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The Impact of Three Communication Channels on the Dissemination of a Serious Game Designed to Enhance COVID-19 Prevention

Author

Listed:
  • Mélanie Suppan

    (Division of Anesthesiology, Department of Anesthesiology, Clinical Pharmacology, Intensive Care and Emergency Medicine, University of Geneva Hospitals and Faculty of Medicine, 1211 Geneva, Switzerland)

  • Loric Stuby

    (Genève TEAM Ambulances, 1201 Geneva, Switzerland)

  • Christophe Alain Fehlmann

    (Division of Emergency Medicine, Department of Anesthesiology, Clinical Pharmacology, Intensive Care and Emergency Medicine, University of Geneva Hospitals and Faculty of Medicine, 1211 Geneva, Switzerland)

  • Mohamed Abbas

    (Infection Control Programme and WHO Collaborating Centre on Patient Safety, University of Geneva Hospitals and Faculty of Medicine, 1211 Geneva, Switzerland
    MRC Centre for Global Infectious Disease Analysis, Imperial College London, London SW7 2BX, UK)

  • Sophia Achab

    (Specialized Facility in Behavioral Addictions ReConnecte HUG, 1211 Geneva, Switzerland
    Sociological and Clinical Research Unit SWI-54, WHO Collaborating Center in Training and Research in Mental Health, UniGe, 1211 Geneva, Switzerland)

  • Stephan Harbarth

    (Infection Control Programme and WHO Collaborating Centre on Patient Safety, University of Geneva Hospitals and Faculty of Medicine, 1211 Geneva, Switzerland)

  • Laurent Suppan

    (Division of Emergency Medicine, Department of Anesthesiology, Clinical Pharmacology, Intensive Care and Emergency Medicine, University of Geneva Hospitals and Faculty of Medicine, 1211 Geneva, Switzerland)

Abstract

Infection prevention interventions can only be effective if they are both well known and easily accessible. A randomized controlled trial showed that a serious game, “Escape COVID-19”, was significantly more effective at improving the intention of adopting adequate infection prevention behavior than regular guidelines among long-term care facility employees. However, less than a fifth of all potential participants were finally recruited in this study. To determine whether a specific communication intervention was more effective than another, we carried out a retrospective analysis of account creation data over a six-month period. During the first period (53 days), information about the serious game was disseminated by a part-time worker. The second period (15 days) corresponded to a press release, while the third period (15 days) reflected an official communication from the Swiss Federal Office of Public Health. A total of 3995 accounts were created during the study period. Most accounts were created by health care workers (2699/3995, 67.6%). Median daily account creation was highest during the press release period (25; Q1:Q3 9:172) and lowest during the official communication period (6; Q1:Q3 4:20). The association between communication intervention and account creation was statistically significant both when considering the overall population ( p = 0.013) and when only analyzing health care workers ( p = 0.036).

Suggested Citation

  • Mélanie Suppan & Loric Stuby & Christophe Alain Fehlmann & Mohamed Abbas & Sophia Achab & Stephan Harbarth & Laurent Suppan, 2022. "The Impact of Three Communication Channels on the Dissemination of a Serious Game Designed to Enhance COVID-19 Prevention," IJERPH, MDPI, vol. 19(16), pages 1-8, August.
    • Handle: RePEc:gam:jijerp:v:19:y:2022:i:16:p:10143-:d:889539
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    References listed on IDEAS

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    1. Rongyang Ma & Zhaohua Deng & Manli Wu, 2020. "Effects of Health Information Dissemination on User Follows and Likes during COVID-19 Outbreak in China: Data and Content Analysis," IJERPH, MDPI, vol. 17(14), pages 1-21, July.
    2. Rovetta, Alessandro, 2021. "The Impact of COVID-19 on Conspiracy Attitudes and Risk Perception in Italy: an Infodemiological Survey through Google Trends," SocArXiv 83f9g, Center for Open Science.
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