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User-Generated Content and Its Impact on Purchase Intent for Tourism Products: A Comparative Analysis of Millennials and Centennials on TikTok

Author

Listed:
  • Eva Correia Ramos

    (School of Economics, Universidade do Algarve, 8005-139 Faro, Portugal)

  • Célia M. Q. Ramos

    (Research Centre for Tourism, Sustainability, and Well-Being (CinTurs), School for Management, Hospitality and Tourism (ESGHT), Universidade do Algarve, 8005-139 Faro, Portugal)

Abstract

In an increasingly technological society, online social networks are essential to support consumer purchasing decisions, primarily through User Generated Content (UGC). In this research, we look at the influence of UGC on purchase intent applied to the tourism product on the TikTok social network. In this sense, a survey was applied to TikTok users aged between 18 and 42 to compare their behaviour with that of the two generations: Millennials and Centennials. The results indicate a relationship of influence between credibility and the usefulness of information and between usefulness and social influence on the intention to buy tourism products and services. In addition, a comparison was made between the results of the sample of individuals belonging to the Millennial Generation and the sample of individuals belonging to the Centennial Generation, with the main discrepancy in the results being the relationship between the need for information and the usefulness of information. These insights pave the way for further research aimed at establishing more robust conclusions in this area.

Suggested Citation

  • Eva Correia Ramos & Célia M. Q. Ramos, 2025. "User-Generated Content and Its Impact on Purchase Intent for Tourism Products: A Comparative Analysis of Millennials and Centennials on TikTok," Future Internet, MDPI, vol. 17(3), pages 1-20, February.
    • Handle: RePEc:gam:jftint:v:17:y:2025:i:3:p:105-:d:1599365
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    References listed on IDEAS

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    1. Melović, Boban & Šehović, Damir & Karadžić, Vesna & Dabić, Marina & Ćirović, Dragana, 2021. "Determinants of Millennials' behavior in online shopping – Implications on consumers’ satisfaction and e-business development," Technology in Society, Elsevier, vol. 65(C).
    2. Stephanie Watts Sussman & Wendy Schneier Siegal, 2003. "Informational Influence in Organizations: An Integrated Approach to Knowledge Adoption," Information Systems Research, INFORMS, vol. 14(1), pages 47-65, March.
    3. Szymkowiak, Andrzej & Melović, Boban & Dabić, Marina & Jeganathan, Kishokanth & Kundi, Gagandeep Singh, 2021. "Information technology and Gen Z: The role of teachers, the internet, and technology in the education of young people," Technology in Society, Elsevier, vol. 65(C).
    4. C. Nadine Wathen & Jacquelyn Burkell, 2002. "Believe it or not: Factors influencing credibility on the Web," Journal of the American Society for Information Science and Technology, Association for Information Science & Technology, vol. 53(2), pages 134-144.
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