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Facebook Feeds and Child Feeding: A Qualitative Study of Thai Mothers in Online Child Feeding Support Groups

Author

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  • Abhirat Supthanasup

    (National Centre for Epidemiology and Population Health, Australian National University, Acton, Canberra 2601, Australia
    School of Human Ecology, Sukhothai Thammathirat Open University, Nonthaburi 11120, Thailand)

  • Cathy Banwell

    (National Centre for Epidemiology and Population Health, Australian National University, Acton, Canberra 2601, Australia)

  • Matthew Kelly

    (National Centre for Epidemiology and Population Health, Australian National University, Acton, Canberra 2601, Australia)

Abstract

Mothers have traditionally sought child feeding information from social connections. While mothers are heavily engaged on social media and value peer support in online communities, very little is known about how they use online communities for information about child feeding practices after exclusive breastfeeding cessation. This study explores mothers’ perceptions of joining Facebook child feeding support groups. Individual semi-structured interviews with ten Thai mothers were conducted. The transcribed interviews were analyzed using a phenomenological hermeneutical approach. Our findings highlighted that Thai mothers participated in Facebook child feeding support groups in a deliberate effort to reduce their uncertainty by normalizing the process through accessing the shared experiences of others. One of their intentions was to seek menu recipes based on favorable psychosocial and environmental factors. Implications for using social media in health promotion and communication include the importance of building appropriate common practices through social collaboration and interactivity to supplement traditional knowledge and attitudes.

Suggested Citation

  • Abhirat Supthanasup & Cathy Banwell & Matthew Kelly, 2022. "Facebook Feeds and Child Feeding: A Qualitative Study of Thai Mothers in Online Child Feeding Support Groups," IJERPH, MDPI, vol. 19(10), pages 1-12, May.
    • Handle: RePEc:gam:jijerp:v:19:y:2022:i:10:p:5882-:d:813891
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    References listed on IDEAS

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