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Twenty-One Reasons for Implementing the Act-Belong-Commit—‘ABCs of Mental Health’ Campaign

Author

Listed:
  • Robert J. Donovan

    (School of Human Sciences, University of Western Australia, Perth 6009, Australia)

  • Vibeke J. Koushede

    (Department of Psychology, University of Copenhagen, 1165 Copenhagen, Denmark)

  • Catherine F. Drane

    (National Centre for Student Equity in Higher Education, Curtin University, Perth 6102, Australia)

  • Carsten Hinrichsen

    (National Institute of Public Health, University of Southern Denmark, 5230 Odense, Denmark)

  • Julia Anwar-McHenry

    (Western Australian Department of Education, Perth 6004, Australia)

  • Line Nielsen

    (Department of Psychology, University of Copenhagen, 1165 Copenhagen, Denmark
    National Institute of Public Health, University of Southern Denmark, 5230 Odense, Denmark)

  • Amberlee Nicholas

    (School of Public Health, Curtin University, Perth 6102, Australia)

  • Charlotte Meilstrup

    (Department of Psychology, University of Copenhagen, 1165 Copenhagen, Denmark)

  • Ziggi Ivan Santini

    (National Institute of Public Health, University of Southern Denmark, 5230 Odense, Denmark)

Abstract

While there has been increased attention worldwide on mental health promotion over the past two decades, what is lacking in many countries around the globe is practical knowledge of what constitutes a population-wide mental health promotion campaign, and how such a campaign can be implemented. This paper provides such knowledge based on the development, implementation and evaluation of the Act-Belong-Commit campaign, the world’s first comprehensive population-wide public mental health promotion campaign which was launched in 2008 in Western Australia. Given the learnings from the full-scale implementation and evaluation of the campaign in Western Australia and its expansion nationally and internationally, along with the continuing and expanding evidence base for the campaign constructs, we crystallise 21 reasons why jurisdictions who wish to achieve the goals of the WHO and adopt the recommendations of the European framework on mental health and wellbeing should consider adopting or adapting Act-Belong-Commit when considering implementing a public mental health promotion campaign.

Suggested Citation

  • Robert J. Donovan & Vibeke J. Koushede & Catherine F. Drane & Carsten Hinrichsen & Julia Anwar-McHenry & Line Nielsen & Amberlee Nicholas & Charlotte Meilstrup & Ziggi Ivan Santini, 2021. "Twenty-One Reasons for Implementing the Act-Belong-Commit—‘ABCs of Mental Health’ Campaign," IJERPH, MDPI, vol. 18(21), pages 1-12, October.
  • Handle: RePEc:gam:jijerp:v:18:y:2021:i:21:p:11095-:d:662007
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    References listed on IDEAS

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    1. Carsten Hinrichsen & Vibeke Jenny Koushede & Katrine Rich Madsen & Line Nielsen & Nanna Gram Ahlmark & Ziggi Ivan Santini & Charlotte Meilstrup, 2020. "Implementing Mental Health Promotion Initiatives—Process Evaluation of the ABCs of Mental Health in Denmark," IJERPH, MDPI, vol. 17(16), pages 1-26, August.
    2. Knapp, Martin & McDaid, David & Parsonage, Michael, 2011. "Mental health promotion and mental illness prevention: the economic case," LSE Research Online Documents on Economics 32311, London School of Economics and Political Science, LSE Library.
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    4. Santini, Ziggi Ivan & Jose, Paul E. & Koyanagi, Ai & Meilstrup, Charlotte & Nielsen, Line & Madsen, Katrine R. & Koushede, Vibeke, 2020. "Formal social participation protects physical health through enhanced mental health: A longitudinal mediation analysis using three consecutive waves of the Survey of Health, Ageing and Retirement in E," Social Science & Medicine, Elsevier, vol. 251(C).
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