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Tobacco and E-Cigarettes Point of Sale Advertising—Assessing Compliance with Tobacco Advertising, Promotion and Sponsorship Bans in Poland

Author

Listed:
  • Kinga Polanska

    (Department of Hygiene and Epidemiology, Medical University of Lodz, 90-752 Lodz, Poland)

  • Dorota Kaleta

    (Department of Hygiene and Epidemiology, Medical University of Lodz, 90-752 Lodz, Poland)

Abstract

The objective of this study was to evaluate compliance with the ban on tobacco and e-cigarette products advertising at point of sale (POS) before and after amendment of the Polish Tobacco Control Act. Data were collected, using an observation checklist, between March and October 2014 ( n = 1450 POS) and between March and October 2019 ( n = 1320 POS). Ban on tobacco and e-cigarette advertising at POS is commonly violated in Poland. In all POS, at least one form (including tobacco products display) of tobacco advertising was found in 2014 and in 2019. The most common types of tobacco advertising in 2014 were change and counter mats (61%, 42%), posters (38%) and illuminated banners (37%). In 2019, a decrease in promoting tobacco products in the form of mats ( p ≤ 0.001), posters and boards ( p < 0.001) but an increase in video screens were observed (from 8% in 2014 to 30% in 2019; p < 0.001). A significant increase in the presence of any e-cigarette ads, including e-cigarette displays, illuminated banners and video screens, was observed in 2019 as compared to 2014 (90% vs. 30%; 89% vs. 20%; 31% vs. 2%; 31% vs. 0.5%; p < 0.001). The minimum age or a no-sale-to-minors signs for tobacco and e-cigarettes were not sufficiently placed in POS to comply with the Act. Poor enforcement of the ban on tobacco and e-cigarette ads at POS provides the tobacco industry with an opportunity to promote their products using unlawful ways. There is a need to educate the public, retailers and civil society with respect to their legal responsibilities and roles.

Suggested Citation

  • Kinga Polanska & Dorota Kaleta, 2021. "Tobacco and E-Cigarettes Point of Sale Advertising—Assessing Compliance with Tobacco Advertising, Promotion and Sponsorship Bans in Poland," IJERPH, MDPI, vol. 18(4), pages 1-11, February.
    • Handle: RePEc:gam:jijerp:v:18:y:2021:i:4:p:1976-:d:501576
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    References listed on IDEAS

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    4. Dorota Kaleta & Mirosław Niedzin & Agnieszka Jankowska & Kinga Polańska, 2019. "Predictors of E-Cigarette Use Susceptibility—A Study of Young People from a Socio-Economically Disadvantaged Rural Area in Poland," IJERPH, MDPI, vol. 16(20), pages 1-11, October.
    5. WHO World Health Organization, 2013. "Who Report On The Global Tobacco Epidemic, 2013," University of California at San Francisco, Center for Tobacco Control Research and Education qt5t06910t, Center for Tobacco Control Research and Education, UC San Francisco.
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    Cited by:

    1. Paweł Koczkodaj & Paloma Cuchi & Agata Ciuba & Elwira Gliwska & Armando Peruga, 2021. "Point of Sale Advertising and Promotion of Cigarettes, Electronic Cigarettes, and Heated Tobacco Products in Warsaw, Poland—A Pilot Study," IJERPH, MDPI, vol. 18(24), pages 1-10, December.
    2. Ilona Wężyk-Caba & Małgorzata Znyk & Radosław Zajdel & Łukasz Balwicki & Anna Tyrańska-Fobke & Grzegorz Juszczyk & Karolina Zajdel & Beata Świątkowska & Dorota Kaleta, 2022. "Determinants of E-Cigarette and Cigarette Use among Youth and Young Adults in Poland—PolNicoYouth Study," IJERPH, MDPI, vol. 19(18), pages 1-12, September.

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