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Semantic Comparison of Online Texts for Historical and Newly Constructed Replica Ancient Towns from a Tourist Perception Perspective: A Case Study of Tongguan Kiln Ancient Town and Jinggang Ancient Town

Author

Listed:
  • Ruimin Guo

    (School of Architecture and Art, Central South University, Changsha 410083, China)

  • Yiwen He

    (School of Architecture and Art, Central South University, Changsha 410083, China)

  • Xin Zhang

    (School of Architecture and Art, Central South University, Changsha 410083, China)

  • Lai He

    (School of Architecture and Art, Central South University, Changsha 410083, China)

  • Qixuan Zhou

    (School of Architecture and Art, Central South University, Changsha 410083, China)

  • Guojing He

    (College of Civil Engineering, Central South University of Forestry and Technology, Changsha 410004, China)

Abstract

This study explores the dimensions of visitor perception by conducting a semantic analysis, Grounded Theory coding classification, and sentiment analysis on online texts related to Jinggang Ancient Town and Tongguanyao Ancient Town. It reveals the differences between newly constructed and historical ancient towns in terms of tourism experience perception, landscape spatial design, and the activation of cultural heritage preservation. The results indicated the following: (1) The differences in tourists’ perceptions stem from the different needs for the characteristics of the ancient towns. Tourists focus on the design innovation and experiential interest of Tongguanyao Ancient Town, while preferring the cultural depth and authenticity of Jinggang Ancient Town. (2) Tourists are highly concerned about the characteristics of “tourism development”, highlighting the challenge of balancing tourism development with the protection of ancient town heritage resources. (3) The study further emphasizes innovative forms of the reproduction of cultural heritage through multi-sensory, modern, and diverse approaches. This study enhances landscape design in ancient towns by integrating perspectives from both tourists and designers, promoting the protection of cultural heritage and facilitating deeper cultural tourism integration.

Suggested Citation

  • Ruimin Guo & Yiwen He & Xin Zhang & Lai He & Qixuan Zhou & Guojing He, 2024. "Semantic Comparison of Online Texts for Historical and Newly Constructed Replica Ancient Towns from a Tourist Perception Perspective: A Case Study of Tongguan Kiln Ancient Town and Jinggang Ancient To," Land, MDPI, vol. 13(12), pages 1-30, December.
    • Handle: RePEc:gam:jlands:v:13:y:2024:i:12:p:2197-:d:1544959
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    References listed on IDEAS

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    1. Ziyang Wang & Qixuan Zhou & Tianjiao Man & Lai He & Yiwen He & Yi Qian, 2024. "Delineating Landscape Features Perception in Tourism-Based Traditional Villages: A Case Study of Xijiang Thousand Households Miao Village, Guizhou," Sustainability, MDPI, vol. 16(13), pages 1-28, June.
    2. Zhongzhong Zeng & Meizhu Wang & Dingyi Liu & Xuan Yu & Bo Zhang, 2024. "A Semantic Analysis Method of Public Public Built Environment and Its Landscape Based on Big Data Technology: Kimbell Art Museum as Example," Land, MDPI, vol. 13(5), pages 1-16, May.
    3. Martín-Santana, Josefa D. & Beerli-Palacio, Asunción & Nazzareno, Patrizio A., 2017. "Antecedents and consequences of destination image gap," Annals of Tourism Research, Elsevier, vol. 62(C), pages 13-25.
    4. Munawir & Mochamad Donny Koerniawan & Bart Julien Dewancker, 2019. "Visitor Perceptions and Effectiveness of Place Branding Strategies in Thematic Parks in Bandung City Using Text Mining Based on Google Maps User Reviews," Sustainability, MDPI, vol. 11(7), pages 1-20, April.
    5. Le Bo & Yimo Chen & Xiaoli Yang, 2023. "The Impact of Contradictory Online Reviews on Consumer Online Purchase Decision: Experimental Evidence From China," SAGE Open, , vol. 13(2), pages 21582440231, June.
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