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Willingness to Pay for COVID-19 Vaccines in Japan

Author

Listed:
  • Takeshi Yoda

    (Department of Public Health, Kawasaki Medical School, Kurashiki 701-0192, Japan
    Department of Health and Sports Science, Kawasaki University of Medical Welfare, Kurashiki 701-0193, Japan)

  • Nagisa Iwasaki

    (Department of Public Health, Kawasaki Medical School, Kurashiki 701-0192, Japan)

  • Hironobu Katsuyama

    (Department of Public Health, Kawasaki Medical School, Kurashiki 701-0192, Japan)

Abstract

More than 80% of the Japanese population had received the coronavirus disease 2019 (COVID-19) vaccination by the end of April 2023; however, this vaccination rate continues to decline along with the need for booster shots. Further, the vaccines may not permanently be available free of charge. This study conducted a survey to determine the public’s willingness to pay for the COVID-19 vaccine in Japan. Using an internet research panel, the questionnaire collected data on various sociodemographic variables and the respondents’ willingness to pay for COVID-19 vaccines. Descriptive statistics and logistic regression analysis were used to evaluate the respondents’ answers. The results showed that of 1100 respondents, 55.2% would not want to receive the vaccine if it was paid for. A total of 44.8% respondents expressed willingness to pay, with most (170 respondents) willing to pay for 1000–1999 JPY (7.1–14.2 USD). Logistic regression analysis revealed that age, educational status, history of contracting COVID-19, and COVID-19 vaccination frequency were significantly associated with those who were willing to receive the COVID-19 vaccine if it was free ( p < 0.05). These findings provide valuable insights for the Japanese government in determining appropriate pricing strategies to promote COVID-19 vaccination effectively.

Suggested Citation

  • Takeshi Yoda & Nagisa Iwasaki & Hironobu Katsuyama, 2023. "Willingness to Pay for COVID-19 Vaccines in Japan," IJERPH, MDPI, vol. 20(22), pages 1-11, November.
    • Handle: RePEc:gam:jijerp:v:20:y:2023:i:22:p:7044-:d:1277196
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    References listed on IDEAS

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    1. Yulan Lin & Zhijian Hu & Qinjian Zhao & Haridah Alias & Mahmoud Danaee & Li Ping Wong, 2020. "Understanding COVID-19 vaccine demand and hesitancy: A nationwide online survey in China," PLOS Neglected Tropical Diseases, Public Library of Science, vol. 14(12), pages 1-22, December.
    2. Amanda Hudson & William J. Montelpare, 2021. "Predictors of Vaccine Hesitancy: Implications for COVID-19 Public Health Messaging," IJERPH, MDPI, vol. 18(15), pages 1-14, July.
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