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Application of Metaverse Service to Healthcare Industry: A Strategic Perspective

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  • Chang Won Lee

    (Healthcare MBA Track and School of Business, Hanyang University, Seoul 04763, Korea)

Abstract

This study is to explore a state of the art in metaverse service that is an emerging issue in applying it to the healthcare industry. The purpose of this study is to provide applicable strategic scenarios for effective metaverse service planning and implementation in healthcare settings. This study is focused on metaverse service as a business model. Thus, related literatures of metaverse service are reviewed in various aspects in healthcare industry. An exploratory approach is used to analyze current qualitative data characterizing healthcare metaverse service business positions and derive applicable strategies from business trends of current metaverse services. Several cases are examined based on the data obtained from various sources of healthcare and other related industries. This study synthesizes finding results and suggests applicable strategies of metaverse service in the healthcare industry. This study will facilitate strategic decision-making and policy-making processes to pursue a business opportunity development through an application of a metaverse service in healthcare and similar settings.

Suggested Citation

  • Chang Won Lee, 2022. "Application of Metaverse Service to Healthcare Industry: A Strategic Perspective," IJERPH, MDPI, vol. 19(20), pages 1-14, October.
    • Handle: RePEc:gam:jijerp:v:19:y:2022:i:20:p:13038-:d:938877
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    References listed on IDEAS

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    1. Kai Klinker & Manuel Wiesche & Helmut Krcmar, 2020. "Digital Transformation in Health Care: Augmented Reality for Hands-Free Service Innovation," Information Systems Frontiers, Springer, vol. 22(6), pages 1419-1431, December.
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    Cited by:

    1. Jafar, Rana Muhammad Sohail & Ahmad, Wasim & Sun, Yanming, 2023. "Unfolding the impacts of metaverse aspects on telepresence, product knowledge, and purchase intentions in the metaverse stores," Technology in Society, Elsevier, vol. 74(C).
    2. Ștefan Vlăduțescu & Georgiana Camelia Stănescu, 2023. "Environmental Sustainability of Metaverse: Perspectives from Romanian Developers," Sustainability, MDPI, vol. 15(15), pages 1-20, July.

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