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Linking advertising and brand value

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  • Herremans, Irene M.
  • Ryans, John Jr.
  • Aggarwal, Raj

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  • Herremans, Irene M. & Ryans, John Jr. & Aggarwal, Raj, 2000. "Linking advertising and brand value," Business Horizons, Elsevier, vol. 43(3), pages 19-26.
    • Handle: RePEc:eee:bushor:v:43:y:2000:i:3:p:19-26
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    File URL: http://www.sciencedirect.com/science/article/pii/S0007-6813(00)89197-1
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    References listed on IDEAS

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    1. Herremans, Irene M. & Ryans, John Jr., 1995. "The case for better measurement and reporting of marketing performance," Business Horizons, Elsevier, vol. 38(5), pages 51-60.
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    Cited by:

    1. Lee, Michael T. & Raschke, Robyn L. & Krishen, Anjala S., 2022. "Signaling green! firm ESG signals in an interconnected environment that promote brand valuation," Journal of Business Research, Elsevier, vol. 138(C), pages 1-11.
    2. Orhan Emre Elma & Željko Stević & Mahmut Baydaş, 2024. "An Alternative Sensitivity Analysis for the Evaluation of MCDA Applications: The Significance of Brand Value in the Comparative Financial Performance Analysis of BIST High-End Companies," Mathematics, MDPI, vol. 12(4), pages 1-24, February.

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