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Receptivity to tobacco advertising and promotions among young adolescents as a predictor of established smoking in young adulthood

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  • Gilpin, E.A.
  • White, M.M.
  • Messer, K.
  • Pierce, J.P.

Abstract

Objectives. We investigated whether receptivity to tobacco advertising and promotions during young adolescence predicts young adult smoking 6 years later. Methods. Two longitudinal cohorts of adolescents drawn from the 1993 and 1996 versions of the California Tobacco Surveys were followed 3 and 6 years later. At baseline, adolescents were aged 12 to 15 years and were not established smokers. The outcome measure was established smoking at final follow-up. Receptivity to cigarette advertising and promotions was included in a multivariate logistic regression analysis along with demographic and other variables. Results. The rate of established smoking at follow-up was significantly greater among members of the 1993 through 1999 cohort (21.0%) than among members of the 1996 through 2002 cohort (15.6%). However, in both cohorts, having a favorite cigarette advertisement and owning or being willing to use a tobacco promotional item showed nearly identical adjusted odds of future adult smoking (1.46 and 1.84, respectively). Conclusions. Despite the success of tobacco control efforts in reducing youth smoking, tobacco marketing remains a potent influence on whether young adolescents become established smokers in young adulthood (18-21 years of age).

Suggested Citation

  • Gilpin, E.A. & White, M.M. & Messer, K. & Pierce, J.P., 2007. "Receptivity to tobacco advertising and promotions among young adolescents as a predictor of established smoking in young adulthood," American Journal of Public Health, American Public Health Association, vol. 97(8), pages 1489-1495.
    • Handle: RePEc:aph:ajpbhl:10.2105/ajph.2005.070359_9
    DOI: 10.2105/AJPH.2005.070359
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    Cited by:

    1. Carla J. Berg & Lorien C. Abroms & Hagai Levine & Katelyn F. Romm & Amal Khayat & Christina N. Wysota & Zongshuan Duan & Yael Bar-Zeev, 2021. "IQOS Marketing in the US: The Need to Study the Impact of FDA Modified Exposure Authorization, Marketing Distribution Channels, and Potential Targeting of Consumers," IJERPH, MDPI, vol. 18(19), pages 1-10, October.
    2. Jon P. Nelson, 2010. "What is Learned from Longitudinal Studies of Advertising and Youth Drinking and Smoking? A Critical Assessment," IJERPH, MDPI, vol. 7(3), pages 1-57, March.
    3. Francisco-Javier Prado-Galbarro & Amy H. Auchincloss & Carolina Pérez-Ferrer & Sharon Sanchez-Franco & Tonatiuh Barrientos-Gutierrez, 2020. "Adolescent Tobacco Exposure in 31 Latin American Cities before and after the Framework Convention for Tobacco Control," IJERPH, MDPI, vol. 17(20), pages 1-15, October.
    4. Sri Handayani & Enny Rachmani & Kriswiharsi Kun Saptorini & Yusthin Merianti Manglapy & Nurjanah & Abdillah Ahsan & Dian Kusuma, 2021. "Is Youth Smoking Related to the Density and Proximity of Outdoor Tobacco Advertising Near Schools? Evidence from Indonesia," IJERPH, MDPI, vol. 18(5), pages 1-8, March.
    5. Brittney Keller-Hamilton & Hayley Curran & Elise M. Stevens & Michael D. Slater & Bo Lu & Megan E. Roberts & Amy K. Ferketich, 2021. "Associations between Cognitive and Affective Responses to Tobacco Advertisements and Tobacco Use Incidence: A Four-Year Prospective Study among Adolescent Boys," IJERPH, MDPI, vol. 18(21), pages 1-10, November.
    6. Harsman Tandilittin, 2016. "What should the Government do to Stop Epidemic of Smoking among Teenagers in Indonesia?," Asian Culture and History, Canadian Center of Science and Education, vol. 8(1), pages 140-140, March.
    7. Sarah Moreland-Russell & Jenine Harris & Doneisha Snider & Heidi Walsh & Julianne Cyr & Joaquin Barnoya, 2013. "Disparities and Menthol Marketing: Additional Evidence in Support of Point of Sale Policies," IJERPH, MDPI, vol. 10(10), pages 1-13, September.

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