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Health-Related Content of TV and Radio Advertising of Dietary Supplements—Analysis of Legal Aspects after Introduction of Self-Regulation for Advertising of These Products in Poland

Author

Listed:
  • Regina Ewa Wierzejska

    (Department of Nutrition and Nutritional Value of Food, National Institute of Public Health NIH—National Research Institute, Chocimska St. 24, 00-791 Warsaw, Poland)

  • Agnieszka Wiosetek-Reske

    (The Institute of Health Sciences, Stefan Batory State University, Batorego St. 64C, 96-100 Skierniewice, Poland)

  • Magdalena Siuba-Strzelińska

    (National Center of Nutritional Education, National Institute of Public Health NIH—National Research Institute, Chocimska St. 24, 00-791 Warsaw, Poland)

  • Barbara Wojda

    (Department of Nutrition and Nutritional Value of Food, National Institute of Public Health NIH—National Research Institute, Chocimska St. 24, 00-791 Warsaw, Poland)

Abstract

Dietary supplements may have beneficial value but, by definition, they have no therapeutic effect. However, their labeling and especially the advertisements in the media, often make ungrounded health claims. The aim of the study was to analyze the content of audio–visual advertisements of dietary supplements for health and legal aspects in the context of the European Law and the 1 January 2020 Polish self-regulation between TV broadcasting companies and supplement manufacturers. Supplement advertisements broadcast across six TV and radio stations from 9–15 March 2020 were analyzed. Most of the analyzed advertisements complied with the legal requirements and included terms such as ‘supports’ or ‘facilitates’ body function, which are less definite in nature. Almost 30% of the advertised supplements made unproven claims on their effectiveness in various health situations, e.g., effective weight loss, thus assuring the addressee about the beneficial effect of dietary supplements in a given health context. Agreement on the rules and regulations governing supplement advertising resulted in a noticeable improvement in advertisement content, which will hopefully raise consumer awareness about the absence of therapeutic properties of dietary supplements.

Suggested Citation

  • Regina Ewa Wierzejska & Agnieszka Wiosetek-Reske & Magdalena Siuba-Strzelińska & Barbara Wojda, 2022. "Health-Related Content of TV and Radio Advertising of Dietary Supplements—Analysis of Legal Aspects after Introduction of Self-Regulation for Advertising of These Products in Poland," IJERPH, MDPI, vol. 19(13), pages 1-15, June.
    • Handle: RePEc:gam:jijerp:v:19:y:2022:i:13:p:8037-:d:852502
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    References listed on IDEAS

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    1. Michał Seweryn Karbownik & Ewelina Paul & Maja Nowicka & Zuzanna Nowicka & Radosław Przemysław Kowalczyk & Edward Kowalczyk & Tadeusz Pietras, 2019. "Knowledge about dietary supplements and trust in advertising them: Development and validation of the questionnaires and preliminary results of the association between the constructs," PLOS ONE, Public Library of Science, vol. 14(6), pages 1-24, June.
    2. Starr, R.R., 2015. "Too little, too late: Ineffective regulation of dietary supplements in the United States," American Journal of Public Health, American Public Health Association, vol. 105(3), pages 478-485.
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    Cited by:

    1. Sun, Yuting & Zhang, Jianting & Li, Yixuan, 2024. "Realisation that online advertisements are misleading: Involvement of middle-aged and older adults with botanical dietary supplements," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).
    2. Katarzyna Hys & Dominika Barbara Matuszek & Krzysztof Olejnik & Karol Bierczynski, 2022. "Intensity of Commercial Communication in Poland in the Field of Dietary Supplements," European Research Studies Journal, European Research Studies Journal, vol. 0(4), pages 404-414.

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