanliness.

Suggested Citation

  • Jui-Che Tu & Chun Yang & Yu-Ting Hung, 2018. "A Study on Needs for Automotive Interiors Based on Lifestyle Characteristics of Taiwanese Female Office Workers," Sustainability, MDPI, vol. 10(7), pages 1-22, June.
    • Handle: RePEc:gam:jsusta:v:10:y:2018:i:7:p:2168-:d:154361
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/10/7/2168/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/10/7/2168/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Baltas, George & Saridakis, Charalampos, 2013. "An empirical investigation of the impact of behavioural and psychographic consumer characteristics on car preferences: An integrated model of car type choice," Transportation Research Part A: Policy and Practice, Elsevier, vol. 54(C), pages 92-110.
    2. Henry Kaiser, 1974. "An index of factorial simplicity," Psychometrika, Springer;The Psychometric Society, vol. 39(1), pages 31-36, March.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Ya-Ying Li & Fang-Hao Song & Yan Liu & Yong Wang, 2022. "Cognitive Preference Performance of In-Vehicle Human–Machine Interface Icons under Female New Energy Vehicles," Sustainability, MDPI, vol. 14(22), pages 1-21, November.
    2. Teen-Hang Meen & Charles Tijus & Jui-Che Tu, 2019. "Selected Papers from the Eurasian Conference on Educational Innovation 2019," Sustainability, MDPI, vol. 11(23), pages 1-12, December.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Lillemo, Shuling Chen, 2014. "Measuring the effect of procrastination and environmental awareness on households' energy-saving behaviours: An empirical approach," Energy Policy, Elsevier, vol. 66(C), pages 249-256.
    2. Xiaoxu Dong & Huawei Zhao & Tiancai Li, 2022. "The Role of Live-Streaming E-Commerce on Consumers’ Purchasing Intention regarding Green Agricultural Products," Sustainability, MDPI, vol. 14(7), pages 1-13, April.
    3. Simplice A. Asongu & Nicholas M. Odhiambo, 2019. "Governance, capital flight and industrialisation in Africa," Journal of Economic Structures, Springer;Pan-Pacific Association of Input-Output Studies (PAPAIOS), vol. 8(1), pages 1-22, December.
    4. Pamela E. Ofori & Simplice A. Asongu & Vanessa S. Tchamyou, 2021. "The Synergy between Governance and Economic Integration in Promoting Female Economic Inclusion in Sub-Saharan Africa," Working Papers 21/071, European Xtramile Centre of African Studies (EXCAS).
    5. Simplice A. Asongu, 2014. "Knowledge Economy and Financial Sector Competition in African Countries," African Development Review, African Development Bank, vol. 26(2), pages 333-346, June.
    6. Pasura Aungkulanon & Walailak Atthirawong & Pongchanun Luangpaiboon & Wirachchaya Chanpuypetch, 2024. "Navigating Supply Chain Resilience: A Hybrid Approach to Agri-Food Supplier Selection," Mathematics, MDPI, vol. 12(10), pages 1-42, May.
    7. Chimere O. Iheonu, 2019. "Governance and Domestic Investment in Africa," Working Papers 19/001, European Xtramile Centre of African Studies (EXCAS).
    8. Rodríguez-Fuentes, Carlos Javier & Hernández-López, Montserrat, 1997. "Análisis de diferencias estructurales interregionales determinantes en el impacto de la política monetaria," Estudios de Economia Aplicada, Estudios de Economia Aplicada, vol. 7, pages 141-157, Junio.
    9. Asongu, Simplice & Tchamyou, Vanessa & Asongu, Ndemaze & Tchamyou, Nina, 2018. "The Comparative African Economics of Governance in Fighting Terrorism," MPRA Paper 92346, University Library of Munich, Germany.
    10. Leiv Gabrielsen & Pål Ulleberg & Reidulf Watten, 2012. "The Adolescent Life Goal Profile Scale: Development of a New Scale for Measurements of Life Goals Among Young People," Journal of Happiness Studies, Springer, vol. 13(6), pages 1053-1072, December.
    11. Simplice A. Asongu & Rexon T. Nting & Joseph Nnanna, 2020. "Linkages between Globalisation, Carbon Dioxide Emissions and Governance in Sub-Saharan Africa," International Journal of Public Administration, Taylor & Francis Journals, vol. 43(11), pages 949-963, August.
    12. Simplice A Asongu, 2013. "Modeling the future of knowledge economy: evidence from SSA and MENA countries," Economics Bulletin, AccessEcon, vol. 33(1), pages 612-624.
    13. Megha Gupta & Suhasini Verma & Smita Pachare, 2023. "An analysis of Conventional and Alternative financing—Customers' perspective," International Journal of Finance & Economics, John Wiley & Sons, Ltd., vol. 28(3), pages 2404-2414, July.
    14. Xiangfei Yuan & Haijing Hao & Chenghua Guan & Alex Pentland, 2022. "Which factors affect the performance of technology business incubators in China? An entrepreneurial ecosystem perspective," PLOS ONE, Public Library of Science, vol. 17(1), pages 1-20, January.
    15. Nihat Can Karabulut & Murat Ozen & Oruc Altintasi, 2024. "Understanding the Determinants of Lane Inefficiency at Fully Actuated Intersections: An Empirical Analysis," Sustainability, MDPI, vol. 16(2), pages 1-17, January.
    16. Naznin Sultana & Thao T. P. Nguyen & Ahmed Hossain & Md. Asaduzzaman & Minh H. Nguyen & Ishrat Jahan & Kien T. Nguyen & Tuyen Van Duong, 2022. "Psychometric Properties of the Short-Form Geriatric Depression Scale (GDS-SF) and Its Associated Factors among the Elderly in Bangladesh," IJERPH, MDPI, vol. 19(13), pages 1-14, June.
    17. Orkhan Sariyev & Tim K. Loos & Manfred Zeller & Tulsi Gurung, 2020. "Women in household decision-making and implications for dietary quality in Bhutan," Agricultural and Food Economics, Springer;Italian Society of Agricultural Economics (SIDEA), vol. 8(1), pages 1-20, December.
    18. Chang, Yuan-Chieh & Chen, Min-Nan, 2016. "Service regime and innovation clusters: An empirical study from service firms in Taiwan," Research Policy, Elsevier, vol. 45(9), pages 1845-1857.
    19. Gössling, Stefan, 2016. "Urban transport justice," Journal of Transport Geography, Elsevier, vol. 54(C), pages 1-9.
    20. Romero, Pascual & Botía, Pablo & del Amor, Francisco M. & Gil-Muñoz, Rocío & Flores, Pilar & Navarro, Josefa María, 2019. "Interactive effects of the rootstock and the deficit irrigation technique on wine composition, nutraceutical potential, aromatic profile, and sensory attributes under semiarid and water limiting condi," Agricultural Water Management, Elsevier, vol. 225(C).

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:10:y:2018:i:7:p:2168-:d:154361. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.