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Factors Affecting the Behavioral Intention to Adopt Mobile Payment: An Empirical Study in Taiwan

Author

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  • Wan Rung Lin

    (Department of Banking & Finance, Chinese Culture University, Taipei 11114, Taiwan)

  • Chun-Yueh Lin

    (Department of Banking & Finance, Chinese Culture University, Taipei 11114, Taiwan)

  • Yu-Heng Ding

    (Department of Banking & Finance, Chinese Culture University, Taipei 11114, Taiwan)

Abstract

The convenience feature of mobile payment has replaced interactions with physical money and reduced transaction time, which better meets the demand of modern people for convenience in life. As mobile payments play an important role in mobile business, understanding the factors attracting consumers to mobile payment will bring mobile businesses more opportunities for development, and further significantly improve the output value of mobile businesses. This study discusses how to further influence consumer behavioral intention in Taiwan, as based on the main theoretical framework of the Extend Unified Theory of Acceptance and Use of Technology (UTAUT2) and Diffusion of Innovation (DOI). In this study, data analysis is implemented by Partial Least Squares (PLS) for the purpose of verifying the research model and hypotheses. The research results show that social influence, facilitating conditions, hedonic motivation, compatibility, innovation, relative advantage, and observability have positive influence on consumer intention to use mobile payment.

Suggested Citation

  • Wan Rung Lin & Chun-Yueh Lin & Yu-Heng Ding, 2020. "Factors Affecting the Behavioral Intention to Adopt Mobile Payment: An Empirical Study in Taiwan," Mathematics, MDPI, vol. 8(10), pages 1-19, October.
    • Handle: RePEc:gam:jmathe:v:8:y:2020:i:10:p:1851-:d:431855
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    2. Huosong Xia & Yangmei Gao & Justin Zuopeng Zhang, 2023. "Understanding the adoption context of China’s digital currency electronic payment," Financial Innovation, Springer;Southwestern University of Finance and Economics, vol. 9(1), pages 1-27, December.
    3. Hamzah, Muhammad Iskandar & Ramli, Faten Aisyah Ahmad & Shaw, Norman, 2023. "The moderating influence of brand image on consumers' adoption of QR-code e-wallets," Journal of Retailing and Consumer Services, Elsevier, vol. 73(C).
    4. Dian Palupi Restuputri & Figo Bimaraka Refoera & Ilyas Masudin, 2023. "Investigating Acceptance of Digital Asset and Crypto Investment Applications Based on the Use of Technology Model (UTAUT2)," FinTech, MDPI, vol. 2(3), pages 1-26, June.
    5. Zhang, Qi & Ariffin, Shaizatulaqma Kamalul & Richardson, Christopher & Wang, Yuling, 2023. "Influencing factors of customer loyalty in mobile payment: A consumption value perspective and the role of alternative attractiveness," Journal of Retailing and Consumer Services, Elsevier, vol. 73(C).
    6. Valor, Carmen & Antonetti, Paolo & Crisafulli, Benedetta, 2022. "Emotions and consumers’ adoption of innovations: An integrative review and research agenda," Technological Forecasting and Social Change, Elsevier, vol. 179(C).
    7. Shruti Singh & Anindita Chakraborty, 2024. "Role of Social Media in Investment Decision-making: A Comprehensive Review and Future Roadmap," Paradigm, , vol. 28(1), pages 45-64, June.

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    Keywords

    mobile payment; behavioral intention; UTAUT2; DOI;
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