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Architectural and Urban Attractiveness of Small Towns: A Case Study of Polish Coastal Cittaslow Towns on the Pomeranian Way of St. James

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  • Alicja K. Zawadzka

    (Department of Landscape Research and Environmental Management, Faculty of Oceanography and Geography, University of Gdańsk, Bażyńskiego 4, 80-309 Gdańsk, Poland)

Abstract

The paper presents the results of a study on the attractiveness to tourists and natives of the cultural qualities of coastal towns on The Pomeranian Way of St. James that are members of the Cittaslow network. Attention to the quality of urban life is inscribed in the development policies of towns applying to join the Cittaslow movement. In order to join the network (apart from the size criterion), towns need to meet a minimum of 50% plus one of the 72 criteria grouped into seven categories. One of the category is Quality of Urban Life Policy, so the towns applying to join Cittaslow commit themselves to actions aimed at improving the quality of urban life. The study on the attractiveness of cultural qualities of towns to tourists and natives was conducted using the author’s BRB method, whose added value is its universality and the possibility to study small towns regardless of their membership in the Cittaslow network. BRB is an acronym that stands for BUILDINGS, RELATIONSHIPS, BALANCE, and comprises three scopes of activities: BUILDINGS (iconic building and important sites where the inhabitants and the tourists are present); RELATIONSHIPS (the visual effects of the relations between the inhabitants and the town) and BALANCE (solutions that implement modern technologies). This method enables identification of places that are important to the inhabitants, where urban life takes place and which are often created with the involvement of the inhabitants. These are often the same spaces as those that attract tourists and perhaps stimulate them the desire to visit the town again (BRB—be right back). The aim of the BRB method is shown the attractiveness of small towns. The study has shown that the characteristic feature of Polish Cittaslow towns is their diversity: the architectural attractiveness of three towns is high both to tourists and natives. On the other hand, the urban attractiveness of the examined towns is an insufficient.

Suggested Citation

  • Alicja K. Zawadzka, 2021. "Architectural and Urban Attractiveness of Small Towns: A Case Study of Polish Coastal Cittaslow Towns on the Pomeranian Way of St. James," Land, MDPI, vol. 10(7), pages 1-25, July.
    • Handle: RePEc:gam:jlands:v:10:y:2021:i:7:p:724-:d:591761
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    References listed on IDEAS

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    1. Eliza Farelnik & Agnieszka Stanowicka & Wioletta Wierzbicka, 2021. "The effects of membership in the Polish National Cittaslow Network," Equilibrium. Quarterly Journal of Economics and Economic Policy, Institute of Economic Research, vol. 16(1), pages 139-167, March.
    2. Agnieszka Jaszczak & Katarina Kristianova & Ewelina Pochodyła & Jan K. Kazak & Krzysztof Młynarczyk, 2021. "Revitalization of Public Spaces in Cittaslow Towns: Recent Urban Redevelopment in Central Europe," Sustainability, MDPI, vol. 13(5), pages 1-24, February.
    3. Mustafa Özgeriş & Faris Karahan, 2021. "Use of geopark resource values for a sustainable tourism: a case study from Turkey (Cittaslow Uzundere)," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 23(3), pages 4270-4284, March.
    4. Agnieszka Jaszczak & Agnieszka Morawiak & Joanna Żukowska, 2020. "Cycling as a Sustainable Transport Alternative in Polish Cittaslow Towns," Sustainability, MDPI, vol. 12(12), pages 1-23, June.
    5. Zbigniew Brodziński & Krystyna Kurowska, 2021. "Cittaslow Idea as a New Proposition to Stimulate Sustainable Local Development," Sustainability, MDPI, vol. 13(9), pages 1-15, April.
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    2. Yuting Chen & Bingyao Jia & Jing Wu & Xuejun Liu & Tianyue Luo, 2022. "Temporal and Spatial Attractiveness Characteristics of Wuhan Urban Riverside from the Perspective of Traveling," Land, MDPI, vol. 11(9), pages 1-21, August.
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    4. Agnieszka Jaszczak & Ewelina Pochodyła & Beata Płoszaj-Witkowska, 2022. "Transformation of Green Areas in Central Squares after Revitalization: Evidence from Cittaslow Towns in Northeast Poland," Land, MDPI, vol. 11(4), pages 1-25, March.

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