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Exploring Online Payment System Adoption Factors in the Age of COVID-19—Evidence from the Turkish Banking Industry

Author

Listed:
  • Melih Coskun

    (Graduate School, Yasar University, Izmir 35100, Turkey)

  • Ebru Saygili

    (Faculty of Business, Yasar University, Izmir 35100, Turkey)

  • Mehmet Oguz Karahan

    (Faculty of Business, Yasar University, Izmir 35100, Turkey)

Abstract

Turkey’s e-commerce market is rapidly expanding, and the country is ranked first in the world in monthly mobile purchases. The purpose of this study is to determine the factors that influence the adoption of online payments systems among the customers of a Turkish bank during the COVID-19 pandemic. The research model extends the technology acceptance model (TAM) by further examining the impact of 11 factors on attitude, behavioral intention and actual usage. The results suggest a strong influence of these factors on attitude and behavioral intention. Relative advantage, perceived trust, perceived usefulness, personal innovativeness, perceived integrity, perceived ease of use, health and epidemic effects, income, private sector employment and self-employment all have a positive effect on actual online payment system usage. However, perceived risk and age have a negative impact on the actual online payment system usage.

Suggested Citation

  • Melih Coskun & Ebru Saygili & Mehmet Oguz Karahan, 2022. "Exploring Online Payment System Adoption Factors in the Age of COVID-19—Evidence from the Turkish Banking Industry," IJFS, MDPI, vol. 10(2), pages 1-27, June.
    • Handle: RePEc:gam:jijfss:v:10:y:2022:i:2:p:39-:d:829525
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    References listed on IDEAS

    as
    1. Yun Jiang & Hassan Ahmad & Asad Hassan Butt & Muhammad Nouman Shafique & Sher Muhammad, 2021. "QR Digital Payment System Adoption by Retailers: The Moderating Role of COVID-19 Knowledge," Information Resources Management Journal (IRMJ), IGI Global, vol. 34(3), pages 41-63, July.
    2. Priyanka MEHARIA, 2012. "Assurance on the Reliability of Mobile Payment System and Its Effects on Its’ Use: An Empirical Examination," Journal of Accounting and Management Information Systems, Faculty of Accounting and Management Information Systems, The Bucharest University of Economic Studies, vol. 11(1), pages 97-111, March.
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    Cited by:

    1. Miloš Milosavljević & Milan Okanović & Slavica Cicvarić Kostić & Marija Jovanović & Milenko Radonić, 2023. "COVID-19 and Behavioral Factors of e-Payment Use: Evidence from Serbia," Sustainability, MDPI, vol. 15(4), pages 1-13, February.

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