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The impact of an antismoking media campaign on progression to established smoking: Results of a longitudinal youth study

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  • Siegel, M.
  • Biener, L.

Abstract

Objectives. We examined the impact of a statewide antismoking media campaign on progression to established smoking among Massachusetts adolescents. Methods. We conducted a 4-year longitudinal survey of 592 Massachusetts youths, aged 12 to 15 years at baseline in 1993. We examined the effect of baseline exposure to television, radio, and outdoor antismoking advertisements on progression to established smoking (defined as having smoked 100 or more cigarettes), using multiple logistic regression and controlling for age; sex; race; baseline smoking status; smoking by parents, friends, and siblings; television viewing; and exposure to antismoking messages not related to the media campaign. Results. Among younger adolescents (aged 12 to 13 years at baseline), those reporting baseline exposure to television antismoking advertisements were significantly less likely to progress to established smoking (odds ratio = 0.49, 95% confidence interval = 0.26, 0.93). Exposure to television antismoking, advertisements had no effect on progression to established smoking among older adolescents (aged 14 to 15 years at baseline), and there were no effects of exposure to radio or outdoor advertisements. Conclusions. These results suggest that the television component of the Massachusetts antismoking media campaign may have reduced the rate of progression to established smoking among young adolescents.

Suggested Citation

  • Siegel, M. & Biener, L., 2000. "The impact of an antismoking media campaign on progression to established smoking: Results of a longitudinal youth study," American Journal of Public Health, American Public Health Association, vol. 90(3), pages 380-386.
    • Handle: RePEc:aph:ajpbhl:2000:90:3:380-386_7
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    Cited by:

    1. Eunsoon Lee & Gyu-il Lee, 2021. "Perceived Exposure and Acceptance Model of Appearance-Related Health Campaigns: Roles of Parents’ Healthy-Appearance Talk, Self-Objectification, and Interpersonal Conversations," Sustainability, MDPI, vol. 13(6), pages 1-16, March.
    2. Singh, Prakarsh, 2016. "Learning and Behavioral Spillovers of Nutritional Information," IZA Discussion Papers 10085, Institute of Labor Economics (IZA).
    3. Kevin C. Davis & Matthew C. Farrelly & Peter Messeri & Jennifer Duke, 2009. "The Impact of National Smoking Prevention Campaigns on Tobacco-Related Beliefs, Intentions to Smoke and Smoking Initiation: Results from a Longitudinal Survey of Youth in the United States," IJERPH, MDPI, vol. 6(2), pages 1-19, February.
    4. David C. Colston & Yanmei Xie & James F. Thrasher & Sherry Emery & Megan E. Patrick & Andrea R. Titus & Michael R. Elliott & Nancy L. Fleischer, 2021. "Exploring How Exposure to Truth and State-Sponsored Anti-Tobacco Media Campaigns Affect Smoking Disparities among Young Adults Using a National Longitudinal Dataset, 2002–2017," IJERPH, MDPI, vol. 18(15), pages 1-11, July.
    5. Balasubramanya, Soumya & Pfaff, Alexander & Bennear, Lori & Tarozzi, Alessandro & Ahmed, Kazi Matin & Schoenfeld, Amy & van Geen, Alexander, 2014. "Evolution of households' responses to the groundwater arsenic crisis in Bangladesh: information on environmental health risks can have increasing behavioral impact over time," Environment and Development Economics, Cambridge University Press, vol. 19(5), pages 631-647, October.
    6. Göhlmann, Silja & Schmidt, Christoph M., 2008. "Smoking in Germany: Stylized Facts, Behavioral Models, and Health Policy," Ruhr Economic Papers 64, RWI - Leibniz-Institut für Wirtschaftsforschung, Ruhr-University Bochum, TU Dortmund University, University of Duisburg-Essen.
    7. Michael T. Owyang & E. Katarina Vermann, 2012. "Where there’s a smoking ban, there’s still fire," Review, Federal Reserve Bank of St. Louis, vol. 94(July), pages 265-286.
    8. Shiu, Edward & Hassan, Louise M. & Walsh, Gianfranco, 2009. "Demarketing tobacco through governmental policies - The 4Ps revisited," Journal of Business Research, Elsevier, vol. 62(2), pages 269-278, February.
    9. Dong Jenn Yang, 2018. "Exploring the communication effects of message framing of smoking cessation advertising on smokers’ mental processes," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 15(3), pages 315-332, September.
    10. repec:zbw:rwirep:0064 is not listed on IDEAS
    11. Silja Göhlmann & Christoph M. Schmidt, 2008. "Smoking in Germany: Stylized Facts, Behavioral Models, and Health Policy," Ruhr Economic Papers 0064, Rheinisch-Westfälisches Institut für Wirtschaftsforschung, Ruhr-Universität Bochum, Universität Dortmund, Universität Duisburg-Essen.
    12. Kristensson, Per & Wästlund, Erik & Söderlund, Magnus, 2017. "Influencing consumers to choose environment friendly offerings: Evidence from field experiments," Journal of Business Research, Elsevier, vol. 76(C), pages 89-97.
    13. Hong Liu & Wei Tan, 2009. "The Effect of Anti-Smoking Media Campaign on Smoking Behavior: The California Experience," Annals of Economics and Finance, Society for AEF, vol. 10(1), pages 29-47, May.
    14. Singh, Prakarsh, 2011. "Spillovers in learning and behavior: Evidence from a nutritional information campaign in urban slums," MPRA Paper 33362, University Library of Munich, Germany.

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