IDEAS home Printed from https://ideas.repec.org/a/gam/jijerp/v18y2021i20p10820-d656700.html
   My bibliography  Save this article

Feasibility of Utilizing Social Media to Promote HPV Self-Collected Sampling among Medically Underserved Women in a Rural Southern City in the United States (U.S.)

Author

Listed:
  • Matthew Asare

    (Department of Public Health, Robbins College of Health and Human Sciences Baylor University, One Bear Place, Waco, TX 76798, USA)

  • Beth A. Lanning

    (Department of Public Health, Robbins College of Health and Human Sciences Baylor University, One Bear Place, Waco, TX 76798, USA)

  • Sher Isada

    (Department of Public Health, Robbins College of Health and Human Sciences Baylor University, One Bear Place, Waco, TX 76798, USA)

  • Tiffany Rose

    (Department of Public Health, Robbins College of Health and Human Sciences Baylor University, One Bear Place, Waco, TX 76798, USA)

  • Hadii M. Mamudu

    (Department of Health Services Management and Policy, College of Public Health, East Tennessee State University, Johnson City, TN 37614, USA)

Abstract

Background: Social media (Facebook, WhatsApp, Instagram, Twitter) as communication channels have great potential to deliver Human papillomavirus self-test (HPVST) intervention to medically underserved women (MUW) such as women of low income. However, little is known about MUW’s willingness to participate in HPVST intervention delivered through social media. We evaluated factors that contribute to MUW’s intention to participate in the social media-related intervention for HPVST. Methods: A 21-item survey was administered among women receiving food from a local food pantry in a U.S. southern state. Independent variables were social media usage facilitators (including confidentiality, social support, cost, and convenience), and barriers (including misinformation, time-consuming, inefficient, and privacy concerns). Dependent variables included the likelihood of participating in social-driven intervention for HPVST. Both variables were measured on a 5-point scale. We used multinomial logistic regression to analyze the data. Results: A total of 254 women (mean age 48.9 ± 10.7 years) comprising Whites (40%), Hispanics (29%), Blacks (27%), and Other (4%) participated in the study. We found that over 44% of the women were overdue for their pap smears for the past three years, 12% had never had a pap smear, and 34% were not sure if they had had a pap smear. Over 82% reported frequent social media (e.g., Facebook) usage, and 52% reported willingness to participate in social media-driven intervention for HPVST. Women who reported that social media provide privacy (Adjusted Odds Ratio (AOR) = 6.23, 95% CI: 3.56, 10.92), provide social support (AOR = 7.18, 95% CI: 4.03, 12.80), are less costly (AOR = 6.71, 95% CI: 3.80, 11.85), and are convenient (AOR = 6.17, 95% CI: 3.49, 10.92) had significantly increased odds of participating in social media intervention for HPVST. Conclusions: The findings underscore that the majority of the MUW are overdue for cervical cancer screening, regularly use social media, and are willing to participate in social media-driven intervention. Social media could be used to promote HPV self-testing among MUW.

Suggested Citation

  • Matthew Asare & Beth A. Lanning & Sher Isada & Tiffany Rose & Hadii M. Mamudu, 2021. "Feasibility of Utilizing Social Media to Promote HPV Self-Collected Sampling among Medically Underserved Women in a Rural Southern City in the United States (U.S.)," IJERPH, MDPI, vol. 18(20), pages 1-12, October.
  • Handle: RePEc:gam:jijerp:v:18:y:2021:i:20:p:10820-:d:656700
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/1660-4601/18/20/10820/pdf
    Download Restriction: no

    File URL: https://www.mdpi.com/1660-4601/18/20/10820/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Jan Hruska & Petra Maresova, 2020. "Use of Social Media Platforms among Adults in the United States—Behavior on Social Media," Societies, MDPI, vol. 10(1), pages 1-14, March.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Ruoheng Liu & Yi-Hui Christine Huang & Jie Sun & Jennifer Lau & Qinxian Cai, 2022. "A Shot in the Arm for Vaccination Intention: The Media and the Health Belief Model in Three Chinese Societies," IJERPH, MDPI, vol. 19(6), pages 1-17, March.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Yap Yew Shen & Nurul Hanis Ramzi & Divya Gopinath, 2022. "Personality Traits and Sociodemographic Factors Associated with the Use of E-Cigarettes, Waterpipe and Conventional Cigarettes among Medical University Students," IJERPH, MDPI, vol. 19(12), pages 1-11, June.
    2. Zaringa, Caitlin & Jensen, Kimberly & Rihn, Alicia & Morgan, Mark & Eckelkamp, Elizabeth, 2023. "A Profile of Tennessee Farmstead Milk Consumers," Journal of Food Distribution Research, Food Distribution Research Society, vol. 54(03), November.
    3. Sharifah Sharar Aldalbahi & Abdulmohsen Saud Albesher, 2023. "Young Saudis’ Evaluations and Perceptions of Privacy in Digital Communities: The Case of WhatsApp and Telegram," Sustainability, MDPI, vol. 15(14), pages 1-17, July.
    4. Mohammed Arshad Khan & Faisal Alhathal & Shahid Alam & Syed Mohd Minhaj, 2023. "Importance of Social Networking Sites and Determining Its Impact on Brand Image and Online Shopping: An Empirical Study," Sustainability, MDPI, vol. 15(6), pages 1-22, March.
    5. Zaring, Caitlin & Jensen, Kimberly & Rihn, Alicia & Morgan, Mark & Eckelkamp, Elizabeth, 2023. "A Profile of Tennessee Farmstead Milk Consumers," Journal of Food Distribution Research, Food Distribution Research Society, vol. 54(3), November.
    6. Shuchi Gupta & Nishad Nawaz & Abhishek Tripathi & Saqib Muneer & Naveed Ahmad, 2021. "Using Social Media as a Medium for CSR Communication, to Induce Consumer–Brand Relationship in the Banking Sector of a Developing Economy," Sustainability, MDPI, vol. 13(7), pages 1-16, March.
    7. Paul S. F. Yip & Edward Pinkney, 2022. "Social media and suicide in social movements: a case study in Hong Kong," Journal of Computational Social Science, Springer, vol. 5(1), pages 1023-1040, May.
    8. Kaline Pessoa & Cícero Luciano Alves Costa & Ana Cláudia Coelho & Ana Bastos & Isilda Rodrigues, 2023. "Use of Instagram as a Resource for the Adoption of Behaviors Related to Health and Well-Being of Young College Students: Associations between Use Profile and Sociodemographic Variables—A Cross-Section," Societies, MDPI, vol. 13(2), pages 1-18, February.
    9. Ganli Liao & Yi Li & Qichao Zhang & Miaomiao Li, 2022. "Effects of Social Media Usage on Job Crafting for Female Employees during the COVID-19 Pandemic: Evidence from China," Sustainability, MDPI, vol. 14(19), pages 1-20, September.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jijerp:v:18:y:2021:i:20:p:10820-:d:656700. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.