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Tracking Websites’ Digital Communication Strategies in Latin American Hospitals During the COVID-19 Pandemic

Author

Listed:
  • Santiago Tejedor

    (Department of Journalism and Communication Sciences, Autonomous University of Barcelona, 08001 Barcelona, Spain)

  • Ana Pérez-Escoda

    (Department of Communication, Antonio de Nebrija University, 28015 Madrid, Spain)

  • Augusto Ventín

    (Faculty of Communication, Universidad de La Sabana, Chia 53753, Colombia)

  • Fernanda Tusa

    (Faculty of Social Sciences, Technical University of Machala, Machala 070201, Ecuador)

  • Fátima Martínez

    (Department of Journalism and Public Opinion, University of El Rosario, Bogotá 110111, Colombia)

Abstract

Since the advent of the Internet, websites have become the nerve center of the digital ecosystems of media, companies and all kinds of institutions. Currently, the impact of the global coronavirus pandemic has placed healthcare issues at the center of social debate, including hospitals and their websites as digital sources of trustworthy information. COVID-19 has intensified the need for quality information and the legitimacy of sources fighting the infodemic situation. In this regard hospitals become essential social actors in the spread of healthcare information. Within this framework, a qualitative study is presented with descriptive components and based on content analysis. This study examines 58 websites from the best hospitals included in the “América Economía” ranking health sector from Latin America. The study applies an analysis methodology based on previous research focusing on specialized web studies, defining an analysis model on six variables and 65 thematic indicators. The research concludes that hospitals occupying first positions in the medical services directory are not necessarily those that have the best websites. Similarly, it is worth noting that a quarter of the studied sample do not devote a specific space to reporting coronavirus information. Brazil, Colombia and Chile are the countries with the highest number of hospitals among those with the best websites. In conclusion, digital media, specifically websites, could constitute legitime resources of healthcare information consumption, so their accuracy and proper development seem to be significant to become genuine sources that not only could provide better healthcare services but help avoid the spread of misinformation about the COVID-19 pandemic.

Suggested Citation

  • Santiago Tejedor & Ana Pérez-Escoda & Augusto Ventín & Fernanda Tusa & Fátima Martínez, 2020. "Tracking Websites’ Digital Communication Strategies in Latin American Hospitals During the COVID-19 Pandemic," IJERPH, MDPI, vol. 17(23), pages 1-19, December.
    • Handle: RePEc:gam:jijerp:v:17:y:2020:i:23:p:9145-:d:458271
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    References listed on IDEAS

    as
    1. Santiago Tejedor & Laura Cervi & Ana Pérez-Escoda & Fernanda Tusa Jumbo, 2020. "Digital Literacy and Higher Education during COVID-19 Lockdown: Spain, Italy, and Ecuador," Publications, MDPI, vol. 8(4), pages 1-17, November.
    2. Petros Vourvachis & Thérèse Woodward, 2015. "Content analysis in social and environmental reporting research: trends and challenges," Journal of Applied Accounting Research, Emerald Group Publishing Limited, vol. 16(2), pages 166-195, September.
    3. Santiago Tejedor & Laura Cervi & Gerard Gordon, 2019. "Analysis of the Structure and Use of Digital Resources on the Websites of the Main Football Clubs in Europe," Future Internet, MDPI, vol. 11(5), pages 1-12, April.
    4. Santiago Tejedor & Augusto Ventín & Laura Cervi & Cristina Pulido & Fernanda Tusa, 2020. "Native Media and Business Models: Comparative Study of 14 Successful Experiences in Latin America," Media and Communication, Cogitatio Press, vol. 8(2), pages 146-158.
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    1. Youngcheoul Kang & Nakbum Choi & Seoyong Kim, 2021. "Searching for New Model of Digital Informatics for Human–Computer Interaction: Testing the Institution-Based Technology Acceptance Model (ITAM)," IJERPH, MDPI, vol. 18(11), pages 1-36, May.

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