IDEAS home Printed from https://ideas.repec.org/a/gam/jsoctx/v12y2022i2p59-d783531.html
   My bibliography  Save this article

Urban Image at the Time of the COVID-19 Pandemic, Case Study Novi Sad (Serbia)

Author

Listed:
  • Tamara Lukić

    (Department of Geography Tourism and Hotel Management, University of Novi Sad, 21000 Novi Sad, Serbia)

  • Ivana Blešić

    (Department of Geography Tourism and Hotel Management, University of Novi Sad, 21000 Novi Sad, Serbia
    Institute of Sports, Tourism and Service, South Ural State University, 454080 Chelyabinsk, Russia)

  • Tatjana Pivac

    (Department of Geography Tourism and Hotel Management, University of Novi Sad, 21000 Novi Sad, Serbia)

  • Milka Bubalo Živković

    (Department of Geography Tourism and Hotel Management, University of Novi Sad, 21000 Novi Sad, Serbia)

  • Bojan Đerčan

    (Department of Geography Tourism and Hotel Management, University of Novi Sad, 21000 Novi Sad, Serbia)

  • Sanja Kovačić

    (Department of Geography Tourism and Hotel Management, University of Novi Sad, 21000 Novi Sad, Serbia
    Institute of Sports, Tourism and Service, South Ural State University, 454080 Chelyabinsk, Russia)

  • Marija Cimbaljević

    (Department of Geography Tourism and Hotel Management, University of Novi Sad, 21000 Novi Sad, Serbia)

  • Dajana Bjelajac

    (Department of Geography Tourism and Hotel Management, University of Novi Sad, 21000 Novi Sad, Serbia)

Abstract

The main aim of this paper is to examine how negative phenomena, such as a pandemic, can result in positive cultural shifts and an upgrade of the urban image. The research was conducted employing an in-depth interview approach at the end of 2021, based on a semi-structured protocol with 15 participants. The answers of the respondents are conditioned by the socio-demographic differences. They show the urban image and cultural opportunities of the city. The image of the city is changing under different cultural influences, which are caused by events in the region or globalization. The self-awareness of the history, tradition and heritage that the people of Novi Sad have should be nurtured in order to preserve the image of the city with the strength of the majority of the immigrant population. The title ‘European Capital of Culture’ has been well received, but its impact will be best seen at the end of the year. COVID-19The COVID-19 pandemic favored and popularized cycling, awakened environmental self-awareness and solidarity, brought culture to the streets and beautified the city’s image. Everything that could not be placed on the street, it was entered and placed in the virtual world.

Suggested Citation

  • Tamara Lukić & Ivana Blešić & Tatjana Pivac & Milka Bubalo Živković & Bojan Đerčan & Sanja Kovačić & Marija Cimbaljević & Dajana Bjelajac, 2022. "Urban Image at the Time of the COVID-19 Pandemic, Case Study Novi Sad (Serbia)," Societies, MDPI, vol. 12(2), pages 1-18, March.
    • Handle: RePEc:gam:jsoctx:v:12:y:2022:i:2:p:59-:d:783531
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2075-4698/12/2/59/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2075-4698/12/2/59/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Yanfeng He & Chie-Peng Chen & Rung-Jiun Chou & Haifeng Luo & Jing-Shoung Hou, 2021. "Exploring the Transformation in the ‘Spirit of Place’ by Considering the Changed and Unchanged Defensive Spaces of Settlements: A Case Study of the Wugoushui Hakka Settlement," Land, MDPI, vol. 10(5), pages 1-23, May.
    2. Ahmed Mohamed Shehata, 2022. "Current Trends in Urban Heritage Conservation: Medieval Historic Arab City Centers," Sustainability, MDPI, vol. 14(2), pages 1-30, January.
    3. Vlaho Kovačević & Krunoslav Malenica & Goran Kardum, 2021. "Symbolic Interactions in Popular Religion According to Dimensions of Religiosity: A Qualitative Study," Societies, MDPI, vol. 11(2), pages 1-19, March.
    4. Duncan Light & Remus Creţan & Andreea-Mihaela Dunca, 2021. "Museums and Transitional Justice: Assessing the Impact of a Memorial Museum on Young People in Post-Communist Romania," Societies, MDPI, vol. 11(2), pages 1-21, May.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Andreea-Loreta Cercleux & Jörn Harfst & Oana-Ramona Ilovan, 2022. "Cultural Values, Heritage and Memories as Assets for Building Urban Territorial Identities," Societies, MDPI, vol. 12(6), pages 1-3, November.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Ahmed Mohamed Shehata, 2023. "Sustainable-Oriented Development for Urban Interface of Historic Centers," Sustainability, MDPI, vol. 15(3), pages 1-19, February.
    2. María Rosa Naranjo Llupart, 2022. "Theoretical Model for the Analysis of Community-Based Tourism: Contribution to Sustainable Development," Sustainability, MDPI, vol. 14(17), pages 1-41, August.
    3. Radu Săgeată & Nicoleta Damian & Bianca Mitrică, 2021. "Communism and Anti-Communist Dissent in Romania as Reflected in Contemporary Textbooks," Societies, MDPI, vol. 11(4), pages 1-18, November.
    4. Tomas Kačerauskas, 2023. "Disinterestedness in the Creative Economy: The Case of the MO Museum in Vilnius," Sustainability, MDPI, vol. 15(13), pages 1-12, June.
    5. Guanhong Xie & Yuchen Zhou & Chunqing Liu, 2022. "Spatial Distribution Characteristics and Influencing Factors of Hakka Traditional Villages in Fujian, Guangdong, and Jiangxi, China," Sustainability, MDPI, vol. 14(19), pages 1-22, September.
    6. Mirela Mazilu & Amalia Niță & Ionuț-Adrian Drăguleasa & Oana Mititelu-Ionuș, 2023. "Fostering Urban Destination Prosperity through Post COVID-19 Sustainable Tourism in Craiova, Romania," Sustainability, MDPI, vol. 15(17), pages 1-27, August.
    7. Mustafa Eyyamoğlu & Ayten Özsavaş Akçay, 2022. "Assessment of Historic Cities within the Context of Sustainable Development and Revitalization: The Case of the Walled City North Nicosia," Sustainability, MDPI, vol. 14(17), pages 1-20, August.
    8. Mihai Stelian Rusu & Alin Croitoru, 2021. "Memorial Ambivalences in Postcommunist Romania: Generational Attitudes towards the Symbolic Legacy of Communism," Societies, MDPI, vol. 11(3), pages 1-15, August.
    9. Khloud Alshaikh & Shaikhah Maasher & Afnan Bayazed & Farrukh Saleem & Sahar Badri & Bahjat Fakieh, 2021. "Impact of COVID-19 on the Educational Process in Saudi Arabia: A Technology–Organization–Environment Framework," Sustainability, MDPI, vol. 13(13), pages 1-19, June.
    10. Mohamed Ibrahim El-belkasy & Sahl Abdullah Wahieb, 2022. "Sustainable Conservation and Reuse of Historical City Center Applied Study on Jeddah—Saudi Arabia," Sustainability, MDPI, vol. 14(9), pages 1-21, April.
    11. Alexandru Bogdan & Dorina Chambre & Dana Maria Copolovici & Tudor Bungau & Constantin C. Bungau & Lucian Copolovici, 2022. "Heritage Building Preservation in the Process of Sustainable Urban Development: The Case of Brasov Medieval City, Romania," Sustainability, MDPI, vol. 14(12), pages 1-21, June.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsoctx:v:12:y:2022:i:2:p:59-:d:783531. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.