The Interdisciplinary Approach to the Conceptualization of the Image of the Arctic and the North in the Mass Consciousness: An Example of Russian Students

The article is devoted to the integrated interdisciplinary study of multiple aspects of the conceptosphere of the Arctic and the North and its representation in the collective consciousness of Russian students. The purposes of this paper are to examine the current status of the creation of an integrated paradigm of knowledge about the Arctic in humanities and the social sciences, and to draw conclusions about the emerging trends of understanding of the cultural and symbolic constants of the Arctic area. The respondents (students of Saint Petersburg Mining University) gave 2357 responses to the stimulus “the Arctic” in the course of the free associative experiment. The obtained associates were distributed into culturally significant thematic groups. The main thesis of this study is that the meaningfulness of the image of the Arctic and the North is in many respects determined by key ideas present in the collective consciousness, and by the life priorities and orientations of today’s young people. The idea of the extreme, severe conditions, and the danger of this region of the Earth dominates in minds of Russian students. Nevertheless, this land is rich in natural resources and is a unique platform for a wide range of research. A further tendency is identified in the formation of the image of the Arctic and the North in the mass media: new trends are affected by geopolitical factors, focusing on the pivotal role of the Arctic area as a territory of national interests. The creation of a “conflict image” of the Arctic region is counterproductive. In this regard, it is necessary to put into practice the concept of Arctic solidarity, in order to promote integration processes in the exploration of the circumpolar region.