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Association between E-Cigarette Advertising Exposure and Use of E-Cigarettes among a Cohort of U.S. Youth and Young Adults

Author

Listed:
  • Vuong V. Do

    (Department of Population Health Sciences, School of Public Health, Georgia State University, Atlanta, GA 30303, USA
    These authors contributed equally to this work.)

  • Amy L. Nyman

    (Tobacco Center of Regulatory Science, School of Public Health, Georgia State University, Atlanta, GA 30303, USA
    These authors contributed equally to this work.)

  • Yoonsang Kim

    (NORC at University of Chicago, Chicago, IL 60637, USA)

  • Sherry L. Emery

    (NORC at University of Chicago, Chicago, IL 60637, USA)

  • Scott R. Weaver

    (Department of Population Health Sciences, School of Public Health, Georgia State University, Atlanta, GA 30303, USA
    Tobacco Center of Regulatory Science, School of Public Health, Georgia State University, Atlanta, GA 30303, USA)

  • Jidong Huang

    (Tobacco Center of Regulatory Science, School of Public Health, Georgia State University, Atlanta, GA 30303, USA
    Department of Health Policy & Behavioral Sciences, School of Public Health, Georgia State University, Atlanta, GA 30303, USA)

Abstract

Youth and young adult (YYA) use of e-cigarettes increased rapidly between 2010 and 2019 in the United States, during which exposure to e-cigarette advertising was also increased. We aimed to examine whether exposure to e-cigarette advertising among YYAs may lead to subsequent e-cigarette use. A cohort of 3886 YYAs ages 13–24 was recruited from two survey panels in 2018 and followed up until 2019. Survey data were collected online and by telephone. The primary outcome was past 30-day use of e-cigarettes at the follow-up survey. Among 2304 YYAs who retained at the follow-up survey and were not past 30-day e-cigarette users at baseline, both youth and young adults exposed to e-cigarette advertising at baseline had elevated odds of past 30-day e-cigarette use at follow-up (Youth adjusted odds ratio (aOR): 2.77, 95% CI: 1.23, 6.24; Young adults aOR: 2.34, 95% CI: 1.08, 5.11) compared with those not reporting baseline advertising exposure. The majority of YYAs reported exposure to e-cigarette advertising at baseline (Youth: 63.7%, 95% CI: 59.8, 67.4; Young adults: 58.3%, 95% CI: 53.6, 62.8). Our findings suggest that exposure to e-cigarette advertising was associated with an increase in subsequent past 30-day use of e-cigarettes among YYAs. Restricting advertising targeted at YYAs may reduce the likelihood of e-cigarette use among YYAs.

Suggested Citation

  • Vuong V. Do & Amy L. Nyman & Yoonsang Kim & Sherry L. Emery & Scott R. Weaver & Jidong Huang, 2022. "Association between E-Cigarette Advertising Exposure and Use of E-Cigarettes among a Cohort of U.S. Youth and Young Adults," IJERPH, MDPI, vol. 19(19), pages 1-13, October.
    • Handle: RePEc:gam:jijerp:v:19:y:2022:i:19:p:12640-:d:932537
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    References listed on IDEAS

    as
    1. Kimberly G. Wagoner & David M. Reboussin & Jessica L. King & Elizabeth Orlan & Jennifer Cornacchione Ross & Erin L. Sutfin, 2019. "Who Is Exposed to E-Cigarette Advertising and Where? Differences between Adolescents, Young Adults and Older Adults," IJERPH, MDPI, vol. 16(14), pages 1-11, July.
    2. David T. Levy & Zhe Yuan & Yameng Li, 2017. "The Prevalence and Characteristics of E-Cigarette Users in the U.S," IJERPH, MDPI, vol. 14(10), pages 1-17, October.
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