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The Impact of Various Promotional Activities on Ebola Prevention Behaviors and Psychosocial Factors Predicting Ebola Prevention Behaviors in the Gambia Evaluation of Ebola Prevention Promotions

Author

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  • Anna E. Gamma

    (EAWAG, Swiss Federal Institute of Aquatic Science & Technology, Ueberlandstrasse 133, CH-8600 Duebendorf, Switzerland
    These authors contributed equally to this work.)

  • Jurgita Slekiene

    (EAWAG, Swiss Federal Institute of Aquatic Science & Technology, Ueberlandstrasse 133, CH-8600 Duebendorf, Switzerland
    These authors contributed equally to this work.)

  • Hans-Joachim Mosler

    (EAWAG, Swiss Federal Institute of Aquatic Science & Technology, Ueberlandstrasse 133, CH-8600 Duebendorf, Switzerland
    These authors contributed equally to this work.)

Abstract

The outbreak of the Ebola virus disease (EVD) from 2014 to 2016 is over. However, several outbreaks of contagious diseases have already arisen and will recur. This paper aims to evaluate the effectiveness of EVD prevention promotions in the Gambia and to assess the psychosocial factors that steer three behaviors: handwashing with soap, calling the Ebola Hotline, and not touching a person who might be suffering from EVD. In 2015, data were gathered from 498 primary care providers. The questionnaire was based on psychosocial factors from the risks, attitudes, norms, abilities, and self-regulation (RANAS) model. Three promotional activities were significantly associated with psychosocial factors of handwashing and, thus, with increased handwashing behavior: the home visit, posters, and info sheets. Norm factors, especially the perception of what other people do, had a great impact on handwashing with soap and on calling the Ebola Hotline. The perceived certainty that a behavior will prevent a disease was a predictor for all three protection behaviors. Commitment to the behavior emerged as especially relevant for the intention to call the Ebola Hotline and for not touching a person who might be suffering from EVD. Health behavior change programs should rely on evidence to target the right psychosocial factors and to maximize their effects on prevention behaviors, especially in emergency contexts.

Suggested Citation

  • Anna E. Gamma & Jurgita Slekiene & Hans-Joachim Mosler, 2019. "The Impact of Various Promotional Activities on Ebola Prevention Behaviors and Psychosocial Factors Predicting Ebola Prevention Behaviors in the Gambia Evaluation of Ebola Prevention Promotions," IJERPH, MDPI, vol. 16(11), pages 1-18, June.
    • Handle: RePEc:gam:jijerp:v:16:y:2019:i:11:p:2020-:d:237758
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    References listed on IDEAS

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    1. Aboud, Frances E. & Singla, Daisy R., 2012. "Challenges to changing health behaviours in developing countries: A critical overview," Social Science & Medicine, Elsevier, vol. 75(4), pages 589-594.
    2. Contzen, Nadja & Meili, Iara Helena & Mosler, Hans-Joachim, 2015. "Changing handwashing behaviour in southern Ethiopia: A longitudinal study on infrastructural and commitment interventions," Social Science & Medicine, Elsevier, vol. 124(C), pages 103-114.
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    1. Jessica Burrai & Benedetta Barchielli & Clarissa Cricenti & Anna Borrelli & Sabina D’Amato & Massimo Santoro & Margherita Vitale & Stefano Ferracuti & Anna Maria Giannini & Alessandro Quaglieri, 2021. "Older Adolescents Who Did or Did Not Experience COVID-19 Symptoms: Associations with Mental Health, Risk Perception and Social Connection," IJERPH, MDPI, vol. 18(9), pages 1-12, May.
    2. Ashutosh Sarkar & Debadyuti Das & Arindam Debroy, 2024. "Panic Buying, Product Substitution and Channel-Shifting Behaviour During Pandemic," IIM Kozhikode Society & Management Review, , vol. 13(1), pages 25-43, January.

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