IDEAS home Printed from https://ideas.repec.org/a/gam/jftint/v17y2025i3p105-d1599365.html
   My bibliography  Save this article

User-Generated Content and Its Impact on Purchase Intent for Tourism Products: A Comparative Analysis of Millennials and Centennials on TikTok

Author

Listed:
  • Eva Correia Ramos

    (School of Economics, Universidade do Algarve, 8005-139 Faro, Portugal)

  • Célia M. Q. Ramos

    (Research Centre for Tourism, Sustainability, and Well-Being (CinTurs), School for Management, Hospitality and Tourism (ESGHT), Universidade do Algarve, 8005-139 Faro, Portugal)

Abstract

In an increasingly technological society, online social networks are essential to support consumer purchasing decisions, primarily through User Generated Content (UGC). In this research, we look at the influence of UGC on purchase intent applied to the tourism product on the TikTok social network. In this sense, a survey was applied to TikTok users aged between 18 and 42 to compare their behaviour with that of the two generations: Millennials and Centennials. The results indicate a relationship of influence between credibility and the usefulness of information and between usefulness and social influence on the intention to buy tourism products and services. In addition, a comparison was made between the results of the sample of individuals belonging to the Millennial Generation and the sample of individuals belonging to the Centennial Generation, with the main discrepancy in the results being the relationship between the need for information and the usefulness of information. These insights pave the way for further research aimed at establishing more robust conclusions in this area.

Suggested Citation

  • Eva Correia Ramos & Célia M. Q. Ramos, 2025. "User-Generated Content and Its Impact on Purchase Intent for Tourism Products: A Comparative Analysis of Millennials and Centennials on TikTok," Future Internet, MDPI, vol. 17(3), pages 1-21, February.
    • Handle: RePEc:gam:jftint:v:17:y:2025:i:3:p:105-:d:1599365
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/1999-5903/17/3/105/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/1999-5903/17/3/105/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Stephanie Watts Sussman & Wendy Schneier Siegal, 2003. "Informational Influence in Organizations: An Integrated Approach to Knowledge Adoption," Information Systems Research, INFORMS, vol. 14(1), pages 47-65, March.
    2. Szymkowiak, Andrzej & Melović, Boban & Dabić, Marina & Jeganathan, Kishokanth & Kundi, Gagandeep Singh, 2021. "Information technology and Gen Z: The role of teachers, the internet, and technology in the education of young people," Technology in Society, Elsevier, vol. 65(C).
    3. Melović, Boban & Šehović, Damir & Karadžić, Vesna & Dabić, Marina & Ćirović, Dragana, 2021. "Determinants of Millennials' behavior in online shopping – Implications on consumers’ satisfaction and e-business development," Technology in Society, Elsevier, vol. 65(C).
    4. C. Nadine Wathen & Jacquelyn Burkell, 2002. "Believe it or not: Factors influencing credibility on the Web," Journal of the American Society for Information Science and Technology, Association for Information Science & Technology, vol. 53(2), pages 134-144.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Rosillo-Díaz, Elena & Muñoz-Rosas, Juan Francisco & Blanco-Encomienda, Francisco Javier, 2024. "Impact of heuristic–systematic cues on the purchase intention of the electronic commerce consumer through the perception of product quality," Journal of Retailing and Consumer Services, Elsevier, vol. 81(C).
    2. Wang, Hui-Chih & Doong, Her-Sen, 2010. "Argument form and spokesperson type: The recommendation strategy of virtual salespersons," International Journal of Information Management, Elsevier, vol. 30(6), pages 493-501.
    3. Jehad Imlawi, 2017. "E-WOM Adoption and Sharing Behavior in Social Network Sites: The Impact of Engagement in SNSs," International Business Research, Canadian Center of Science and Education, vol. 10(6), pages 87-97, June.
    4. Sara Javed & Md Salamun Rashidin & Wang Jian, 2024. "Effects of heuristic and systematic cues on perceived content credibility of Sina Weibo influencers: the moderating role of involvement," Palgrave Communications, Palgrave Macmillan, vol. 11(1), pages 1-16, December.
    5. Choi-Meng Leong & Alexa Min-Wei Loi & Steve Woon, 2022. "The influence of social media eWOM information on purchase intention," Journal of Marketing Analytics, Palgrave Macmillan, vol. 10(2), pages 145-157, June.
    6. Ruiz-Mafe, Carla & Chatzipanagiotou, Kalliopi & Curras-Perez, Rafael, 2018. "The role of emotions and conflicting online reviews on consumers' purchase intentions," Journal of Business Research, Elsevier, vol. 89(C), pages 336-344.
    7. Lifang Peng & Qinyu Liao & Xiaorong Wang & Xuanfang He, 2016. "Factors affecting female user information adoption: an empirical investigation on fashion shopping guide websites," Electronic Commerce Research, Springer, vol. 16(2), pages 145-169, June.
    8. Benedikt Berger, 2018. "Commerce-oriented revenue models for content providers: an experimental study of commerciality’s effect on credibility," Electronic Markets, Springer;IIM University of St. Gallen, vol. 28(1), pages 93-109, February.
    9. Zhangchao & Wei Chien Ng & Yu Qing Soong, 2024. "Impact of Social Media Influencers on Consumers’ Well-Being and Purchase Intention. A Case Study on Douyin Platform," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 8(14), pages 355-370, December.
    10. Onofrei, George & Filieri, Raffaele & Kennedy, Lorraine, 2022. "Social media interactions, purchase intention, and behavioural engagement: The mediating role of source and content factors," Journal of Business Research, Elsevier, vol. 142(C), pages 100-112.
    11. Chou, Chien-Hsiang & Wang, Yi-Shun & Tang, Tzung-I, 2015. "Exploring the determinants of knowledge adoption in virtual communities: A social influence perspective," International Journal of Information Management, Elsevier, vol. 35(3), pages 364-376.
    12. Betty Purwandari & Latifatul Khairiyah & Mardiana Purwaningsih & Achmad Nizar Hidayanto & Nur Fitriah Ayuning Budi & Kongkiti Phusavat, 2023. "Why do people donate online? A perspective from dual credibility transfer," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 20(2), pages 393-425, June.
    13. Luo, Chuan & Wu, Jing & Shi, Yani & Xu, Yun, 2014. "The effects of individualism–collectivism cultural orientation on eWOM information," International Journal of Information Management, Elsevier, vol. 34(4), pages 446-456.
    14. Reimer, Thomas & Benkenstein, Martin, 2016. "When good WOM hurts and bad WOM gains: The effect of untrustworthy online reviews," Journal of Business Research, Elsevier, vol. 69(12), pages 5993-6001.
    15. Bettina Lis, 2013. "In eWOM We Trust," Business & Information Systems Engineering: The International Journal of WIRTSCHAFTSINFORMATIK, Springer;Gesellschaft für Informatik e.V. (GI), vol. 5(3), pages 129-140, June.
    16. Hee-Min Lee & Jee-Won Kang & Young Namkung, 2021. "Instagram Users’ Information Acceptance Process for Food-Content," Sustainability, MDPI, vol. 13(5), pages 1-15, March.
    17. Kumar, Aman & Shankar, Amit & Behl, Abhishek & Arya, Varsha & Gupta, Nakul, 2023. "Should I share it? Factors influencing fake news-sharing behaviour: A behavioural reasoning theory perspective," Technological Forecasting and Social Change, Elsevier, vol. 193(C).
    18. Leo-Paul Dana & Demetris Vrontis & Ranjan Chaudhuri & Sheshadri Chatterjee, 2023. "Entrepreneurship Strategy through Social Commerce Platform: An Empirical Approach Using Contagion Theory and Information Adoption Model," Sustainability, MDPI, vol. 15(16), pages 1-16, August.
    19. Filieri, Raffaele & Acikgoz, Fulya & Du, Hao, 2023. "Electronic word-of-mouth from video bloggers: The role of content quality and source homophily across hedonic and utilitarian products," Journal of Business Research, Elsevier, vol. 160(C).
    20. Liang Xiao & Linyong Luo & Tongping Ke, 2024. "The influence of eWOM information structures on consumers’ purchase intentions," Electronic Commerce Research, Springer, vol. 24(3), pages 1713-1735, September.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jftint:v:17:y:2025:i:3:p:105-:d:1599365. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.