IDEAS home Printed from https://ideas.repec.org/a/gam/jlands/v11y2022i1p75-d717353.html
   My bibliography  Save this article

Are Potential Tourists Willing to Pay More for Improved Accessibility? Preliminary Evidence from the Gargano National Park

Author

Listed:
  • Edgardo Sica

    (Department of Economics, Management and Territory, University of Foggia, 71121 Foggia, Italy)

  • Roberta Sisto

    (Department of Economics, Management and Territory, University of Foggia, 71121 Foggia, Italy)

  • Naomi di Santo

    (Department of Economics, Management and Territory, University of Foggia, 71121 Foggia, Italy)

Abstract

Due to the recent COVID-19 pandemic, tourist destinations have been increasingly selected on the basis of health, safety and social distancing criteria. In this framework, protected natural areas represent ideal tourist destinations due to the presence of wide and open spaces, services for tourists and attention to nature. The present paper focused on accessible tourism, a subset of sustainable tourism that is increasingly gaining greater importance within the tourism sector. By applying the Contingent Valuation Method, the study investigated whether potential tourists are effectively willing to pay extra money to be granted more accessible facilities in a natural area. To this end, a logit model was estimated to determine the probability that tourists exhibit a higher WTP for accessible tourism facilities. The analysis was carried out in the Gargano National Park, Southern Italy, an area traditionally characterised by large tourist flows that have increased further during the recent pandemic. The results showed that only a limited percentage of the respondents are willing to pay a higher amount for improved accessibility. These results represent an interesting starting point to outline an adequate strategy for the tourism valorisation of the natural area.

Suggested Citation

  • Edgardo Sica & Roberta Sisto & Naomi di Santo, 2022. "Are Potential Tourists Willing to Pay More for Improved Accessibility? Preliminary Evidence from the Gargano National Park," Land, MDPI, vol. 11(1), pages 1-17, January.
    • Handle: RePEc:gam:jlands:v:11:y:2022:i:1:p:75-:d:717353
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2073-445X/11/1/75/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2073-445X/11/1/75/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Mónica de Castro-Pardo & João C. Azevedo & Pascual Fernández, 2021. "Ecosystem Services, Sustainable Rural Development and Protected Areas," Land, MDPI, vol. 10(10), pages 1-3, September.
    2. Anne-Marie Lebrun & Patrick Bouchet & Che-Jen Su, 2021. "Domestic tourists’ experience in protected natural parks: a new trend in pandemic crisis?," Post-Print hal-03584030, HAL.
    3. Anne-Marie Lebrun & Che-Jen Su & Patrick Bouchet, 2021. "Domestic tourists’ experience in protected natural parks: A new trend in pandemic crisis?," Post-Print hal-03584047, HAL.
    4. Andreea Orîndaru & Maria-Floriana Popescu & Alina Petronela Alexoaei & Ștefan-Claudiu Căescu & Margareta Stela Florescu & Anca-Olguța Orzan, 2021. "Tourism in a Post-COVID-19 Era: Sustainable Strategies for Industry’s Recovery," Sustainability, MDPI, vol. 13(12), pages 1-22, June.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. So-Yeon Park & Ju-Hee Kim & Jungkwan Seo & Seung-Hoon Yoo, 2022. "Evaluating the Economic Benefits of Tightening Regulations on the Use of Toluene, a Hazardous Chemical, in South Korea," Sustainability, MDPI, vol. 14(11), pages 1-15, May.
    2. Marcelino Sánchez-Rivero & Juan de la Cruz Sánchez-Domínguez & Mª Cristina Rodríguez-Rangel, 2022. "Estimating the Probability of Visiting a Protected Natural Space and Its Conditioning Factors: The Case of the Monfragüe Biosphere Reserve (Spain)," Land, MDPI, vol. 11(7), pages 1-19, July.
    3. Precious Chikezie Ezeh & Kaitano Dube, 2024. "Willingness to Pay in Tourism and Its Influence on Sustainability," Sustainability, MDPI, vol. 16(23), pages 1-16, December.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Filipa Brandão & Dália Liberato & Ana Sofia Teixeira & Pedro Liberato, 2021. "Motives for Thermal Tourism: An Application to North and Central Portugal," Sustainability, MDPI, vol. 13(22), pages 1-23, November.
    2. Anne-Marie Lebrun & Che-Jen Su & Patrick Bouchet, 2021. "A More Sustainable Management of Domestic Tourists in Protected Natural Parks: A New Trend in Sport Tourism after the Covid-19 Pandemic?," Sustainability, MDPI, vol. 13(14), pages 1-21, July.
    3. Chung-Wei Kuo, 2021. "Can We Return to Our Normal Life When the Pandemic Is under Control? A Preliminary Study on the Influence of COVID-19 on the Tourism Characteristics of Taiwan," Sustainability, MDPI, vol. 13(17), pages 1-17, August.
    4. Amare Tesfaw & Feyera Senbeta & Dawit Alemu & Ermias Teferi, 2022. "Estimating the Economic Values of Restricted Monoculture Eucalyptus Plantations: A Choice Modeling Approach," IJERPH, MDPI, vol. 19(15), pages 1-17, July.
    5. Fernando Rebola & Luís Loures & Paulo Ferreira & Ana Loures, 2022. "Inland or Coastal: That’s the Question! Different Impacts of COVID-19 on the Tourism Sector in Portugal," Sustainability, MDPI, vol. 14(23), pages 1-9, December.
    6. Klimanova, O.A. & Bukvareva, E.N. & Yu, Kolbowsky E. & Illarionova, O.A., 2023. "Assessing ecosystem services in Russia: Case studies from four municipal districts," Land Use Policy, Elsevier, vol. 131(C).
    7. Amadou SAMAKE & NIU Xiongying & Eunice MURAGURI, 2023. "An empirical investigation of Service encounter quality, Relationship quality and Perceived value on Customer loyalty in Hospitality industry," International Journal of Science and Business, IJSAB International, vol. 23(1), pages 157-185.
    8. Yumei Luo & Yuwei Li & Guiping Wang & Qiongwei Ye, 2021. "Agent-Based Modeling and Simulation of Tourism Market Recovery Strategy after COVID-19 in Yunnan, China," Sustainability, MDPI, vol. 13(21), pages 1-24, October.
    9. Matthew R. Sloggy & Francisco J. Escobedo & José J. Sánchez, 2022. "The Role of Spatial Information in Peri-Urban Ecosystem Service Valuation and Policy Investment Preferences," Land, MDPI, vol. 11(8), pages 1-18, August.
    10. Štefancová Vladimíra & Harantová Veronika & Mazanec Jaroslav & Mašek Jaroslav & Foltýnová Hana Brůhová, 2023. "Analysis of Passenger Behaviour During the Covid-19 Pandemic Situation," LOGI – Scientific Journal on Transport and Logistics, Sciendo, vol. 14(1), pages 203-214, January.
    11. Vancia Alina Petronela Pricope & Băltescu Codruța Adina, 2022. "Travel trends during the COVID-19 pandemic: a view of online travel agencies," Proceedings of the International Conference on Business Excellence, Sciendo, vol. 16(1), pages 906-917, August.
    12. Bo Li & Hao Ouyang & Tong Wang & Tian Dong, 2023. "Coupling Relationship between Rural Settlement Patterns and Landscape Fragmentation in Woodlands and Biological Reserves—A Case of Nanshan National Park," Land, MDPI, vol. 12(4), pages 1-25, March.
    13. Alexey Gunya & Alexey Lysenko & Izolda Lysenko & Ludmila Mitrofanenko, 2021. "Transformation of Nature Protection Institutions in the North Caucasus: From a State Monopoly of Governance to Multi-Actor Management," Sustainability, MDPI, vol. 13(21), pages 1-13, November.
    14. Chen, Yingtong & Zhang, Dayong & Ji, Qiang, 2022. "Impacts of regional cooperation agreements on international tourism: Evidence from a quasi-natural experiment," International Review of Economics & Finance, Elsevier, vol. 82(C), pages 663-676.
    15. Nazir, Sajjad & Khadim, Sahar & Ali Asadullah, Muhammad & Syed, Nausheen, 2023. "Exploring the influence of artificial intelligence technology on consumer repurchase intention: The mediation and moderation approach," Technology in Society, Elsevier, vol. 72(C).
    16. Hamzeh Alhawamdeh & Saad A. Al-Saad & Mohammad Salameh Almasarweh & Abd Al-Salam Ahmad Al-Hamad & Ahmad Y. A. Bani Bani Ahmad & Firas Tayseer Mohammad Ayasrah, 2023. "The Role of Energy Management Practices in Sustainable Tourism Development: A Case Study of Jerash, Jordan," International Journal of Energy Economics and Policy, Econjournals, vol. 13(6), pages 321-333, November.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jlands:v:11:y:2022:i:1:p:75-:d:717353. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.