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What Predicts Korean Citizens’ Mask-Wearing Behaviors? Health Beliefs and Protective Behaviors against Particulate Matter

Author

Listed:
  • Jarim Kim

    (Department of Communication, Yonsei University, Seoul 03722, Korea)

  • Yerim Kim

    (Department of Neurology, Kangdong Sacred Heart Hospital, College of Medicine, Hallym University, Seoul 05355, Korea)

Abstract

Air pollution has become a critically important contemporary issue, exposing people to various health risks worldwide. Air pollution problems cannot be resolved in the short-term; therefore, citizens in regions with low air quality are encouraged to take protective actions such as wearing masks to filter particulate matter. However, compliance with such recommendations is limited. To enhance the effectiveness of health promotion in this regard, this study applied the health belief model to examine the factors that affect mask-wearing behaviors. It also investigates the factors that influence particulate matter-related health beliefs and protective behaviors. A cross-sectional survey with 200 Korean citizens was conducted. The results revealed associations between masking behaviors and both perceived benefits of and perceived physical barriers to wearing masks. In addition, sex, education, income, and having heard of different particulate matter-related health consequences were found to predict mask-wearing. This study demonstrates the utility of the health belief model in the context of air pollution and has practical implications for health promotion practitioners.

Suggested Citation

  • Jarim Kim & Yerim Kim, 2021. "What Predicts Korean Citizens’ Mask-Wearing Behaviors? Health Beliefs and Protective Behaviors against Particulate Matter," IJERPH, MDPI, vol. 18(6), pages 1-11, March.
    • Handle: RePEc:gam:jijerp:v:18:y:2021:i:6:p:2791-:d:514000
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    References listed on IDEAS

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    1. Jarim Kim, 2018. "The Relationship of Health Beliefs with Information Sources and HPV Vaccine Acceptance among Young Adults in Korea," IJERPH, MDPI, vol. 15(4), pages 1-11, April.
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    Cited by:

    1. Hui Zhang & Min Zhuang & Yihan Cao & Jingxian Pan & Xiaowan Zhang & Jie Zhang & Honglei Zhang, 2021. "Social Distancing in Tourism Destination Management during the COVID-19 Pandemic in China: A Moderated Mediation Model," IJERPH, MDPI, vol. 18(21), pages 1-16, October.

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