IDEAS home Printed from https://ideas.repec.org/a/gam/jijerp/v19y2022i16p10110-d889231.html
   My bibliography  Save this article

Swap Up Your Meal: A Mass Media Nutrition Education Campaign for Oklahoma Teens

Author

Listed:
  • Dana E. Wagner

    (Rescue Agency, PBC, 2437 Morena Blvd, San Diego, CA 92110, USA)

  • Gabrielle Seneres

    (Rescue Agency, PBC, 2437 Morena Blvd, San Diego, CA 92110, USA)

  • Elisabeth Jones

    (Rescue Agency, PBC, 2437 Morena Blvd, San Diego, CA 92110, USA)

  • Kelli A. Brodersen

    (Oklahoma Tobacco Settlement Endowment Trust, 2800 N. Lincoln, Ste 202, Oklahoma City, OK 73105, USA)

  • Sjonna Whitsitt-Paulson

    (Oklahoma Tobacco Settlement Endowment Trust, 2800 N. Lincoln, Ste 202, Oklahoma City, OK 73105, USA)

Abstract

To address a statewide need for obesity prevention, the Oklahoma Tobacco Settlement Endowment Trust launched Swap Up in 2021, a mass media nutrition education effort for teens, ages 13–18. Swap Up utilizes the SAVI messaging approach, an audience-centric message development framework that recognizes barriers to healthy living and offers realistic solutions. Five months into the campaign, an online survey was conducted ( n = 200) to assess short-term program goals related to campaign delivery, engagement, and relevance. A secondary, long-term goal related to documenting and understanding self-reported changes in past month nutrition-related behaviors was also explored. A majority of participants (72%) reported aided awareness of the campaign brand logo/advertisements, and awareness (83%) of at least one main message. Nearly half (44%) of the participants reported at least one engagement with digital media. Main message recognition, perceived relevance, and self-reported nutritional behaviors were consistently highest among those reporting both campaign awareness and digital engagement. Ultimately, Swap Up reached and delivered nutrition education messages to Oklahoma teens within the first year of launch, as intended, and was associated with self-reported changes in recent behavior. This study provides evidence that SAVI offers a promising approach for nutrition education, and underscores why digital and social media engagement strategies are critical for mass media teen behavior change campaigns. Campaign implementation and evaluation are ongoing.

Suggested Citation

  • Dana E. Wagner & Gabrielle Seneres & Elisabeth Jones & Kelli A. Brodersen & Sjonna Whitsitt-Paulson, 2022. "Swap Up Your Meal: A Mass Media Nutrition Education Campaign for Oklahoma Teens," IJERPH, MDPI, vol. 19(16), pages 1-16, August.
    • Handle: RePEc:gam:jijerp:v:19:y:2022:i:16:p:10110-:d:889231
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/1660-4601/19/16/10110/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/1660-4601/19/16/10110/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Alexa R. Romberg & Morgane Bennett & Shreya Tulsiani & Bethany Simard & Jennifer M. Kreslake & Dionisios Favatas & Donna M. Vallone & Elizabeth C. Hair, 2020. "Validating Self-Reported Ad Recall as a Measure of Exposure to Digital Advertising: An Exploratory Analysis Using Ad Tracking Methodology," IJERPH, MDPI, vol. 17(7), pages 1-12, March.
    2. William Douglas Evans & Lorien C. Abroms & David Broniatowski & Melissa A. Napolitano & Jeanie Arnold & Megumi Ichimiya & Sohail Agha, 2022. "Digital Media for Behavior Change: Review of an Emerging Field of Study," IJERPH, MDPI, vol. 19(15), pages 1-14, July.
    3. Hollar, D. & Messiah, S.E. & Lopez-Mitnik, G. & Hollar, T.L. & Almon, M. & Agatston, A.S., 2010. "Effect of a two-year obesity prevention intervention on percentile changes in body mass index and academic performance in low-income elementary school children," American Journal of Public Health, American Public Health Association, vol. 100(4), pages 646-653.
    4. Kelly, B. & King, L. & Chapman, K. & Boyland, E. & Bauman, A.E. & Baur, L.A., 2015. "A hierarchy of unhealthy food promotion effects: Identifying methodological approaches and knowledge gaps," American Journal of Public Health, American Public Health Association, vol. 105(4), pages 86-95.
    5. Huhman, M.E. & Potter, L.D. & Nolin, M.J. & Piesse, A. & Judkins, D.R. & Banspach, S.W. & Wong, F.L., 2010. "The influence of the VERB campaign on children's physical activity in 2002 to 2006," American Journal of Public Health, American Public Health Association, vol. 100(4), pages 638-645.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Victoria Larocca & Kelly P. Arbour-Nicitopoulos & Jennifer R. Tomasone & Amy E. Latimer-Cheung & Rebecca L. Bassett-Gunter, 2021. "Developing and Disseminating Physical Activity Messages Targeting Parents: A Systematic Scoping Review," IJERPH, MDPI, vol. 18(13), pages 1-19, July.
    2. Potvin Kent, Monique & Mulligan, Christine & Pauzé, Elise & Pinto, Adena & Remedios, Lauren, 2024. "The food and beverage marketing monitoring framework for Canada: Development, implementation, and gaps," Food Policy, Elsevier, vol. 122(C).
    3. Li-Na Chou & Min-Li Chen, 2017. "Influencing Factors of the Body Mass Index of Elementary Students in Southern Taiwan," IJERPH, MDPI, vol. 14(3), pages 1-11, February.
    4. Alexa R. Romberg & Shreya Tulsiani & Jennifer M. Kreslake & Erin J. Miller Lo & Bethany Simard & Amy Rask & Shruthi V. Arismendez & Donna M. Vallone & Elizabeth C. Hair, 2020. "Effects of Multiple Exposures and Ad-Skipping Behavior on Recall of Health Messages on YouTube TM," IJERPH, MDPI, vol. 17(22), pages 1-8, November.
    5. Elise Pauzé & Odera Ekeh & Monique Potvin Kent, 2020. "The Extent and Nature of Food and Beverage Company Sponsorship of Children’s Sports Clubs in Canada: A Pilot Study," IJERPH, MDPI, vol. 17(9), pages 1-11, April.
    6. Mimi Tatlow-Golden & Daniel Parker, 2020. "The Devil Is in the Detail: Challenging the UK Government’s 2019 Impact Assessment of the Extent of Online Marketing of Unhealthy Foods to Children," IJERPH, MDPI, vol. 17(19), pages 1-20, October.
    7. Yunting Zhang & Xiaochen Ma & Jin Zhao & Hong Shen & Fan Jiang, 2019. "The Effect of Strengthened Physical Education on Academic Achievements in High School Students: A Quasi-Experiment in China," IJERPH, MDPI, vol. 16(23), pages 1-11, November.
    8. Rodrigo Antunes Lima & Fernanda Cunha Soares & Jorge Bezerra & Mauro Virgílio Gomes de Barros, 2020. "Effects of a Physical Education Intervention on Academic Performance: A Cluster Randomised Controlled Trial," IJERPH, MDPI, vol. 17(12), pages 1-10, June.
    9. Karras, Elizabeth & Stokes, Cara M. & Warfield, Sara C. & Barth, Shannon K. & Bossarte, Robert M., 2019. "A randomized controlled trial of public messaging to promote safe firearm storage among U.S. military veterans," Social Science & Medicine, Elsevier, vol. 241(C).
    10. I. D. Brouwer & M. J. Liere & A. Brauw & P. Dominguez-Salas & A. Herforth & G. Kennedy & C. Lachat & E. B. Omosa & E. F. Talsma & S. Vandevijvere & J. Fanzo & M. Ruel, 2021. "Reverse thinking: taking a healthy diet perspective towards food systems transformations," Food Security: The Science, Sociology and Economics of Food Production and Access to Food, Springer;The International Society for Plant Pathology, vol. 13(6), pages 1497-1523, December.
    11. Gráinne Murphy & Ciara Corcoran & Mimi Tatlow-Golden & Emma Boyland & Brendan Rooney, 2020. "See, Like, Share, Remember: Adolescents’ Responses to Unhealthy-, Healthy- and Non-Food Advertising in Social Media," IJERPH, MDPI, vol. 17(7), pages 1-25, March.
    12. Maricela Valdez & Rosalinda Hernandez & Alejandro Garcia, 2021. "The Relationship between Cardiovascular Fitness and Body Mass Index to Student Achievement in 5th Grade Hispanic Children of the Lower Rio Grande Valley of South Texas," Noble International Journal of Social Sciences Research, Noble Academic Publsiher, vol. 6(4), pages 30-39, June.
    13. Price, Joshua, 2012. "De-Fizzing Schools: The Effect on Student Behavior of Having Vending Machines in Schools," Agricultural and Resource Economics Review, Northeastern Agricultural and Resource Economics Association, vol. 41(1), pages 1-8, April.
    14. Martina Vecchi & Linlin Fan & Sarah Myruski & Wei Yang & Kathleen L. Keller & Rodolfo M. Nayga, 2024. "Online food advertisements and the role of emotions in adolescents’ food choices," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 72(1), pages 45-76, March.
    15. James Nobles & Clare Thomas & Zoe Banks Gross & Malcolm Hamilton & Zoe Trinder-Widdess & Christopher Speed & Andy Gibson & Rosie Davies & Michelle Farr & Russell Jago & Charlie Foster & Sabi Redwood, 2020. "“Let’s Talk about Physical Activity”: Understanding the Preferences of Under-Served Communities when Messaging Physical Activity Guidelines to the Public," IJERPH, MDPI, vol. 17(8), pages 1-17, April.
    16. Falonn Contreras-Osorio & Iris Paola Guzmán-Guzmán & Enrique Cerda-Vega & Luis Chirosa-Ríos & Rodrigo Ramírez-Campillo & Christian Campos-Jara, 2022. "Anthropometric Parameters, Physical Activity, Physical Fitness, and Executive Functions among Primary School Children," IJERPH, MDPI, vol. 19(5), pages 1-16, March.
    17. Alejandro López & Maria Fernanda Escobar & Alejandra Urbano & Juliana Alarcón & Laura Libreros-Peña & Diana Marcela Martinez-Ruiz & Luz Ángela Casas, 2022. "Experience with Obese Patients Followed via Telemedicine in a Latin American Tertiary Care Medical Center," IJERPH, MDPI, vol. 19(19), pages 1-12, September.
    18. Dilka Rashmi Peiris & Millawage Supun Dilara Wijesinghe & Balangoda Muhamdiramlage Indika Gunawardana & Weerasinghe Mudiyanselage Prasad Chathuranga Weerasinghe & Rajapaksha Mudiyanselage Nayani Umesh, 2023. "Mobile Phone-Based Nutrition Education Targeting Pregnant and Nursing Mothers in Sri Lanka," IJERPH, MDPI, vol. 20(3), pages 1-18, January.
    19. Vecchi, Martina & Fan, Linlin & Keller, Kathleen & Myruski, Sarah & Nayga, Rudolfo M. Jr. & Yang, Wei, 2022. "Understanding the Impact of Online Food Advertisements and Emotions on Adolescents’ Food Choices," 2022 Annual Meeting, July 31-August 2, Anaheim, California 322151, Agricultural and Applied Economics Association.
    20. Qaiser Suleman & Termit Kaur Ranjit Singh & Zeeshan ., 2014. "Effect of over-scheduled involvement in co-curricular activities on the academic achievement of secondary school students," International Journal of Learning and Development, Macrothink Institute, vol. 4(3), pages 62-72, September.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jijerp:v:19:y:2022:i:16:p:10110-:d:889231. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.