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Agenda-Setting Dynamics during COVID-19: Who Leads and Who Follows?

Author

Listed:
  • Lāsma Šķestere

    (Communication Faculty, Riga Stradiņš University, LV-1007 Riga, Latvia)

  • Roberts Darģis

    (Institute of Mathematics and Computer Science, University of Latvia, LV-1586 Riga, Latvia)

Abstract

The outbreak of the coronavirus (COVID-19) has altered the way news media and social media set their agendas. The growth of social media raises questions about its potential power to set the media agenda. We gathered social media posts and online news site articles to examine agenda-setting dynamics, aiming to explore causal relationship between news media and social media. We used a computer-assisted text analysis to discover the main topics of discussion at the first wave of the pandemic in Latvia. The results revealed that (1) statistics about the pandemic, as well as prevention and control measures were the main topics on social media and in online news sites, and that (2) vector autoregression models provide more empirical support for the influence of online news sites on social media than reverse.

Suggested Citation

  • Lāsma Šķestere & Roberts Darģis, 2022. "Agenda-Setting Dynamics during COVID-19: Who Leads and Who Follows?," Social Sciences, MDPI, vol. 11(12), pages 1-13, November.
    • Handle: RePEc:gam:jscscx:v:11:y:2022:i:12:p:556-:d:987070
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    References listed on IDEAS

    as
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    2. Han, Chunjia & Yang, Mu & Piterou, Athena, 2021. "Do news media and citizens have the same agenda on COVID-19? an empirical comparison of twitter posts," Technological Forecasting and Social Change, Elsevier, vol. 169(C).
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