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Relationship between the Use of Social Networks and Mistrust of Mass Media among Mexican Youth: A Mixed-Methods and NLP Study

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  • Daniel Javier de la Garza Montemayor

    (Departamento de Administración, Escuela de Negocios, Universidad de Monterrey, Av. Morones 4500 Prieto, San Pedro Garza García 66238, Nuevo León, Mexico)

  • Xunaxhi Monserrat Pineda Rasgado

    (Centro Universitario de Ciencias Económico Administrativas, Universidad de Guadalajara, Periférico Norte N° 799 Núcleo Universitario, Los Belenes, Zapopan 45100, Jalisco, Mexico)

Abstract

The relationship between trust and media consumption has been a subject continually studied in communication sciences. There are various studies that indicate that the greater the confidence in a certain medium, the greater the consumption. However, due to the consolidation of digital media and specifically social networks as the main sources of information among the young, the question of whether trust in these media affects their consumption arises again. To examine this relationship, a study was carried out with a mixed methodology. On the one hand, a survey was carried out in which young Mexican university students were asked about the media that they trusted the most and those that they used the most. On the other hand, interviews were conducted with university professors regarding their observations of the behavior of students in relation to usage and trust in these media. In general, the results allow us to conclude that trust in the media is not a variable that impacts the consultation of a specific media outlet given that, despite mistrust, there may be a high rate of usage.

Suggested Citation

  • Daniel Javier de la Garza Montemayor & Xunaxhi Monserrat Pineda Rasgado, 2023. "Relationship between the Use of Social Networks and Mistrust of Mass Media among Mexican Youth: A Mixed-Methods and NLP Study," Social Sciences, MDPI, vol. 12(3), pages 1-13, March.
    • Handle: RePEc:gam:jscscx:v:12:y:2023:i:3:p:179-:d:1098545
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    References listed on IDEAS

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    1. Liu, Chuang & Zhou, Nan & Zhan, Xiu-Xiu & Sun, Gui-Quan & Zhang, Zi-Ke, 2020. "Markov-based solution for information diffusion on adaptive social networks," Applied Mathematics and Computation, Elsevier, vol. 380(C).
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