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Urban Image at the Time of the COVID-19 Pandemic, Case Study Novi Sad (Serbia)

Author

Listed:
  • Tamara Lukić

    (Department of Geography Tourism and Hotel Management, University of Novi Sad, 21000 Novi Sad, Serbia)

  • Ivana Blešić

    (Department of Geography Tourism and Hotel Management, University of Novi Sad, 21000 Novi Sad, Serbia
    Institute of Sports, Tourism and Service, South Ural State University, 454080 Chelyabinsk, Russia)

  • Tatjana Pivac

    (Department of Geography Tourism and Hotel Management, University of Novi Sad, 21000 Novi Sad, Serbia)

  • Milka Bubalo Živković

    (Department of Geography Tourism and Hotel Management, University of Novi Sad, 21000 Novi Sad, Serbia)

  • Bojan Đerčan

    (Department of Geography Tourism and Hotel Management, University of Novi Sad, 21000 Novi Sad, Serbia)

  • Sanja Kovačić

    (Department of Geography Tourism and Hotel Management, University of Novi Sad, 21000 Novi Sad, Serbia
    Institute of Sports, Tourism and Service, South Ural State University, 454080 Chelyabinsk, Russia)

  • Marija Cimbaljević

    (Department of Geography Tourism and Hotel Management, University of Novi Sad, 21000 Novi Sad, Serbia)

  • Dajana Bjelajac

    (Department of Geography Tourism and Hotel Management, University of Novi Sad, 21000 Novi Sad, Serbia)

Abstract

The main aim of this paper is to examine how negative phenomena, such as a pandemic, can result in positive cultural shifts and an upgrade of the urban image. The research was conducted employing an in-depth interview approach at the end of 2021, based on a semi-structured protocol with 15 participants. The answers of the respondents are conditioned by the socio-demographic differences. They show the urban image and cultural opportunities of the city. The image of the city is changing under different cultural influences, which are caused by events in the region or globalization. The self-awareness of the history, tradition and heritage that the people of Novi Sad have should be nurtured in order to preserve the image of the city with the strength of the majority of the immigrant population. The title ‘European Capital of Culture’ has been well received, but its impact will be best seen at the end of the year. COVID-19The COVID-19 pandemic favored and popularized cycling, awakened environmental self-awareness and solidarity, brought culture to the streets and beautified the city’s image. Everything that could not be placed on the street, it was entered and placed in the virtual world.

Suggested Citation

  • Tamara Lukić & Ivana Blešić & Tatjana Pivac & Milka Bubalo Živković & Bojan Đerčan & Sanja Kovačić & Marija Cimbaljević & Dajana Bjelajac, 2022. "Urban Image at the Time of the COVID-19 Pandemic, Case Study Novi Sad (Serbia)," Societies, MDPI, vol. 12(2), pages 1-18, March.
    • Handle: RePEc:gam:jsoctx:v:12:y:2022:i:2:p:59-:d:783531
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    References listed on IDEAS

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    1. Yanfeng He & Chie-Peng Chen & Rung-Jiun Chou & Haifeng Luo & Jing-Shoung Hou, 2021. "Exploring the Transformation in the ‘Spirit of Place’ by Considering the Changed and Unchanged Defensive Spaces of Settlements: A Case Study of the Wugoushui Hakka Settlement," Land, MDPI, vol. 10(5), pages 1-23, May.
    2. Vlaho Kovačević & Krunoslav Malenica & Goran Kardum, 2021. "Symbolic Interactions in Popular Religion According to Dimensions of Religiosity: A Qualitative Study," Societies, MDPI, vol. 11(2), pages 1-19, March.
    3. Duncan Light & Remus Creţan & Andreea-Mihaela Dunca, 2021. "Museums and Transitional Justice: Assessing the Impact of a Memorial Museum on Young People in Post-Communist Romania," Societies, MDPI, vol. 11(2), pages 1-21, May.
    4. Ahmed Mohamed Shehata, 2022. "Current Trends in Urban Heritage Conservation: Medieval Historic Arab City Centers," Sustainability, MDPI, vol. 14(2), pages 1-30, January.
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    Cited by:

    1. Andreea-Loreta Cercleux & Jörn Harfst & Oana-Ramona Ilovan, 2022. "Cultural Values, Heritage and Memories as Assets for Building Urban Territorial Identities," Societies, MDPI, vol. 12(6), pages 1-3, November.

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