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The Impact of National Smoking Prevention Campaigns on Tobacco-Related Beliefs, Intentions to Smoke and Smoking Initiation: Results from a Longitudinal Survey of Youth in the United States

Author

Listed:
  • Kevin C. Davis

    (RTI International / 3040 Cornwallis Road, Research Triangle Park, NC 27709, USA)

  • Matthew C. Farrelly

    (RTI International / 3040 Cornwallis Road, Research Triangle Park, NC 27709, USA)

  • Peter Messeri

    (Columbia University / 722 W. 168 Street, New York, NY 10032, USA)

  • Jennifer Duke

    (American Legacy Foundation / 1724 Massachusetts Avenue NW, Washington, DC 20036, USA)

Abstract

The national truth© campaign has exposed U.S. youth to antismoking messages since 2000. Tobacco industry–sponsored campaigns, such as “Think. Don’t Smoke” (TDS), have also aired nationally. We examine the effects of recall of the truth © and TDS campaigns on changes in tobacco-related beliefs, intentions, and smoking initiation in a longitudinal survey of U.S. youth. Recall of truth © was associated with increased agreement with antismoking beliefs, decreased smoking intentions, and lower rates of smoking initiation. Recall of TDS was associated with increased intentions to smoke soon but was not significantly associated with tobacco beliefs or smoking initiation among youth overall.

Suggested Citation

  • Kevin C. Davis & Matthew C. Farrelly & Peter Messeri & Jennifer Duke, 2009. "The Impact of National Smoking Prevention Campaigns on Tobacco-Related Beliefs, Intentions to Smoke and Smoking Initiation: Results from a Longitudinal Survey of Youth in the United States," IJERPH, MDPI, vol. 6(2), pages 1-19, February.
    • Handle: RePEc:gam:jijerp:v:6:y:2009:i:2:p:722-740:d:4029
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    References listed on IDEAS

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    1. Ajzen, Icek, 1991. "The theory of planned behavior," Organizational Behavior and Human Decision Processes, Elsevier, vol. 50(2), pages 179-211, December.
    2. Siegel, M. & Biener, L., 2000. "The impact of an antismoking media campaign on progression to established smoking: Results of a longitudinal youth study," American Journal of Public Health, American Public Health Association, vol. 90(3), pages 380-386.
    3. Landman, A. & Ling, P.M. & Glantz, S.A., 2002. "Tobacco industry youth smoking prevention programs: Protecting the industry and hurting tobacco control," American Journal of Public Health, American Public Health Association, vol. 92(6), pages 917-930.
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    Cited by:

    1. David C. Colston & Yanmei Xie & James F. Thrasher & Sherry Emery & Megan E. Patrick & Andrea R. Titus & Michael R. Elliott & Nancy L. Fleischer, 2021. "Exploring How Exposure to Truth and State-Sponsored Anti-Tobacco Media Campaigns Affect Smoking Disparities among Young Adults Using a National Longitudinal Dataset, 2002–2017," IJERPH, MDPI, vol. 18(15), pages 1-11, July.

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