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FinTech Adoption of Financial Services Industry: Exploring the Impact of Creative and Innovative Leadership

Author

Listed:
  • Muzamil Ahmad Baba

    (School of Marketing, Institute of Public Enterprise, Hyderabad 500101, India)

  • Zia ul Haq

    (Department of Management Studies, Central University of Kashmir, Ganderbal 191201, India)

  • Mohsina Dawood

    (Department of Management Studies, Central University of Kashmir, Ganderbal 191201, India)

  • Kumar Aashish

    (Department of Entrepreneurship, Jaipuria Institute of Management, Noida Campus, Noida 201309, India)

Abstract

This paper examines the link between creative and innovative leadership and FinTech adoption through the transmission mechanisms of perceived ease of use (PEOU) and perceived usefulness (PU). This study used a questionnaire survey method to collect data from a sample of 721 employees working in the Indian financial services sector. The data were analyzed using structural equation modelling. The study results revealed a significant and positive influence of creative and innovative leadership, PEOU, and PU on FinTech adoption. Moreover, PEOU and PU mediated the link between creative and innovative leadership and FinTech adoption. This study proposes a new vision for managerial procedures to understand the critical aspects regarding FinTech adoption. The study advises that engineering managers should offer simple and user-friendly technology to enhance the adoption rate. Additionally, the results suggest the importance of creative and innovative leadership for competitively exploiting novel technologies. Given India’s digital revolution and huge market potential, the FinTech sector could prove a game-changer, especially in generating employment for the young and technologically qualified population. Tech-driven organizations could use the study findings strategically in this digital era.

Suggested Citation

  • Muzamil Ahmad Baba & Zia ul Haq & Mohsina Dawood & Kumar Aashish, 2023. "FinTech Adoption of Financial Services Industry: Exploring the Impact of Creative and Innovative Leadership," JRFM, MDPI, vol. 16(10), pages 1-19, October.
    • Handle: RePEc:gam:jjrfmx:v:16:y:2023:i:10:p:453-:d:1263962
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    References listed on IDEAS

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    3. Ronald Baganzi & Antonio K. W. Lau, 2017. "Examining Trust and Risk in Mobile Money Acceptance in Uganda," Sustainability, MDPI, vol. 9(12), pages 1-22, December.
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