Heuristic Biases as Mental Shortcuts to Investment Decision-Making: A Mediation Analysis of Risk Perception
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- Nurazleena Ismail & Wan Zakiyatussariroh Wan Husin & Nik Maheran Nik Muhammad & Aini Ismafairus Abd Hamid, 2024. "Mediating Role of Heuristics on the Relationship Between Emotion and Spending Decisions of Small and Medium Enterprises," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 8(11), pages 225-233, November.
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Keywords
heuristics; risk perception; investment decision-making; overconfidence; anchoring; gamblers’ fallacy; PLS-SEM; PLS predict;All these keywords.
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