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Disparities and Menthol Marketing: Additional Evidence in Support of Point of Sale Policies

Author

Listed:
  • Sarah Moreland-Russell

    (George Warren Brown School of Social Work, Washington University in St. Louis, St. Louis, MO 63112, USA)

  • Jenine Harris

    (George Warren Brown School of Social Work, Washington University in St. Louis, St. Louis, MO 63112, USA
    These authors contributed equally to this work.)

  • Doneisha Snider

    (George Warren Brown School of Social Work, Washington University in St. Louis, St. Louis, MO 63112, USA
    These authors contributed equally to this work.)

  • Heidi Walsh

    (George Warren Brown School of Social Work, Washington University in St. Louis, St. Louis, MO 63112, USA
    These authors contributed equally to this work.)

  • Julianne Cyr

    (George Warren Brown School of Social Work, Washington University in St. Louis, St. Louis, MO 63112, USA
    These authors contributed equally to this work.)

  • Joaquin Barnoya

    (Department of Surgery, Division of Public Health Sciences, Washington University in St. Louis, St. Louis, MO 63112, USA
    These authors contributed equally to this work.)

Abstract

This study examined factors associated with point-of-sale tobacco marketing in St. Louis, an urban city in the United States. Using spatial analysis, descriptive statistics, and multilevel modeling, we examined point-of-sale data and the proportion of mentholated cigarette and total cigarette marketing from 342 individual tobacco retail stores within St. Louis census tracts characterized by the percent of black adults and children. Menthol and total tobacco product marketing was highest in areas with the highest percentages of black residents. When examining menthol marketing to children, we did not find as strong of a relationship, however results of multilevel modeling indicate that as the proportion of black children in a census tract increased, the proportion of menthol marketing near candy also increased. These results indicate the need for communities globally to counter this targeted marketing by taking policy action specifically through the enactment of marketing restrictions provided by the 2009 Family Smoking Prevention and Tobacco Control Act and the Framework Convention of Tobacco Control.

Suggested Citation

  • Sarah Moreland-Russell & Jenine Harris & Doneisha Snider & Heidi Walsh & Julianne Cyr & Joaquin Barnoya, 2013. "Disparities and Menthol Marketing: Additional Evidence in Support of Point of Sale Policies," IJERPH, MDPI, vol. 10(10), pages 1-13, September.
    • Handle: RePEc:gam:jijerp:v:10:y:2013:i:10:p:4571-4583:d:29043
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    References listed on IDEAS

    as
    1. Hyland, A. & Travers, M.J. & Cummings, K.M. & Bauer, J. & Alford, T. & Wieczorek, W.F., 2003. "Demographics and tobacco outlet density [2]," American Journal of Public Health, American Public Health Association, vol. 93(11), pages 1794-1794.
    2. Gilpin, E.A. & White, M.M. & Messer, K. & Pierce, J.P., 2007. "Receptivity to tobacco advertising and promotions among young adolescents as a predictor of established smoking in young adulthood," American Journal of Public Health, American Public Health Association, vol. 97(8), pages 1489-1495.
    3. Hyland, A. & Travers, M.J. & Cummings, K.M. & Bauer, J. & Alford, T. & Wieczorek, W.F., 2003. "Tobacco Outlet Density and Demographics in Erie County, New York," American Journal of Public Health, American Public Health Association, vol. 93(7), pages 1075-1076.
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    Cited by:

    1. Joseph G. L. Lee & Adam O. Goldstein & William K. Pan & Kurt M. Ribisl, 2015. "Relationship Between Tobacco Retailers’ Point-of-Sale Marketing and the Density of Same-Sex Couples, 97 U.S. Counties, 2012," IJERPH, MDPI, vol. 12(8), pages 1-21, July.

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