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An Efficient Model for NPD Performance Evaluation Using DEMATEL and Fuzzy ANP—Applied to the TFT-LCD Touch Panel Industry in Taiwan

Author

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  • Wen-Chin Chen

    (Department of Industrial Management, Chung-Hua University, No. 707, Sec. 2, WuFu Rd., Hsinchu 30012, Taiwan)

  • Hui-Pin Chang

    (College of Management, Chung-Hua University, No. 707, Sec. 2, WuFu Rd., Hsinchu 30012, Taiwan)

  • Kuan-Ming Lin

    (Department of Foreign Languages & Literatures, Chung-Hua University, No. 707, Sec. 2, WuFu Rd., Hsinchu 30012, Taiwan)

  • Neng-Hao Kan

    (Department of Industrial Management, Chung-Hua University, No. 707, Sec. 2, WuFu Rd., Hsinchu 30012, Taiwan)

Abstract

As the competitive market nowadays shortens the life cycle of products, new products should be designed to meet the customer’s demand under a dynamic marketing environment so as to efficiently enhance the product strength of new products with maximization of profit. Hence, the key solution for enterprises to succeed will be the precise evaluation of new product development (NPD) performance, particularly for those who manage to survive in the intensely competitive market in Taiwan. This study is to identify the thin film transistor-liquid crystal display (TFT-LCD) touch panel industry and then establish an integrated model of NPD performance evaluation for enterprises. Firstly, literature review and interviews with experts are conducted to select the four aspects and 15 criteria as the main factors affecting NDP performance evaluation. Secondly, Decision Making Trial and Evaluation Laboratory (DEMATEL) is employed to identify the interrelationships among those factors. Finally, a Fuzzy theory is applied to resolve the linguistic hedges and an Analytic Network Process (ANP) is adopted to obtain the weights of all factors. A case study is performed to validate the proposed model in a Taiwanese TFT-LCD company. It not only provides the decision maker with a guidance system but also increases the competitive advantages for the TFT-LCD industry to design new products in the future.

Suggested Citation

  • Wen-Chin Chen & Hui-Pin Chang & Kuan-Ming Lin & Neng-Hao Kan, 2015. "An Efficient Model for NPD Performance Evaluation Using DEMATEL and Fuzzy ANP—Applied to the TFT-LCD Touch Panel Industry in Taiwan," Energies, MDPI, vol. 8(10), pages 1-31, October.
    • Handle: RePEc:gam:jeners:v:8:y:2015:i:10:p:11973-12003:d:57568
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    References listed on IDEAS

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    1. Hung, Shiu-Wan & Tsai, Juin-Ming & Cheng, Min-Jhih & Chen, Ping-Chuan, 2012. "Analysis of the development strategy of late-entrants in Taiwan and Korea’s TFT-LCD industry," Technology in Society, Elsevier, vol. 34(1), pages 9-22.
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    Cited by:

    1. Gholamreza Dehdasht & Rosli Mohamad Zin & M. Salim Ferwati & Mu’azu Mohammed Abdullahi & Ali Keyvanfar & Ronald McCaffer, 2017. "DEMATEL-ANP Risk Assessment in Oil and Gas Construction Projects," Sustainability, MDPI, vol. 9(8), pages 1-24, August.
    2. Dinçer, Hasan & Hacıoğlu, Ümit & Yüksel, Serhat, 2017. "Balanced scorecard based performance measurement of European airlines using a hybrid multicriteria decision making approach under the fuzzy environment," Journal of Air Transport Management, Elsevier, vol. 63(C), pages 17-33.
    3. Moath Alrifaey & Tang Sai Hong & Eris Elianddy Supeni & Azizan As’arry & Chun Kit Ang, 2019. "Identification and Prioritization of Risk Factors in an Electrical Generator Based on the Hybrid FMEA Framework," Energies, MDPI, vol. 12(4), pages 1-22, February.

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    Keywords

    NPD; TFT-LCD; DEMATEL; fuzzy theory; ANP;
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