IDEAS home Printed from https://ideas.repec.org/a/gam/jijerp/v19y2022i24p16566-d998825.html
   My bibliography  Save this article

Linking Perceived Environmental CSR to Residents’ Environmental Citizenship Behavior in Rural Tourism: The Mediating Role of Resident–Environment Relationship Quality

Author

Listed:
  • Xiaojuan Rao

    (School of Business Administration, Tourism College of Zhejiang, Hangzhou 311231, China)

  • Hongliang Qiu

    (School of Business Administration, Tourism College of Zhejiang, Hangzhou 311231, China
    Zhejiang Academy of Culture & Tourism Development, Hangzhou 311231, China)

  • Alastair M. Morrison

    (School of Management and Marketing, Greenwich Business School, University of Greenwich, Old Royal Naval College, Park Row, London SE10 9LS, UK)

  • Wei Wei

    (Department of Hospitality Services, Rosen College of Hospitality Management, University of Central Florida, Orlando, FL 32819, USA)

Abstract

Residents’ environmental citizenship behavior is essential to the environmental protection and sustainable development of rural destinations. However, previous research with regards to environmental citizenship behavior has focused on an employee perspective, rather than a resident one. Through the theoretical lens of the Stimulus-Organism-Response (SOR) model, our research examined how perceived environmental CSR (ECSR) contributes to residents’ environmental citizenship behavior, with resident-environment relationship quality acting as the organism. Data collected from a Chinese rural destination were analyzed with a structural equation modeling approach. Results indicate that: (1) perceived ECSR directly and positively influences residents’ environmental citizenship behavior; (2) relationship quality variables (i.e., environmental identification and environmental commitment) directly and positively affect residents’ environmental citizenship behavior; (3) environmental identification directly and positively affects environmental commitment; (4) relationship quality variables positively mediate the effect of perceived ECSR on residents’ environmental citizenship behavior. The current research complements existing tourism literature on environmental citizenship behavior with a focus on perceived ECSR and relationship quality from the aspect of residents in rural destinations. The findings also provide some practical implications that potentially facilitate the adoption of environmental citizenship behavior among residents for sustainable destination management.

Suggested Citation

  • Xiaojuan Rao & Hongliang Qiu & Alastair M. Morrison & Wei Wei, 2022. "Linking Perceived Environmental CSR to Residents’ Environmental Citizenship Behavior in Rural Tourism: The Mediating Role of Resident–Environment Relationship Quality," IJERPH, MDPI, vol. 19(24), pages 1-19, December.
    • Handle: RePEc:gam:jijerp:v:19:y:2022:i:24:p:16566-:d:998825
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/1660-4601/19/24/16566/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/1660-4601/19/24/16566/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Noushi Rahman & Corinne Post, 2012. "Measurement Issues in Environmental Corporate Social Responsibility (ECSR): Toward a Transparent, Reliable, and Construct Valid Instrument," Journal of Business Ethics, Springer, vol. 105(3), pages 307-319, February.
    2. Nicolas Raineri & Pascal Paillé, 2016. "Linking Corporate Policy and Supervisory Support with Environmental Citizenship Behaviors: The Role of Employee Environmental Beliefs and Commitment," Journal of Business Ethics, Springer, vol. 137(1), pages 129-148, August.
    3. Dawou Joung & Bohwi Lee & Jeongdo Lee & Changjun Lee & Seungmo Koo & Changwon Park & Sebin Kim & Takahide Kagawa & Bum-Jin Park, 2020. "Measures to Promote Rural Healthcare Tourism with a Scientific Evidence-Based Approach," IJERPH, MDPI, vol. 17(9), pages 1-13, May.
    4. Jian Cao & Hongliang Qiu & Alastair M. Morrison & Wei Wei, 2022. "The Role of Social Capital in Predicting Tourists’ Waste Sorting Intentions in Rural Destinations: Extending the Theory of Planned Behavior," IJERPH, MDPI, vol. 19(19), pages 1-20, October.
    5. Ana Patrícia Duarte & Carla Mouro, 2022. "Environmental Corporate Social Responsibility and Workplace Pro-Environmental Behaviors: Person-Organization Fit and Organizational Identification’s Sequential Mediation," IJERPH, MDPI, vol. 19(16), pages 1-14, August.
    6. Nicolas Raineri & Pascal Paillé, 2016. "Linking Corporate Policy and Supervisory Support with Environmental Citizenship Behaviors: The Role of Employee Environmental Beliefs and Commitment," Post-Print hal-03795971, HAL.
    7. Hae-Ryong Kim & Moonkyu Lee & Hyoung-Tark Lee & Na-Min Kim, 2010. "Corporate Social Responsibility and Employee–Company Identification," Journal of Business Ethics, Springer, vol. 95(4), pages 557-569, September.
    8. De Cannière, Marie Hélène & De Pelsmacker, Patrick & Geuens, Maggie, 2009. "Relationship Quality and the Theory of Planned Behavior models of behavioral intentions and purchase behavior," Journal of Business Research, Elsevier, vol. 62(1), pages 82-92, January.
    9. Xiaoli Zhou & Chengcai Tang & Xingyang Lv & Bo Xing, 2020. "Visitor Engagement, Relationship Quality, and Environmentally Responsible Behavior," IJERPH, MDPI, vol. 17(4), pages 1-17, February.
    10. Xiaojuan Rao & Hongliang Qiu & Alastair M. Morrison & Wei Wei & Xihua Zhang, 2022. "Predicting Private and Public Pro-Environmental Behaviors in Rural Tourism Contexts Using SEM and fsQCA: The Role of Destination Image and Relationship Quality," Land, MDPI, vol. 11(3), pages 1-30, March.
    11. Eroglu, Sevgin A. & Machleit, Karen A. & Davis, Lenita M., 2001. "Atmospheric qualities of online retailing: A conceptual model and implications," Journal of Business Research, Elsevier, vol. 54(2), pages 177-184, November.
    12. Lee, Seunghyun & Ha, Sejin & Widdows, Richard, 2011. "Consumer responses to high-technology products: Product attributes, cognition, and emotions," Journal of Business Research, Elsevier, vol. 64(11), pages 1195-1200.
    13. Thowayeb H. Hassan & Amany E. Salem & Mostafa A. Abdelmoaty, 2022. "Impact of Rural Tourism Development on Residents’ Satisfaction with the Local Environment, Socio-Economy and Quality of Life in Al-Ahsa Region, Saudi Arabia," IJERPH, MDPI, vol. 19(7), pages 1-14, April.
    14. Duygu Turker, 2009. "How Corporate Social Responsibility Influences Organizational Commitment," Journal of Business Ethics, Springer, vol. 89(2), pages 189-204, October.
    15. Li, Yaoqi & Zhang, Chun & Laroche, Michel, 2019. "Is beauty a premium? A study of the physical attractiveness effect in service encounters," Journal of Retailing and Consumer Services, Elsevier, vol. 50(C), pages 215-225.
    16. Xiaojuan Rao & Hongliang Qiu & Alastair M. Morrison & Wei Wei, 2022. "Extending the Theory of Planned Behavior with the Self-Congruity Theory to Predict Tourists’ Pro-Environmental Behavioral Intentions: A Two-Case Study of Heritage Tourism," Land, MDPI, vol. 11(11), pages 1-19, November.
    17. Su, Lujun & Hsu, Maxwell K. & Boostrom, Robert E., 2020. "From recreation to responsibility: Increasing environmentally responsible behavior in tourism," Journal of Business Research, Elsevier, vol. 109(C), pages 557-573.
    18. Wei Zheng & Hongliang Qiu & Alastair M. Morrison & Wei Wei & Xihua Zhang, 2022. "Rural and Urban Land Tourism and Destination Image: A Dual-Case Study Approach Examining Energy-Saving Behavior and Loyalty," Land, MDPI, vol. 11(2), pages 1-16, January.
    19. Nicolas Raineri & Pascal Paillé, 2016. "Erratum to: Linking Corporate Policy and Supervisory Support with Environmental Citizenship Behaviors: The Role of Employee Environmental Beliefs and Commitment," Journal of Business Ethics, Springer, vol. 137(1), pages 211-211, August.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Derya Ozilhan Ozbey & Gul Coskun Degirmen & Yigit Guven & Ebru Gozen & Cem Taner Hicyakmazer & Dilek Yalız Solmaz & Arif Aytekin, 2024. "How Does Environmental Education Moderate Local People’s Commitment to the Environment and Intention to Support Tourism Development?," Sustainability, MDPI, vol. 16(13), pages 1-22, July.
    2. Wei Zheng & Hongliang Qiu & Alastair M. Morrison, 2023. "Applying a Combination of SEM and fsQCA to Predict Tourist Resource-Saving Behavioral Intentions in Rural Tourism: An Extension of the Theory of Planned Behavior," IJERPH, MDPI, vol. 20(2), pages 1-23, January.
    3. Jian Cao & Hongliang Qiu & Alastair M. Morrison, 2023. "Self-Identity Matters: An Extended Theory of Planned Behavior to Decode Tourists’ Waste Sorting Intentions," IJERPH, MDPI, vol. 20(6), pages 1-19, March.
    4. Dr. Rana Muhammad Shahid Yaqub & Syed Farhan Gillani & Wajid Hussain & Sajjad Ahmad, 2023. "Impact of Environmental Corporate Social Responsibility on Pro-Environmental Behavior in Hospitality Industry: Mediating Role of Green Mindfulness," Journal of Policy Research (JPR), Research Foundation for Humanity (RFH), vol. 9(3), pages 25-35, September.
    5. Jian Cao & Hongliang Qiu & Alastair M. Morrison & Yingzhi Guo, 2024. "The Effect of Pro-Environmental Destination Image on Resident Environmental Citizenship Behavior: The Mediating Roles of Satisfaction and Pride," Land, MDPI, vol. 13(7), pages 1-19, July.
    6. Ittefaq, Huma & Akhtar, Naeem & Siddiqi, Umar Iqbal & Islam, Tahir & Kuzior, Aleksandra, 2024. "The betrayal puzzle: Unraveling the connection between inauthenticity, corporate wrongdoing and brand betrayal with avoidance and reparation," Journal of Retailing and Consumer Services, Elsevier, vol. 76(C).

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Wei Zheng & Hongliang Qiu & Alastair M. Morrison, 2023. "Applying a Combination of SEM and fsQCA to Predict Tourist Resource-Saving Behavioral Intentions in Rural Tourism: An Extension of the Theory of Planned Behavior," IJERPH, MDPI, vol. 20(2), pages 1-23, January.
    2. Xiaojuan Rao & Hongliang Qiu & Alastair M. Morrison & Wei Wei, 2022. "Extending the Theory of Planned Behavior with the Self-Congruity Theory to Predict Tourists’ Pro-Environmental Behavioral Intentions: A Two-Case Study of Heritage Tourism," Land, MDPI, vol. 11(11), pages 1-19, November.
    3. Jiali Chen & Aiqing Zhang, 2023. "Exploring How and When Environmental Corporate Social Responsibility Impacts Employees’ Green Innovative Work Behavior: The Mediating Role of Creative Self-Efficacy and Environmental Commitment," Sustainability, MDPI, vol. 16(1), pages 1-20, December.
    4. Jian Cao & Hongliang Qiu & Alastair M. Morrison, 2023. "Self-Identity Matters: An Extended Theory of Planned Behavior to Decode Tourists’ Waste Sorting Intentions," IJERPH, MDPI, vol. 20(6), pages 1-19, March.
    5. Ana Patrícia Duarte & Carla Mouro, 2022. "Environmental Corporate Social Responsibility and Workplace Pro-Environmental Behaviors: Person-Organization Fit and Organizational Identification’s Sequential Mediation," IJERPH, MDPI, vol. 19(16), pages 1-14, August.
    6. Nematollah Shiri & Vahid Jafari‐Sadeghi, 2023. "Corporate social responsibility and green behaviour: Towards sustainable food‐business development," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 30(2), pages 605-620, March.
    7. Mansoora Ahmed & Sun Zehou & Syed Ali Raza & Muhammad Asif Qureshi & Sara Qamar Yousufi, 2020. "Impact of CSR and environmental triggers on employee green behavior: The mediating effect of employee well‐being," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(5), pages 2225-2239, September.
    8. Sania Khan & Wadi B. Alonazi & Azam Malik & Noor Raihani Zainol, 2023. "Does Corporate Social Responsibility Moderate the Nexus of Organizational Culture and Job Satisfaction?," Sustainability, MDPI, vol. 15(11), pages 1-17, May.
    9. Huseyin Keles & Ozgur Yayla & Abdullah Tarinc & Ali Keles, 2023. "The Effect of Environmental Management Practices and Knowledge in Strengthening Responsible Behavior: The Moderator Role of Environmental Commitment," Sustainability, MDPI, vol. 15(2), pages 1-18, January.
    10. Farooq Ahmad & Md Billal Hossain & Khurram Mustafa & Faisal Ejaz & Kausar Fiaz Khawaja & Anna Dunay, 2023. "Green HRM Practices and Knowledge Sharing Improve Environmental Performance by Raising Employee Commitment to the Environment," Sustainability, MDPI, vol. 15(6), pages 1-19, March.
    11. Nuraddeen Abubakar Nuhu & Kevin Baird & Sophia Su, 2023. "The impact of interactive and diagnostic levers of eco‐control on eco‐innovation: The mediating role of employee environmental citizenship behaviour," Accounting and Finance, Accounting and Finance Association of Australia and New Zealand, vol. 63(2), pages 2245-2271, June.
    12. Hans Jaich, 2022. "Linking environmental management and employees' organizational identification: The mediating role of environmental attitude," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 29(2), pages 305-315, March.
    13. Felix Ostertag, 2023. "Integrating OCBE Literature and Norm Activation Theory: A Moderated Mediation on Proenvironmental Behavior of Employees," Sustainability, MDPI, vol. 15(9), pages 1-27, May.
    14. Jian Cao & Hongliang Qiu & Alastair M. Morrison & Wei Wei, 2022. "The Role of Social Capital in Predicting Tourists’ Waste Sorting Intentions in Rural Destinations: Extending the Theory of Planned Behavior," IJERPH, MDPI, vol. 19(19), pages 1-20, October.
    15. Syed Haider Ali Shah & Basheer M. Al-Ghazali & Sabeen Bhatti & Nida Aman & Mochammed Fahlevi & Mohammed Aljuaid & Fakhrul Hasan, 2023. "The Impact of Perceived CSR on Employees’ Pro-Environmental Behaviors: The Mediating Effects of Environmental Consciousness and Environmental Commitment," Sustainability, MDPI, vol. 15(5), pages 1-25, February.
    16. Yiying Qu & Zhenting Xu & Hong Sun & Qingsheng Li, 2022. "The Effect of Self-Sacrificial Leadership on Employees’ Organisational Citizenship Behaviour for the Environment: A Moderated Mediation Model," IJERPH, MDPI, vol. 19(12), pages 1-15, June.
    17. Jian Cao & Hongliang Qiu & Alastair M. Morrison & Yingzhi Guo, 2024. "The Effect of Pro-Environmental Destination Image on Resident Environmental Citizenship Behavior: The Mediating Roles of Satisfaction and Pride," Land, MDPI, vol. 13(7), pages 1-19, July.
    18. Tsung-Lin Wu & Hsiang-Te Liu, 2023. "Causal Model Analysis of the Effects of Civil Servants’ Perceived Formalism, Green Conscientiousness, and Moral Reflectiveness on Green Behavior," Sustainability, MDPI, vol. 15(7), pages 1-18, March.
    19. Palmié, Maximilian & Rüegger, Stephanie & Holzer, Matthias & Oghazi, Pejvak, 2023. "The “golden” voice of “green” employees: The effect of private environmental orientation on suggestions for improvement in firms’ economic value creation," Journal of Business Research, Elsevier, vol. 156(C).
    20. Fatih Uslu & Ali Keles & Arif Aytekin & Ozgur Yayla & Huseyin Keles & Gozde Seval Ergun & Abdullah Tarinc, 2023. "Effect of Green Human Resource Management on Green Psychological Climate and Environmental Green Behavior of Hotel Employees: The Moderator Roles of Environmental Sensitivity and Altruism," Sustainability, MDPI, vol. 15(7), pages 1-22, March.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jijerp:v:19:y:2022:i:24:p:16566-:d:998825. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.