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Exploring the User Adoption Mechanism of Green Transportation Services in the Context of the Electricity–Carbon Market Synergy

Author

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  • Dong Pan

    (Economic Technology Research Institute, State Grid Anhui Electric Power Co., Ltd., Hefei 230061, China)

  • Bao Wang

    (Economic Technology Research Institute, State Grid Anhui Electric Power Co., Ltd., Hefei 230061, China)

  • Jun Li

    (School of Economics, Hefei University of Technology, Hefei 230601, China)

  • Fei Wu

    (State Grid Anhui Electric Power Co., Ltd., Hefei 230601, China)

Abstract

Promoting green transportation development in the context of electric–carbon market synergy can help promote sustainable transport and tackle climate change. The sharing economy has given rise to innovative and successful business models in recent years. To occupy current and potential markets, many enterprises that participate in sharing economy activities have engaged in a fiercely competitive environment. It is an important way for enterprises to generate profits and improve competitiveness by encouraging consumers’ continuous consumption or stimulating repurchase intentions. This study investigates the effects of consumer satisfaction on consumer repurchase intention (CRI) and how such effects are moderated by the consumer’s risk perception and sustainability awareness in the case of ride-sharing services, which are viewed as a mode of green transportation service. The results of a survey of 358 Chinese consumers who have used ride-sharing services suggest that transaction-based and experience-based satisfaction have positive and significant effects on the CRI of ride-sharing services. Moreover, the results indicate that consumer risk perception negatively moderates the relationships between satisfaction and CRI, while consumer sustainability awareness plays different roles depending on the type of satisfaction (transaction-based versus experience-based). Finally, implications and suggestions for future studies are discussed.

Suggested Citation

  • Dong Pan & Bao Wang & Jun Li & Fei Wu, 2024. "Exploring the User Adoption Mechanism of Green Transportation Services in the Context of the Electricity–Carbon Market Synergy," Energies, MDPI, vol. 17(1), pages 1-19, January.
    • Handle: RePEc:gam:jeners:v:17:y:2024:i:1:p:274-:d:1313461
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