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The Trend of Voluntary Warnings in Electronic Nicotine Delivery System Magazine Advertisements

Author

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  • Ce Shang

    (Health Policy Center, Institute for Health Research and Policy, University of Illinois at Chicago, Chicago, IL 60608, USA)

  • Frank J. Chaloupka

    (Health Policy Center, Institute for Health Research and Policy, University of Illinois at Chicago, Chicago, IL 60608, USA
    Department of Economics, University of Illinois at Chicago, Chicago, IL 60608, USA)

Abstract

Some manufacturers of electronic nicotine delivery systems (ENDS) voluntarily carried health warnings in their advertisements. This study examined these voluntary warnings in magazine ads and plotted their trends between 2012 and early 2015. ENDS magazine ads were obtained through Kantar media and warnings were collected from the Chicago Public Library or the Trinkets and Trash surveillance system. The prevalence of voluntary warnings, warnings with the specific capitalized word “WARNING”, and MarkTen warnings were examined after being weighted using factors related to exposure between January 2012 and March 2015. Five brands (MarkTen, NJOY, MISTIC, and some Blu) carried warnings during the study period. The prevalence of warnings post 2012 that contained a description of nicotine did not significantly increase until the launch of MarkTen, which also happened several months before April 2014 when the U.S. food and drug administration (FDA) published its proposed deeming rule. In addition, none of these warnings met the criteria required by the FDA in the final rules. Voluntary warnings, particularly MarkTen warnings, significantly increased in ENDS magazine ads between 2014 and 2015. It is important to monitor how ENDS manufacturers will comply with the FDA regulation related to warnings and how this regulation will ultimately impact ENDS risk perceptions and use.

Suggested Citation

  • Ce Shang & Frank J. Chaloupka, 2017. "The Trend of Voluntary Warnings in Electronic Nicotine Delivery System Magazine Advertisements," IJERPH, MDPI, vol. 14(1), pages 1-12, January.
    • Handle: RePEc:gam:jijerp:v:14:y:2017:i:1:p:62-:d:87391
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    References listed on IDEAS

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    1. Anderson, Simon P. & Ciliberto, Federico & Liaukonyte, Jura, 2013. "Information content of advertising: Empirical evidence from the OTC analgesic industry," International Journal of Industrial Organization, Elsevier, vol. 31(5), pages 355-367.
    2. Olivia A. Wackowski & David Hammond & Richard J. O’Connor & Andrew A. Strasser & Cristine D. Delnevo, 2016. "Smokers’ and E-Cigarette Users’ Perceptions about E-Cigarette Warning Statements," IJERPH, MDPI, vol. 13(7), pages 1-13, June.
    3. Legacy, for Health, 2014. "Vaporized - E-Cigarettes, Advertising, and Youth," University of California at San Francisco, Center for Tobacco Control Research and Education qt7cq84675, Center for Tobacco Control Research and Education, UC San Francisco.
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    Cited by:

    1. Olivia A. Wackowski & Jennah M. Sontag & David Hammond & Richard J. O’Connor & Pamela A. Ohman-Strickland & Andrew A. Strasser & Andrea C. Villanti & Cristine D. Delnevo, 2019. "The Impact of E-Cigarette Warnings, Warning Themes and Inclusion of Relative Harm Statements on Young Adults’ E-Cigarette Perceptions and Use Intentions," IJERPH, MDPI, vol. 16(2), pages 1-14, January.
    2. Ce Shang & Scott R. Weaver & Nahleen Zahra & Jidong Huang & Kai-Wen Cheng & Frank J. Chaloupka, 2018. "The Association between Potential Exposure to Magazine Ads with Voluntary Health Warnings and the Perceived Harmfulness of Electronic Nicotine Delivery Systems (ENDS)," IJERPH, MDPI, vol. 15(4), pages 1-12, March.
    3. Brittney Keller-Hamilton & Hayley Curran & Elise M. Stevens & Michael D. Slater & Bo Lu & Megan E. Roberts & Amy K. Ferketich, 2021. "Associations between Cognitive and Affective Responses to Tobacco Advertisements and Tobacco Use Incidence: A Four-Year Prospective Study among Adolescent Boys," IJERPH, MDPI, vol. 18(21), pages 1-10, November.
    4. Olivia A. Wackowski & David Hammond & Richard J. O’Connor & Andrew A. Strasser & Cristine D. Delnevo, 2017. "Considerations and Future Research Directions for E-Cigarette Warnings—Findings from Expert Interviews," IJERPH, MDPI, vol. 14(7), pages 1-10, July.

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