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Market Intelligence Precursors for the Entrepreneurial Resilience Approach: The Case of the Romanian Eco-Label Product Retailers

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  • Adrian Micu

    (Department of Business Administration, “Dunarea de Jos” University of Galati, 80008 Galati, Romania)

  • Angela-Eliza Micu

    (Department of Business Administration, “Ovidius” University of Constanta, 900527 Constanta, Romania)

  • Alexandru Capatina

    (Department of Business Administration, “Dunarea de Jos” University of Galati, 80008 Galati, Romania)

  • Nicoleta Cristache

    (Department of Business Administration, “Dunarea de Jos” University of Galati, 80008 Galati, Romania)

  • Bogdan George Dragan

    (Department of Business Administration, “Dunarea de Jos” University of Galati, 80008 Galati, Romania)

Abstract

The entrepreneurial resilience of eco-label product retailers emphasises their adaptive capability for renewal after the economic crisis. This paper explores the resilience of the market intelligence techniques adopted by the eco-label product retailers in order to contribute to sustainable development of this market in Romania. The research, conducted on a sample of Romanian retailers of eco-label products, analyses the main sources for gathering data about their competitors, the reasons for monitoring the strategic options of their competitors and the specific market intelligence techniques employed within the entrepreneurial resilience approach, aiming to overcome the negative crisis effects. The research outlines, from an entrepreneurial resilience perspective, several positioning opportunities of the eco-label product retailers after the crisis, which have affected the Romanian economy in the period 2008–2009 and have implicitly affected the eco-label market.

Suggested Citation

  • Adrian Micu & Angela-Eliza Micu & Alexandru Capatina & Nicoleta Cristache & Bogdan George Dragan, 2018. "Market Intelligence Precursors for the Entrepreneurial Resilience Approach: The Case of the Romanian Eco-Label Product Retailers," Sustainability, MDPI, vol. 10(1), pages 1-12, January.
    • Handle: RePEc:gam:jsusta:v:10:y:2018:i:1:p:190-:d:128016
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    References listed on IDEAS

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    Cited by:

    1. Lavinia-Andreea GRUIA & Alexandru ROJA & Nicolae BIBU & Marian NASTASE, 2021. "Education as the Main Entry Point in a Digitally Transformed Future of Work," Economics and Applied Informatics, "Dunarea de Jos" University of Galati, Faculty of Economics and Business Administration, issue 3, pages 155-167.
    2. Maria-Cristina STEFAN & Violeta-Andreea ANDREIANA & Irina Antoaneta TANASESCU & Georgiana STOICA, 2021. "Impact of Television Advertising on the Impulse to Purchase Over-the-Counter Medicine," Economics and Applied Informatics, "Dunarea de Jos" University of Galati, Faculty of Economics and Business Administration, issue 3, pages 149-154.
    3. Adriana Manolică & Andreea-Sînziana Guță & Teodora Roman & Lorin Mircea Dragăn, 2021. "Is Consumer Overchoice a Reason for Decision Paralysis?," Sustainability, MDPI, vol. 13(11), pages 1-16, May.
    4. Mihaela Kardos & Manuela Rozalia Gabor & Nicoleta Cristache, 2019. "Green Marketing’s Roles in Sustainability and Ecopreneurship. Case Study: Green Packaging’s Impact on Romanian Young Consumers’ Environmental Responsibility," Sustainability, MDPI, vol. 11(3), pages 1-12, February.
    5. George Bogdan Dragan & Gianita Bleoju, 2019. "Digital Interaction on Eco Label Value Chain," Risk in Contemporary Economy, "Dunarea de Jos" University of Galati, Faculty of Economics and Business Administration, pages 510-514.

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