Trump Veganism: A Political Survey of American Vegans in the Era of Identity Politics

Often stereotyped as being apathetic to the human suffering, the American vegan movement has historically failed to build alliances with other social justice movements. As intersectional feminism gains a foothold in the movement and external political crises challenge the movement’s frame of reference, the role that identity plays in movement progress has become a serious concern. Using the 2016 election as a flashpoint, this article considers if the identity backlash characterized by the Trump campaign finds parallels in the American vegan movement. A survey of 287 American vegans finds limited evidence of Trump veganism, defined here as a single-issue focus on speciesism that rejects the relevance of human-experienced systems of oppression. However, respondents do find that movement diversity efforts are insufficient, especially when controlling for race and gender. Most respondents were ethically-motivated vegans, liberal voters, and intersectionally-oriented activists who reported multiple engagements with various leftist movements. Only four percent of respondents voted Trump, while 14% agreed with or were neutral about Trump’s campaign promise to put “America first”. Those who were vegan for reasons of self-interest and had been vegan for less than a year were significantly more likely to support Trump’s conservative agenda and were slightly less likely to participate in other social movements.