IDEAS home Printed from https://ideas.repec.org/a/gam/jsoctx/v13y2022i1p4-d1011028.html
   My bibliography  Save this article

Online Commerce Pattern in European Union Countries between 2019 and 2020

Author

Listed:
  • Cristina Burlacioiu

    (ASEBUSS—The Institute for Business Administration in Bucharest, 012101 Bucharest, Romania)

Abstract

The development of information technology, along with the high growth and diversification of consumer needs, has revolutionized the way in which business-to-consumer transactions occur. All this progress was boosted by the COVID-19 pandemic period in a different manner in each EU country, depending on different local aspects. The main goal of this paper is to determine the key characteristics of e-commerce in European Union countries in a pandemic context, based on Eurostat Digital Economy data for 2019–2020. Therefore, for an easier visualization, based on PCA, using 27 analyzed variables, new unique dimensions were revealed: 1. heavy online purchasers, 2. triggers for embracing digital purchasing, 3. perceived barriers against buying online (privacy concerns, security, or not having a card), 4. dynamics of online interaction with public authorities, and 5. enterprise online sharing. Moreover, clustering techniques set four groups of countries with different online commerce patterns that might require attention, according to their specificities, both from a government level and from a business perspective. Special attention is paid to Romania, which has one of the biggest e-commerce industries in Southeastern Europe, but with the share of e-commerce in total retail still quite low, despite this great increase. The models of other countries could be important in helping Romania to catch up with the most successful economies in terms of e-commerce.

Suggested Citation

  • Cristina Burlacioiu, 2022. "Online Commerce Pattern in European Union Countries between 2019 and 2020," Societies, MDPI, vol. 13(1), pages 1-15, December.
    • Handle: RePEc:gam:jsoctx:v:13:y:2022:i:1:p:4-:d:1011028
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2075-4698/13/1/4/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2075-4698/13/1/4/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Jeremy Straub & Matthew Spradling & Bob Fedor, 2022. "Assessment of Factors Impacting the Perception of Online Content Trustworthiness by Age, Education and Gender," Societies, MDPI, vol. 12(2), pages 1-66, March.
    2. Tolstoy, Daniel & Nordman, Emilia Rovira & Vu, Uyen, 2022. "The indirect effect of online marketing capabilities on the international performance of e-commerce SMEs," International Business Review, Elsevier, vol. 31(3).
    3. Idiano D’Adamo & Rocío González-Sánchez & Maria Sonia Medina-Salgado & Davide Settembre-Blundo, 2021. "Methodological Perspective for Assessing European Consumers’ Awareness of Cybersecurity and Sustainability in E-Commerce," Sustainability, MDPI, vol. 13(20), pages 1-10, October.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Obadia, Claude & Vida, Irena, 2024. "Export marketing strategy and performance: A focus on SMEs promotion," International Business Review, Elsevier, vol. 33(2).
    2. Wei, Jiping & Zhou, Jing & Cheng, Zhangfan, 2023. "Role of E-marketing of mineral products in achieving sustainability," Resources Policy, Elsevier, vol. 86(PA).
    3. Matthew Spradling & Jeremy Straub, 2022. "Evaluation of the Factors That Impact the Perception of Online Content Trustworthiness by Income, Political Affiliation and Online Usage Time," Future Internet, MDPI, vol. 14(11), pages 1-55, November.
    4. Ballerini, Jacopo & Ključnikov, Aleksandr & Juárez-Varón, David & Bresciani, Stefano, 2024. "The e-commerce platform conundrum: How manufacturers' leanings affect their internationalization," Technological Forecasting and Social Change, Elsevier, vol. 202(C).
    5. Daniela Roxana Vuță & Eliza Nichifor & Ioana Bianca Chițu & Gabriel Brătucu, 2022. "Digital Transformation—Top Priority in Difficult Times: The Case Study of Romanian Micro-Enterprises and SMEs," Sustainability, MDPI, vol. 14(17), pages 1-14, August.
    6. Jose Alejandro Cano & Abraham Londoño-Pineda & Maria Fanny Castro & Hugo Bécquer Paz & Carolina Rodas & Tatiana Arias, 2022. "A Bibliometric Analysis and Systematic Review on E-Marketplaces, Open Innovation, and Sustainability," Sustainability, MDPI, vol. 14(9), pages 1-42, May.
    7. Francisco Isaí Morales-Sáenz & José Melchor Medina-Quintero & Miguel Reyna-Castillo, 2024. "Beyond Data Protection: Exploring the Convergence between Cybersecurity and Sustainable Development in Business," Sustainability, MDPI, vol. 16(14), pages 1-32, July.
    8. T. M. Rofin & Sreejith Alathur, 2024. "Optimal online channel configuration for a Manufacturer under price and lead time-sensitive demand," Journal of Revenue and Pricing Management, Palgrave Macmillan, vol. 23(2), pages 121-139, April.
    9. Kaline Pessoa & Cícero Luciano Alves Costa & Ana Cláudia Coelho & Ana Bastos & Isilda Rodrigues, 2023. "Use of Instagram as a Resource for the Adoption of Behaviors Related to Health and Well-Being of Young College Students: Associations between Use Profile and Sociodemographic Variables—A Cross-Section," Societies, MDPI, vol. 13(2), pages 1-18, February.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsoctx:v:13:y:2022:i:1:p:4-:d:1011028. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.