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Analysis of Actual Visitation to Amusement Parks and Recreational Facilities

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  • Ardvin Kester S. Ong

    (School of Industrial Engineering and Engineering Management, Mapúa University, 658 Muralla St., Intramuros, Manila 1002, Philippines
    E.T. Yuchengco School of Business, Mapua University, 1191 Pablo Ocampo Sr. Ext, Makati, Metro Manila 1204, Philippines)

  • Jerald C. Antonio

    (School of Industrial Engineering and Engineering Management, Mapúa University, 658 Muralla St., Intramuros, Manila 1002, Philippines)

  • Dioseph Andre F. Anduyo

    (School of Industrial Engineering and Engineering Management, Mapúa University, 658 Muralla St., Intramuros, Manila 1002, Philippines)

  • Shandon Marion L. Oabel

    (School of Industrial Engineering and Engineering Management, Mapúa University, 658 Muralla St., Intramuros, Manila 1002, Philippines)

  • Jade Francis N. San Miguel

    (School of Industrial Engineering and Engineering Management, Mapúa University, 658 Muralla St., Intramuros, Manila 1002, Philippines)

  • Emil Renfred A. Rendon

    (School of Industrial Engineering and Engineering Management, Mapúa University, 658 Muralla St., Intramuros, Manila 1002, Philippines)

  • Christelle Joy M. Rosete

    (School of Industrial Engineering and Engineering Management, Mapúa University, 658 Muralla St., Intramuros, Manila 1002, Philippines)

Abstract

Recreational facilities are widely regarded as one of the largest sources of and contributors to the tourism of countries worldwide. Given this, this study aimed to examine adults’ general behavioral intentions and actual visitation to amusement and recreational facilities. A total of 1367 adult and young-adult Filipinos voluntarily answered a self-administered survey consisting of measure items drawing on the extended theory of planned behavior framework. Structural equation modeling was employed for the simultaneous analysis of all latent variables and their causal relationships, and the marketing mix greatly affected the hedonic motivation and perceived behavioral control, leading to an indirect effect on behavioral intentions and actual visitation. Subjective norms and attitudes also had a significant direct effect on behavioral intentions and indirect effects on actual visitation. Interestingly, the marketing mix prompted a higher significant effect than behavioral intentions on actual visitation. It was implied that consumers are going to recreational facilities and amusement parks when they can visit an area, access a location, participate in different activities, and have enough resources. Businesses may capitalize on this finding in promoting their amusement parks and recreational facilities. In addition, they may highlight their location and space because they are among the highly significant measured items that the participants noted. The results of this study provides insights into the strategies, individual behavior, and motivation aspects. Implications and managerial insights are provided for the study’s adoption and extension worldwide.

Suggested Citation

  • Ardvin Kester S. Ong & Jerald C. Antonio & Dioseph Andre F. Anduyo & Shandon Marion L. Oabel & Jade Francis N. San Miguel & Emil Renfred A. Rendon & Christelle Joy M. Rosete, 2024. "Analysis of Actual Visitation to Amusement Parks and Recreational Facilities," Societies, MDPI, vol. 14(9), pages 1-21, August.
    • Handle: RePEc:gam:jsoctx:v:14:y:2024:i:9:p:160-:d:1464248
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    References listed on IDEAS

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    1. Sarstedt, Marko & Hair, Joseph F. & Cheah, Jun-Hwa & Becker, Jan-Michael & Ringle, Christian M., 2019. "How to specify, estimate, and validate higher-order constructs in PLS-SEM," Australasian marketing journal, Elsevier, vol. 27(3), pages 197-211.
    2. Yuqi Liu & Yao Song & Ryoichi Tamura, 2020. "Hedonic and Utilitarian Motivations of Home Motion-Sensing Game Play Behavior in China: An Empirical Study," IJERPH, MDPI, vol. 17(23), pages 1-24, November.
    3. Liting Zhang & Weijun Gao & Yongwen Yang & Fanyue Qian, 2020. "Impacts of Investment Cost, Energy Prices and Carbon Tax on Promoting the Combined Cooling, Heating and Power (CCHP) System of an Amusement Park Resort in Shanghai," Energies, MDPI, vol. 13(16), pages 1-22, August.
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